Snap x Traackr Partnership: Influencer Marketing for Gen Z and Beyond
Traackr
FEBRUARY 13, 2024
Discover how Snapchat and Traackr’s influencer marketing platform can help you reach Gen Z.
5 Hacks to Attract Gen-Z Consumers
Neil Patel
AUGUST 30, 2021
Gen Z’ers, which includes those born between 1996 and 2012, now make up 20 percent of the US population and account for $143 billion in direct spending. If you are still focused on millennials, it’s time to start paying attention to a new generation of consumers. Here are five ways to attract and keep Gen Z customers.
Gen Z 
145
145 Join 192,000+
Insiders
Sign Up for our Newsletter
This site is protected by reCAPTCHA and the Google Privacy Policy and Terms of Service apply.
Webinars
Sales & Marketing Alignment: How to Synergize for Success
How to Leverage Behavioral Science Insights for Direct Mail Success
Trending Sources
12 Ways Brands are Flexing to Meet Gen Z on Their Terms
Businesses Grow
MARCH 16, 2023
I’ve been accused of being obsessed with Gen Z! As marketers, we better pay attention. Gen Z is beginning to flex its muscle. They’re not kids any longer — here in America, we just had our first member of Gen Z elected to Congress! And why not? Faux-stalgia!
Gen Z 93
93 
Marketing to Gen Z: How to Get It Right in 2023
Hootsuite
NOVEMBER 3, 2022
There’s no question about it: Gen Z is built different. But the definition of who qualifies as Gen Z varies depending on who you ask (for example, if you ask me, it’s anyone who has never had to rewind a VHS). Read on to find out how to effectively market to this unique demographic with ever growing buying power.
Gen Z 109
109 
Audio is Popular Among Gen Z: Are Audio Chats Worth It for Marketers?
Hubspot Marketing
SEPTEMBER 16, 2022
A 2022 study by Spotify found that 80% of Gen Z consumers enjoy audio content because it allows them to express their individuality and "explore different sides of their personalities." With that said, are content like audio chat rooms worth it for marketers? Twitter Spaces and Clubhouse are not very popular among Gen Z.
Gen Z 117
117 
24 Gen Z Statistics That Matter to Marketers in 2022
Hootsuite
AUGUST 30, 2022
How do you adjust your marketing strategy to include Gen Z without turning away your existing audience, or worse, looking like you’re trying too hard? Here’s what you need to know about Gen Z to effectively market to this savvy, smart, and social-first generation. General Gen Z stats.
Gen Z 102
102 
Millennials vs. Gen Z: Why Marketers Need to Know the Difference
Hubspot Marketing
DECEMBER 11, 2019
In recent years, there's been a common misconception that Gen Z and millennials are essentially the same. When companies discuss reaching younger audiences, many often lump Gen Z and millennials into the same group and create one campaign strategy that they believe fits both groups.
Gen Z 145
145 
10 Non-Obvious Social Media Trends You Need to Consider Right Now
Businesses Grow
JANUARY 8, 2024
According to information from Statista, Gen Z is now conducting almost as many product searches on social media as Google: This ties closely to the influencer marketing trend. The primary reason Gen Z visits social media is to catch up with their favorite influencers. New products they love.
Gen Z 125
125 
20 Influencer Marketing Statistics To Fuel Your Marketing Game
SocialPilot
FEBRUARY 6, 2024
Imagine you have the keys to a powerful marketing channel that boosts authenticity, expands reach, and drives engagement. Enter “Influencer Marketing,” an effective way to reach your target audience and generate leads. Global Spending on influencer marketing has increased to USD $34.08
31 Influencer Marketing Stats to Know in 2023
Hubspot Marketing
JANUARY 16, 2023
Influencer marketing harnesses the power of word-of-mouth — and scales it via social media. As a result, it's become a leading marketing strategy in 2023. Here, we've rounded up 31 stats to give you a better picture of the influencer landscape, its effectiveness, and the platforms that get the most traction in this space.
The Ultimate Guide to Instagram Influencer Marketing for Brands
Hubspot Marketing
APRIL 4, 2024
In the last five years, influencer marketing has come a long way from an experimental content-for-product swap to a full-fledged marketing tactic. Influence Marketing Hub estimates that the industry will total $24 billion by 2025, up from $1.7 What is Instagram influencer marketing? billion in 2016.
