Hubspot Marketing

NOVEMBER 28, 2022

Here’s what we found out: Two roles for which companies plan to decrease their recruitment efforts the most are: General marketing managers and acquisition marketing managers. Given the economic climate, companies may be focused more on retention rather than acquisition, explaining the shift away from this role.

eCommerce 125

eCommerce Acquisition Marketing Entertainment Global Marketing 125

Hubspot Marketing

JUNE 26, 2023

Luckily, the blog and SEO teams developed a model to group posts with similar search intent with the pillar-cluster model. As acquisition marketers, it's tempting for us to attempt optimizing the conversion paths for high-traffic posts. Align with SEO.

eBook 145

eBook SEO Real Estate Promotion 145

Hubspot Marketing

MAY 26, 2022

Smart Insights also offers a template octet with options for spend summaries, acquisition marketing costs, creative spend, and SEO activities that clearly lay out where you’re spending money, how often, and what it costs you over a specified period. Smart Insights [Google Sheets].

Management 140

Management Marketers Marketing Energy 140

Digital Marketer

MAY 14, 2024

Social media, paid ads, web dev, SEO, and she offered it to clients from many different industries. When you specialize in a niche – let’s say, SEO for plumbers… Then you aren’t competing with every other agency on the planet. There are way fewer agencies that specialize in plumbers or SEO, let alone both.

Transform 96

Transform Analytics Price Energy 96

Rock Content

OCTOBER 9, 2017

And that means there are plenty of opportunities for brands and marketers therein. Some of the SEO basics remain despite the platform, like finding the best keywords and creating good content to establish relevance. However, consumers search – and discover – on many other platforms, including Amazon, Pinterest, YouTube and Instagram.

Inbound Marketing 49

Inbound Marketing User-Generated Acquisition Marketing SEO 49

CXL

MAY 27, 2022

For example, a marketing agency creating an ebook on “SEO for beginners” may attract 500 leads, a win for marketing. But how many of these leads are marketing qualified leads (MQLs) and how many are people with no buying authority looking to learn a bit about SEO?

Management 79

Management User-Generated Inbound Marketing CRM 79

Rock Content

APRIL 20, 2020

Enhance SEO efforts. Here are a few metrics that help determine earnings and expenses from actions in content marketing, divided into categories. Cost per acquisition; market-share; brand equity; cost per lead; conversion rate; click-through rate; page views; bounce rate; share of voice (SOV); online share os voice (OSOV).

Content Marketing 52

Content Marketing Thought Leadership User-Generated Customer Acquisition 52