illumin

AUGUST 27, 2024

According to the Influencer Marketing Hub, 98% of customers plan to use social commerce to make a purchase at least once in 2024. It found that 20% of Gen Z expected same-day delivery and that 60% of them were willing to pay extra for it. This is an increase from 68% of respondents in 2023.

Retail 98

Retail Gen Z Shoppers Customer Acquisition 98

Businesses Grow

JANUARY 8, 2024

According to information from Statista, Gen Z is now conducting almost as many product searches on social media as Google: This ties closely to the influencer marketing trend. The primary reason Gen Z visits social media is to catch up with their favorite influencers. New products they love.

Gen Z 129

Gen Z Whitepaper Influencer Marketing User-Generated 129

Businesses Grow

MAY 19, 2025

With her six pillars of authenticityaccuracy, connectedness, originality, legitimacy, expertise, and integrityshe deconstructed the most overused word in marketing. She didnt just talk about the importance of authenticity; she showed us how different generations construct it. Mark Schaefer is the most trusted voice in marketing.

Gen Z 70

Gen Z Customer Journey Branding User-Generated 70