Martech
MARCH 18, 2025
By 2028, traditional B2B marketing and sales tactics from demand generation to outbound prospecting will be nearly unrecognizable or extinct. But by 2028, most of these disciplines will be unrecognizable or obsolete. Which GTM sub-disciplines will disappear by 2028? The time to adapt is now. The reason?
The CMO Survey
JANUARY 24, 2024
Billion Opportunity by 2028: Global Industry Assessment and Forecast 2018-2023, 2024-2028 & 2033 appeared first on The CMO Survey. The post AI in Social Media, A $5.95
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Hubspot Marketing
APRIL 29, 2025
Gartner projects that 33% of enterprise software will include true agentic AI by 2028 up from less than 1% today. But Sergey Ermakovich , CMO at HasData, pushes marketers to widen their thinking on using AIs data-crunching capabilities for decision-making. Tim Hanson , CMO at Penfriend, calls this the understanding gap.
Martech
APRIL 12, 2024
Market to triple by 2028 The global market for customer data platforms is expected to triple in size by 2028, according to a recent report by Mordor Research (See Figure 1). billion in 2028. Content personalization is currently the purpose for which most organizations are utilizing AI, according to the PwC CMO Survey, Fall 2023.
CMO Network
MAY 4, 2022
trillion by 2028. According to a Social Commerce Market Analysis Report from Grandview Research, the global social commerce market was nearly $500 billion in 2020 and is expected to reach $3.4
Martech
FEBRUARY 15, 2022
Stitching those disparate products together to create a unicorn solution is an integration partner’s dream but, in too many cases, a CMO’s nightmare. Billion by 2028, growing at a CAGR of 13.4% from 2021 to 2028. Billion in 2020 and projected to reach USD 43.43
Sales Force: CMO
JULY 5, 2023
By 2028, 221 zettabytes of data will exist worldwide, according to the International Data Corporation (IDC). Today, customers get more personalized user experiences while companies gather data and gain insights. Yet not too long ago, customers simply paid for goods and services without giving up personal data.
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