Hubspot Marketing
MAY 26, 2022
Let's face it: Executing a successful marketing project requires time, energy, and money. And with so many different facets of marketing to consider — branding and creative, product marketing , event hosting , and so forth — your marketing project management budget can disappear fast. Spendesk [Excel].
CXL
MAY 27, 2022
This behavior has marketers pledging to up their demand generation budgets. In this article, you’ll learn about how a demand generation manager benefits an organization and which qualities they need to fuel your sales pipeline. What is a demand generation manager and why do they matter? But isn’t that the role of any marketer?
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Hubspot Marketing
NOVEMBER 28, 2022
According to our 2023 Marketing Strategy Report, 48% of global marketers say the potential for an economic downturn or recession has affected their company’s hiring plans in 2022. Based on our report, we know that nearly half of marketers globally say the current economy has impacted their hiring plans for the year.
Sprout Social
FEBRUARY 1, 2021
This year also confirmed just how important social media marketers are—and the many hats they’re expected to wear. When they aren’t creating content or managing communities, social marketers serve as a brand’s first-line of defense against trolls and critics when brands make a misstep. You’ll embrace a more strategic role.
Martech
AUGUST 22, 2022
Marketers continue to use location-based data to boost campaigns and customer acquisition in retail and other industries. For marketers, location data is third-party data that gives insights into traffic patterns in a region, city or neighborhood. Interpreting location data for marketing campaigns. Get MarTech!
Econsultancy
FEBRUARY 4, 2022
The impact of managing your marketing spend effectively can be game changing. The value of data analysis – particularly for the benefit of marketing – is also widely understood. As a result, marketing analytics will continue to grow in importance over the coming years. Of course, that’s easily said.
Adobe Experience Cloud Blog
AUGUST 14, 2014
Author: Courtney McAra When I first came to Marketo, I was SHOCKED by the size of our marketing operations team. In my previous role, I’d handled marketing operations and demand generation. What I failed to realize was that marketing operations (affectionately known as “MOPS” at Marketo) is at the core of a well-run marketing team.
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