Marketing Insider Group

AUGUST 5, 2020

By 2030 this percentage is expected to drop to just under 37% as Generation Z starts to come of age. But brands must adjust their marketing strategy to take advantage of this increased digitalization. In the future, stores will be more than just a place to do your shopping. This reduces marketing spend. Source: [link].

Millennials 141

Millennials Gen Z Retail Marketers 141

Sprout Social

MAY 9, 2023

So, let’s dive into the nuts and bolts of how AI is benefiting marketers and how you can use it to your full advantage. How is artificial intelligence used in marketing? AI-driven marketing is set to drive 45% of the total global economy by 2030. Here is a closer look.

Marketers 142

Marketers Marketing Manufacturing Market Trends 142

Marketing Insider Group

OCTOBER 25, 2021

From personalized messaging that helps them solve problems to make a buying decision to a customer-focused culture throughout their customer journey, an experience that delivers quality across all channels is more likely to earn their business. In addition to personalized marketing messages, find ways to listen and respond to their questions.

Market Trends 145

Market Trends Gen Z Millennials Transform 145

Litmus

JANUARY 21, 2020

Is there still a place for purely text-only emails? Text-only emails are still a wonderful option for both transactional emails and more personalized outreach to subscribers. Which tools do you suggest for streamlining the email workflow of a small, family owned business with a small (or one-person) marketing team?

Email Marketing 56

Email Marketing Management Communications Personalized Marketing 56