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Hubspot Marketing
MAY 26, 2022
Let's face it: Executing a successful marketing project requires time, energy, and money. And with so many different facets of marketing to consider — branding and creative, product marketing , event hosting , and so forth — your marketing project management budget can disappear fast. Spendesk [Excel].
Hubspot Marketing
NOVEMBER 28, 2022
According to our 2023 Marketing Strategy Report, 48% of global marketers say the potential for an economic downturn or recession has affected their company’s hiring plans in 2022. Based on our report, we know that nearly half of marketers globally say the current economy has impacted their hiring plans for the year.
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CXL
MAY 27, 2022
This behavior has marketers pledging to up their demand generation budgets. In this article, you’ll learn about how a demand generation manager benefits an organization and which qualities they need to fuel your sales pipeline. What is a demand generation manager and why do they matter? But isn’t that the role of any marketer?
DIY Marketers
JANUARY 5, 2023
Are you one of the 50% of entrepreneurs who are avoiding tracking your marketing metrics? I’ve been thinking about why business owners avoid measuring marketing. And, marketing metrics are your business’s way of letting you know what it needs. What I found instead is how small business owners deal with marketing.
Martech
AUGUST 22, 2022
Marketers continue to use location-based data to boost campaigns and customer acquisition in retail and other industries. For marketers, location data is third-party data that gives insights into traffic patterns in a region, city or neighborhood. Interpreting location data for marketing campaigns. Get MarTech!
Hubspot Marketing
JUNE 26, 2023
That's right – for well over a decade, content has been published on the HubSpot Blog to help hundreds of millions of readers discover best practices in the areas of marketing, sales, customer service, website development, agency work, and general business best practices. This process ensures effectiveness when analyzing metrics.
Rock Content
APRIL 20, 2020
Content marketing ROI or Return On Investment is a metric to measure marketing strategy results. And many B2B content marketers don’t know how to measure the ROI of their efforts according to CMI’s report — B2C Content Marketing 2017 Benchmarks, Budgets, and Trends. What is content marketing ROI?
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