Influencer Marketing Strategies for All Generations
Girl Power Marketing
AUGUST 25, 2021
For years, well before adopting the moniker of influencer marketing, brands have sought endorsements from celebrities and people of note. Generations that came before Millennials, Gen Z and Gen Alphas—notably Generation X and Baby Boomers—can also be swayed by the right message from the right person at the right time.
Gen Z 52
52 
Influencer Marketing Strategies for All Generations
Girl Power Marketing
AUGUST 25, 2021
For years, well before adopting the moniker of influencer marketing, brands have sought endorsements from celebrities and people of note. Generations that came before Millennials, Gen Z and Gen Alphas—notably Generation X and Baby Boomers—can also be swayed by the right message from the right person at the right time.
Gen Z 52
52 
Influencers vs. Creators: What's the Difference & Which Should Marketers Invest In?
Hubspot Marketing
JANUARY 19, 2024
Thus, every influencer is a content creator, but not every content creator is an influencer. When to Use Influencers in Your Marketing Strategy I think most brands could benefit from influencer marketing. So, how can you reach a generation that wants nothing to do with advertisements?
Gen Z 111
111 
Cracking the Code: How Influencer Marketing Can Drive Female-Centric Brand Success in 2024
Girl Power Marketing
AUGUST 24, 2023
One tactic that continues in importance is influencer marketing, especially as a strategy for marketing to women. More than 84% of influencers on Instagram are women, making them instrumental in generating a substantial portion of the revenue attributed to influencer marketing.
10 Ways to Market to Gen Z
Power Digital Marketing
FEBRUARY 18, 2019
Although the oldest Gen Zs are just now graduating college or entering the workforce, the newest generation is already having a major impact on all industries. Born between 1995 and 2009, Generation Z has developed distinct qualities that are making marketers rethink their strategies for the near future.
Gen Z 40
40 
Which Influencer Marketing Statistics Do You Need to Consider for 2024?
Rock Content
OCTOBER 20, 2023
Now, statistics about influencers show that Influencer Marketing has already become part of companies’ strategies and is only growing. Still, it’s important to follow the evolution of influencers to understand how they can shape consumer behavior and the best ways to connect with them.
The HubSpot Blog's 2023 Social Media Marketing Report: Data from 1200+ Global Marketers
Hubspot Marketing
JULY 30, 2023
Facebook and Instagram are the most effective platforms for community building overall, but TikTok would be best for a Gen Z audience. Social media takes the lead for product discovery among Gen Z, Millennials, and Gen X, beating out internet search. Brands swap out celebrities for micro-influencers.
The Role of Influencers in Consumer Purchasing Decisions
Jeff Bullas
JANUARY 10, 2023
Influencer marketing is a hugely popular marketing trend, with 93% of marketers stating they have used it in their marketing strategy. Influencer marketing has a substantial influence on consumer purchasing decisions. What is influencer marketing? Influencer marketing channels.
Nine ideas to market to young people who avoid marketing
Businesses Grow
APRIL 1, 2024
Research shows that 37% of consumers trust influencers over brands, with Gen Z and Millennials being twice as likely to do this compared with their Boomer counterparts. Further, 32% of Gen Z rely on social media influencers to help them discover brands and products. That sure is a lot of people!
Gen Z 119
119 
How to reach younger consumers: 9 legacy brands adapting for new audiences
Sprout Social
OCTOBER 16, 2023
What younger consumers want from brands Depending on your company and industry, appealing to younger consumers doesn’t always mean marketing to Gen Z or Gen Alpha. Even legacy brands that once catered to older generations have to pivot and address the younger generations who will eventually age into their target audience.
Gen Z 112
112 
4 TikTok Predictions that Creators on the Platform Are Preparing For [Expert Insights]
Hubspot Marketing
JANUARY 29, 2024
Authenticity It‘s well known that TikTok is one of the most popular apps among Gen Z. In fact, 63% of Gen Z social media users report using TikTok in the last 4 weeks, according to Statista. It’s also no secret that Gen Z consumers crave authenticity and relatability in their media. Don't believe me?
