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Getting B2B Ecommerce Right — Here's What I Learned From Experts

Hubspot Marketing

Growing at a rate of over 10% each year, B2B ecommerce will generate over $3 billion in sales by 2027. I wanted to find out how exactly B2B ecommerce strategies differ from B2C ones, the different types of B2B ecommerce channels, and how to successfully market a B2B business, so I talked to the people who know it best.

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The Future of Financial Marketing: AI, Fintech Innovations + Digital Transformation in 2025

Set Up

AI is no longer a future trendits the present and the foundation of marketing innovation in financial services. According to Forbes , spending on AI in financial services is projected to rise from $35 billion in 2023 to $97 billion by 2027. Traditional banks are losing market share to digital-native brands. Whats changed?

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The Future of Financial Marketing: AI, Fintech Innovations + Digital Transformation in 2025

Set Up

AI is no longer a future trendits the present and the foundation of marketing innovation in financial services. According to Forbes , spending on AI in financial services is projected to rise from $35 billion in 2023 to $97 billion by 2027. Traditional banks are losing market share to digital-native brands. Whats changed?

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Higher education marketing: Tips on how to ace your advertising

illumin

With illumin, you can increase engagement, have more precise targeting, and have a better streamlined campaign management for your Meta campaigns (and even streamline them to your programmatic advertising!). By 2027, we could see 840,000 fewer 12th-grade and 700,000 fewer 10th-grade names available to buy.

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Building Unified Customer Profiles for Personalized Cross-channel Marketing

Use Insider

Marketing leaders at top brands have realized the need for CDPs to integrate their customer data into a single platform. The Global Customer Data Platform Market size is expected to reach $20.5 billion by 2027, rising at a market growth of 34% CAGR during the forecast period.