3-ways-cmos-can-use-customer-voice-to-build-brands 
Hootsuite
OCTOBER 21, 2020
Then we went one step further: we evaluated each respondent using our Social Maturity Assessment , a tool that studies how organizations use social media and benchmarks how they compare to others in their industry. The result: Five lessons for CMOs on how to make your organization more mature and how that will improve your business.
Sprout Social
FEBRUARY 16, 2023
Dietrich is a former CMO, most notably the head of marketing who took Atlassian public in 2015. Today, she advises several CEOs and CMOs as they navigate various phases of hypergrowth. I don’t think of social as exclusively a brand or marketing activity,” says Dietrich. What does that preparation entail exactly?
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Hubspot Marketing
JANUARY 4, 2021
We collaborate across multiple departments in our own companies, while keeping track of competitive players and ensuring we're deeply connected to the needs and goals of our customers. I continue to believe in my mantra that marketing is powerful and must be used for good, not evil. We are humans, serving humans. Virtual Events.
Adobe Experience Cloud Blog
APRIL 25, 2017
We kicked off the 2017 Marketing Nation Summit on Sunday with an amazing Fun Run, Marketo University training, and our annual customer and partner awards gala, The Revvies. New Customer Expectations. The Buyer Has A Louder Voice Than The Brand. Today, the buyer has a louder voice than the brand.
Marketing Insider Group
APRIL 30, 2013
Previous interviews covered Social Business , Creativity , Big Data , Customer Experience , Thought Leadership , Content Culture , the Future of Search , the Science of Marketing , Content Brands and much more. CMOs must walk in customers’ shoes. CMOs must walk in customers’ shoes.
Duct Tape Marketing
MAY 25, 2022
Key Takeaway: AI is simply a system that can perform tasks that normally require human intelligence. 7:21] What are some of the everyday uses of AI that people are experiencing and maybe don’t know it? [10:07] 12:25] Who are some companies that you think are using AI really well in their marketing or operations? [13:39]
Hootsuite
DECEMBER 9, 2020
In fact, spending on social media marketing spiked by 74% to reach 23% of marketing budgets according to The CMO Survey , and marketers anticipate spending will remain close to this new high level as we enter the new year. Are you using social to recreate lost customer experiences? But is your social strategy up to the task?
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