2028 Analytics SEO 
Martech
MARCH 18, 2025
By 2028, traditional B2B marketing and sales tactics from demand generation to outbound prospecting will be nearly unrecognizable or extinct. But by 2028, most of these disciplines will be unrecognizable or obsolete. Which GTM sub-disciplines will disappear by 2028? The time to adapt is now. The reason?
Hubspot Marketing
APRIL 29, 2025
Gartner projects that 33% of enterprise software will include true agentic AI by 2028 up from less than 1% today. If you keep your Salesforce databases updated, you have tons of data at your disposal for conversational AI tools and predictive analytics to anticipate your customers needs. The potential is clear, as is the utility.
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Exposure Ninja
DECEMBER 11, 2024
Unlike traditional SEO where you’re trying to rank in Google, with GEO you want AI to reference your content as a trusted source. How To Measure Generative Engine Optimisation Measuring GEO is trickier than traditional SEO. Ask ChatGPT what it knows about your brand. And if AI’s not clear, it won’t recommend you.
Exposure Ninja
JULY 18, 2025
Semrush predicts that AI Search traffic is on track to surpass traditional search traffic by 2028. But this shift doesn’t mean it’s time to abandon traditional Search Engine Optimisation (SEO). Isn’t AI Search Optimisation Just SEO? Traditional SEO helps you win clicks from search results.
Search Engine Roundtable
JULY 1, 2025
He only provides consulting services to expert SEOs and also performs search marketing expert witness services. Barry is also the founder of the Search Engine Roundtable and the News Editor of Search Engine Land. He is well known & respected for his expertise in the search marketing industry.
Rock Content
JANUARY 26, 2024
SEO wasn’t on my radar, but its importance demands dedicated attention. What to expect from SEO from now on A recent Gartner report predicts a 50% drop in organic search traffic by 2028 due to AI search. This is in a way exciting, but as Kieran Flanagan points out , it’s not quite time to toss our SEO textbooks out the window.
Backlinko
MARCH 11, 2024
billion 2028 $10.76 Between 2021 and 2024, worldwide marketing automation industry revenue is forecasted to grow by 38.2% billion – Statista Year Marketing automation market revenue (worldwide) 2021 $4.79 billion 2022 $5.19 billion 2023 $5.86 billion 2024 $6.62 billion 2025 $7.47 billion 2026 $8.44 billion 2027 $9.53 billion 2029 $12.14
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