Gen Z 110
110 
How Each Generation Shops in 2022 [New Data from Our State of Consumer Trends Report]
Hubspot Marketing
JULY 22, 2022
To jump to a broader side-by-side look at how all generations handle each stage of product discovery and purchases differently. Gen Z Overview (ages 18-24). Social media, YouTube ads, and internet search are the top ways Gen Z discover new products. Ads on streaming services beat cable TV for reaching Gen Z.
Gen Z 134
134 
TikTok reportedly developing new app to rival Instagram
Search Engine Land
MARCH 12, 2024
If TikTok launches a rival to Instagram, it could offer marketers another chance to reach and connect with Gen Z, given TikTok’s popularity among this demographic. Why we care. Launching soon? more comments 1.9x more likes 2.6x more sharesInteresting move for the app formerly known as the short-form video app.”
Gen Z 115
115 
81 Social Commerce Stats Marketers Should Know in 2023
Hubspot Marketing
OCTOBER 27, 2023
Social Commerce Stats for 2023 General Social Commerce Stats Social Commerce Stats by Demographic Social Commerce Purchasing Stats Social Commerce Stats by Platform Social Commerce Stats for Business General Social Commerce Stats 27% of consumers prefer to discover new products through social media over any other channel.
Gen Z 121
121 
Seven small observations on marketing right now
Businesses Grow
OCTOBER 3, 2022
GenZ media. I am obsessed with GenZ. They are so unlike any other generation and endlessly fascinating. Nearly every day, I see a stat about GenZ that makes me go “wow.” ” Marketing to them will not require a change. One GenZ writer: “You should know that we will not be stressed.
Gen Z 129
129 
5 Marketing Trends That Might Not Survive in 2023 [HubSpot Research]
Hubspot Marketing
DECEMBER 19, 2022
Only 44% of Gen Z-ers trust endorsements from a celebrity or athlete. Unsurprisingly, the same study found that influencers are more trusted as brand spokespeople. Brands seem to be catching on: more than 56% of marketers who invest in influencer marketing work with micro-influencers.
Gen Z 124
124 
Find UK TikTok Influencers for your brand
Sprout Social
MARCH 21, 2024
There’s never been a better time to invest in influencer marketing —especially UK TikTok influencers. However, working with local UK TikTok influencers provides you with plenty of opportunities to reach a wide range of people and niches. Use this platform to: Find the right influencers.
Branding 98
98 
Retail marketing trends you need to know in fall 2023
illumin
OCTOBER 11, 2023
Gen Z, in particular, uses multiple screens simultaneously, with nine in ten internet users from 18 to 24 in the USA browsing online while watching TV. TikTok “The clock app” as some have affectionately called it, remains an incredibly effective way to reach new consumers, particularly Gen Z and millennials.
Retail 94
94 
7 Pieces of Content Your Audience Really Wants to See [New Data]
Hubspot Marketing
MARCH 20, 2023
Gen Z is the only generation with a different first preference, which is learning about a product and its features through social media. With this in mind, marketers can do things like Creating an effective SEO keyword strategy to reach users browsing the internet.
Gen Z 145
145 
Generation Alpha Characteristics That Marketers Need to Know
Spiralytics
NOVEMBER 14, 2023
Marketers must delve deep into the intricacies of the Gen Alpha mindset to effectively engage with this emerging demographic. What is Generation Alpha? Generation Alpha is the cohort born from 2010 to 2025 , succeeding Generation Z. Marketers must tailor their strategies to reach this emerging audience.
Gen Z 52
52 
Podcast Marketing Statistics for Businesses
Spiralytics
JANUARY 31, 2023
Podcast Statistics 51% of marketers will continue investing in podcasts ( HubSpot ) 82 million Americans listened to podcasts in 2021 ( Statista ) Spotify had 28.3 As a result, the country is becoming a breeding ground for innovative marketing strategies revolving around the format, such as podcasting advertising and influencer marketing.
Gen Z 133
133 
8 Data-Backed Recommendations for Social Media Marketers in 2023 [Insights from 1,000+ Professionals]
Hubspot Marketing
JANUARY 16, 2023
Consider, for instance, how a few years ago, influencer marketing was a new and intimidating concept for many marketers. Fast-forward to 2023, and 81% of social media marketers say most companies will have an influencer as the face of their brand this year. This shoots up to 36% among Gen Z.
