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The sixth edition of Salesforce’s “Connected Shoppers” report found agentic AI to be one of the significant drivers of retail’s continued evolution, with 75% of retailers saying AI agents will become essential by 2026. Source: Salesforce Connected Shoppers report, 2025. 16% buy through messaging apps.
The previous year proved difficult for retailers, with low consumer confidence and increasing cost of living tightening shoppers’ purse strings. It found that 20% of GenZ expected same-day delivery and that 60% of them were willing to pay extra for it. But it seems that tough times are starting to wane.
The report also found that approximately one in five Australians creates social media content to generate income. GenZ most actively earns money from social media, with 40% of users in this demographic using it as an income source. However, the data reveals that GenZ uses Instagram, YouTube and TikTok the most.
Table of Contents General Ecommerce Statistics Social Media Ecommerce Statistics Ecommerce Growth Statistics Consumer Behavior and Demographics Ecommerce Statistics B2B Ecommerce Statistics B2C Ecommerce Statistics Mobile Ecommerce Statistics General Ecommerce Statistics The average number of products bought per online order is 4.95.
trillion 2026 $7.41 of internet users worldwide aged 16 to 64 make an online purchase each week ( DataReportal ) On average, annual spending per online shopper worldwide reached $1,109 in 2023. trillion 59% 2026 $2.74 billion $1.392 trillion 2026 $744.7 Retail ecommerce sales worldwide are estimated to reach $6.33
Zippia) 60% of TikTok’s audience comprises GenZ users. billion by 2026. billion by 2026. Salesforce Research) Image Source: HubSpot 3 in 4 American shoppers say customer experience is the deciding factor when choosing between competing brands. Paypal) 79% of shoppers shop online at least once a month.
Compared to Snapchat, TikTok, and Instagram, Pinterest, like Twitter and Reddit, had significantly fewer GenZ users in 2022. Pinterest users, in general, spend 29% more while shopping than non-users. In Q3, GenZ users grew double digits year over year, accelerating from Q2.
By 2026, GroupM estimates the global advertising market to hit the $1 trillion mark – a huge increase from the $641 billion reported in 2020. Just over one-quarter (26%) of French shoppers agreed they would do this, followed by 23% of those based in Singapore and 18% of those in the US. in February 2021 to 14.5% in March.
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