6 influencer marketing brand safety considerations to bake into your strategy
Sprout Social
JULY 30, 2024
By 2029, influencer marketing ad spend is expected to reach $56 billion —a 60% increase from 2024. As influencers become a bigger piece of the overall marketing equation, the potential losses of an activation gone wrong—from a misaligned partnership to a brand safety crisis—could be catastrophic to your brand’s health.
Let's personalize your content