Acquisition Marketing and Place - Marketing Pro Pulse

Acquisition Marketing

Place

17 marketing job descriptions for hiring managers to attract ideal candidates

Hubspot Marketing

JUNE 30, 2025

Our research shows that blog posts and interviews still take 3rd and 4th place across content formats for 2025. Job Description We are seeking a paid marketing manager to help acquire new leads and customers through online pay-per-click and cost-per-acquisition campaigns.

Management

Management Inbound Marketing Marketing Marketers

5 best CRMs for call center businesses in 2025

Hubspot Marketing

JULY 25, 2025

By following these steps, you’ll select a CRM that solves today’s challenges and positions your call center business for sustainable growth and competitive advantage in the talent acquisition market. Ready to see how HubSpot can revolutionize your call center business operations and help you place more candidates faster?

CRM

CRM Transform Price Analytics

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Webinars

AI In The Aisles: The Executives Guide To Better In-Store Experiences

Why B2B Growth Needs a Co-Marketing Strategy

How to Master Media Relations: Targeting, Tailoring, Timing

Engage Better, Gift Smarter, Win Big: Events That Deliver ROI

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Trending Sources

5 best CRMs for HR businesses in 2025

Hubspot Marketing

JULY 23, 2025

By following these steps, you’ll select a CRM that not only solves today’s challenges but positions your HR business for sustainable growth and competitive advantage in the talent acquisition market. Ready to see how HubSpot can revolutionize your HR business operations and help you place more candidates faster?

CRM

CRM Transform Price User-Generated

Webinars

AI In The Aisles: The Executives Guide To Better In-Store Experiences

Why B2B Growth Needs a Co-Marketing Strategy

How to Master Media Relations: Targeting, Tailoring, Timing

Engage Better, Gift Smarter, Win Big: Events That Deliver ROI

MORE WEBINARS

The Ultimate List of Types of Marketing [40 and Counting]

Hubspot Marketing

MAY 14, 2019

Marketing teams create content, host events, and launch entire campaigns dedicated to the people associated with that account, rather than the industry as a whole. Acquisition Marketing. You can also use email marketing to nurture leads with content that moves them along the buyer’s journey. Event Marketing.

Stealth Marketing

Stealth Marketing Neuromarketing Outbound Marketing Inbound Marketing

How the Potential Recession is Already Impacting Hiring Plans in Marketing [New Data]

Hubspot Marketing

NOVEMBER 28, 2022

Which marketing roles will be impacted by a potential recession in 2023? Depending on their business goals, companies will place more importance on some roles versus others. Given the economic climate, companies may be focused more on retention rather than acquisition, explaining the shift away from this role.

eCommerce

eCommerce Acquisition Marketing Entertainment Global Marketing

The Serious Takeaways from Sirius Decisions

Adobe Experience Cloud Blog

JUNE 6, 2016

Marketing automation will enable marketers to extend beyond classic demand models—applying it for ABM, channel marketing, and more. For example, on my team at Marketo, we use the Marketo Marketing Automation Platform not only for acquisition marketing, but also for retention, cross-sell, and advocacy marketing.

Thought Leadership

Thought Leadership Marketing Automation Platform Acquisition Marketing Place

Server-side measurement: What is it really good for?

Martech

DECEMBER 14, 2022

When a third-party cookie is created, it is accessible by the party that placed it on all the websites you visit. Tech giants to decide you are in a certain profile, enabling targeted upper-funnel acquisition marketing. Dig deeper: Here’s an alternative to cookies for user tracking.

Analytics

Analytics Advertising Advertisers Acquisition Marketing

8 proven retention marketing strategies to boost customer loyalty

Use Insider

MAY 14, 2024

Retention vs. acquisition marketing: What’s the difference? While they’re both marketing strategies, retention marketing, and acquisition marketing have entirely different objectives—among a few other notable differences. After all, you can’t retain customers if you don’t attract them in the first place.

Customer loyalty

Customer loyalty Marketing Strategy Customer Acquisition Marketing

Marketing Metrics Demystified: How to Track Your Marketing Without Going Crazy

DIY Marketers

JANUARY 5, 2023

That evaluation experience stays with you, creates a sense of anxiety, and, even when you’re done with getting report cards, some other evaluation is there to take their place. Plus, you can use CPA to compare the efficiency of different marketing channels and make data-driven decisions about where to allocate your budget.

Non-Profit

Non-Profit Marketing Marketers User-Generated

Content marketing ROI: how to calculate it and which metrics to use?

Rock Content

APRIL 20, 2020

If your company is considered as a trustworthy place to get information, you are more likely to rank higher in search engines. What are the best metrics to measure the gains and costs of content marketing? Here are a few metrics that help determine earnings and expenses from actions in content marketing, divided into categories.

Content Marketing

Content Marketing Thought Leadership User-Generated Customer Acquisition

What Does a Demand Generation Manager Do? (And How to Become One)

CXL

MAY 27, 2022

What would you put in place with the sales team to ensure there’s alignment between what marketing does and sales does? Now we’ve talked you through what we do, how would you generate demand for us? Is there anything else you’d need to know? And why have you decided on those activities?

Management

Management User-Generated Inbound Marketing CRM

Unprompted: Combine data with AI to turbocharge your marketing

Unbounce

JULY 14, 2023

And as a place for us to get started, I see opportunities in, lead scoring, sorting, categorization at scale, data hygiene exercises, working with unstructured qualitative data that is historically a nightmare to try and automate off of. So we’re pretty excited that we’re at that place.

Transform

Transform Marketing Marketers CRM