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How the Potential Recession is Already Impacting Hiring Plans in Marketing [New Data]

Hubspot Marketing

Here’s what we found out: Two roles for which companies plan to decrease their recruitment efforts the most are: General marketing managers and acquisition marketing managers. Given the economic climate, companies may be focused more on retention rather than acquisition, explaining the shift away from this role.

eCommerce 125
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How the HubSpot Blog Generates Leads [+ How Yours Can, Too]

Hubspot Marketing

Luckily, the blog and SEO teams developed a model to group posts with similar search intent with the pillar-cluster model. As acquisition marketers, it's tempting for us to attempt optimizing the conversion paths for high-traffic posts. Align with SEO.

eBook 145
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10 Best Free Project Management Budget Templates for Marketers

Hubspot Marketing

HubSpot’s set of eight free budget templates offers everything you need to get started, from a master marketing template to more specific spreadsheets for content, products, and paid advertising. Available as both Microsoft Excel files and Google Sheets, HubSpot has you covered no matter how you choose to handle your marketing budget.

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Profit More, Work Less: 4 Steps to Niching Down For Your Agency

Digital Marketer

Social media, paid ads, web dev, SEO, and she offered it to clients from many different industries. When you specialize in a niche – let’s say, SEO for plumbers… Then you aren’t competing with every other agency on the planet. There are way fewer agencies that specialize in plumbers or SEO, let alone both.

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Marketing Metrics Demystified: How to Track Your Marketing Without Going Crazy

DIY Marketers

Social media analytics Look for posts with the most engagement Look for posts that are getting lots of shares SEO Keyword Metrics Google search console: find out what search phrases and keywords lead to your website. Advertising: Where you use paid advertising to get in front of your ideal customer. maybe referrals.

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How To Optimize For Non-Traditional Search Engines Like Amazon And YouTube

Rock Content

And that means there are plenty of opportunities for brands and marketers therein. Some of the SEO basics remain despite the platform, like finding the best keywords and creating good content to establish relevance. And, like on Amazon, advertisers can go broader with their ad terms when using paid Pinterest keyword ads, Meehan added.

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What Does a Demand Generation Manager Do? (And How to Become One)

CXL

For example, a marketing agency creating an ebook on “SEO for beginners” may attract 500 leads, a win for marketing. But how many of these leads are marketing qualified leads (MQLs) and how many are people with no buying authority looking to learn a bit about SEO?