Tiktok Marketing Trends
Calvyn Lee Blog
JANUARY 28, 2023
Still, as it continued to attract users and became the de facto search engine of Gen-Z, TikTok spent the last year strategically courting advertisers with new tools and integrations. Barring any huge hiccups, by the end of 2023, the platform’s relationship with marketers will have hit a new groove.
Market Trends 130
130 
3 Reasons Brands Should Be Using TikTok
Girl Power Marketing
JUNE 27, 2022
While the app does have a reputation as a social platform for younger generations—think Generation Z and even some older members of Generation Alpha—the truth is that TikTok appeals to people from all ages. In fact, only 60% of the nearly one billion monthly TikTokers are Gen Z.
Gen Z 52
52 
3 Reasons Brands Should Be Using TikTok
Girl Power Marketing
JUNE 27, 2022
While the app does have a reputation as a social platform for younger generations—think Generation Z and even some older members of Generation Alpha—the truth is that TikTok appeals to people from all ages. In fact, only 60% of the nearly one billion monthly TikTokers are Gen Z.
Gen Z 52
52 
TikTok SEO: How to Increase Your Discoverability on TikTok
Hubspot Marketing
NOVEMBER 21, 2022
According to Google, 40% of Gen Zers prefer to use TikTok over traditional search engines. Gen Z would rather do a quick search on the app and see a visual representation of user-generated content (UGC) in the form of reviews, recommendations, and tips from everyday consumers than read about it. Create a hashtag strategy.
Gen Z 133
133 
Social Commerce and Accessibility Marketing Trends
Calvyn Lee Blog
JANUARY 28, 2023
As social platforms continue working to make in-app purchases easier throughout 2023, each update will allow marketers and brands to get creative with customer experiences as they capture impulse buys. Those standards are slowly changing as more companies are implementing higher accessibility standards as part of their wider DEI efforts.
Market Trends 130
130 
Traackr partners with Snap to boost influencer relationships
Martech
FEBRUARY 13, 2024
Traackr, the international influencer marketing platform, is partnering with Snap Inc. to help brands build influencer relationships. A Traackr integration via the Snapchat Creator API aims at making it easier for brands to connect with the Snapchat creator and influencer community.
Gen Z 90
90 
11 Twitter Alternatives Marketers Can Consider [Data + Expert Insights]
Hubspot Marketing
JANUARY 9, 2023
Mastodon emphasizes community, therefore marketers may have a difficult time finding their footing for their business in fediverse. Pro Tip: If you're interested in pivoting, I'd suggest investing in influencer marketing to connect with your target audience on Mastodon. Hive Social. Twitter Alternatives for Audio Content.
Gen Z 117
117 
Speed Kills: Why Meme Marketing Rules the Internet
Businesses Grow
SEPTEMBER 25, 2023
Literally, the company had one day to be relevant and connect to the meme … The meme-driven world I recently tuned into a Gen Z conference and listened for hours as young people talked about their dreams, values, and expectations for business. There are vast implications for how we go to market … 1. Only now matters.
Gen Z 121
121 
The Top Shopping Trends of 2022 & Beyond [State of Consumer Trends Data]
Hubspot Marketing
JULY 25, 2022
Influencer recommendations matter more than recommendations from friends and family. If I follow a makeup influencer, it's safe to assume he or she knows more about makeup than most of my friends. Gen Zers prefer to discover new products via social media — but they still like to make purchases in-store. billion in 2016 to $9.7
Gen Z 122
122 
24 Mind-Blowing Creator Economy Stats That Marketers Can Learn From
Hubspot Marketing
OCTOBER 3, 2022
General Creator Economy Stats. Creators are most likely to be young (63% Gen Z) and female (48%). The top earning types of creators are educational creators, coaches, podcasters, influencers, and marketers. Influencer Marketing Hub ). Influencers Club ). Influencers Club ). Linktree ).
Gen Z 125
125 
15 Communities for Creators to Help You Connect, Learn, and Find Brand Partnerships
Buffer Marketing
FEBRUARY 27, 2024
Adolescent Content’s Storyteller Community Best for: Artists and UGC content creators Cost: $0 Adolescent Content is a creative consultancy and content studio focusing on Gen Z. She uploads past episodes on YouTube for creators who can’t make the live chats.
Gen Z 95
95 
Let's personalize your content