Bannerflow

APRIL 27, 2020

Digital advertising trends are always hot topics of discussion. In this article, you’ll learn what trends are shaping the future of digital advertising and how you can embrace them to benefit your business and digital advertising strategy. The current state of digital advertising. Take in-housing to the next level.

Advertising 40

Advertising Advertisers Gen Z Place 40

Rock Content

JANUARY 18, 2021

2020 may be known in the future as the year in which digital experiences were consolidated as the main channel for connections between brands and their audiences. Without face-to-face activations and with limited possibilities for physical interactions, all businesses had to look at their Digital Marketing plans with a new perspective.

Market Trends 118

Market Trends Content Marketing Gen Z User-Generated 118

Martech

MAY 13, 2022

QR codes can be added to digital, video, and print ads to motivate customers to interact with a brand. This is a relatively new technology that’s been gaining traction in the last few years as mobile devices become more widespread. Brands should not be spying on shoppers, looking to badger them to buy something.

Transform 122

Transform Gen Z Shoppers Retail 122

Econsultancy

DECEMBER 13, 2021

Of course, this has wide-ranging ramifications for marketing and advertising – as well as a number of other sectors like travel, entertainment and FMCG. Advertising. In particular, heightened advertising in ecommerce settings is set to drive this trend. Customer experience. Workplace impact. Employment. Retail & FMCG.

Advertising 52

Advertising Advertisers Retail Shoppers 52

Search Engine Land

OCTOBER 4, 2022

Search data is not only a key input into content and advertising strategies, but also it provides valuable insight into the mindset of high-value audiences (HVAs). Each of these engines requires a customized SEO strategy and paid advertising can be bought through the engines directly. Not selling data to advertisers.

Shoppers 113

Shoppers Retail Finance User-Generated 113

Use Insider

APRIL 12, 2023

Complex omnichannel customer journeys ‘Customer journey’ refers to the path that takes a shopper from: Not knowing a product > Purchasing > Becoming a loyal customer It lays out all touchpoints that your customer may have with your brand before, during, and after the experience of that product. Purchase: “Yay, I just made an order!”

Customer Journey 52

Customer Journey Customer Gen Z Shoppers 52

Marketing Insider Group

JUNE 14, 2021

Videos that tell your brand story. Brand awareness videos tend to perform well on Facebook, too – especially if they’re entertaining and lighthearted. Instagram can be a brilliant place to advertise and market to higher-earning demographics. Your overarching goal here should be to humanize your brand. Interviews.

Content Marketing 144

Content Marketing Gen Z Entertainment User-Generated 144

Welcome Software

JULY 13, 2022

In a market where 32% of customers will ditch brands after a single unsatisfactory experience, businesses must leverage all the tools they can to ensure that they provide outstanding digital experiences at all touchpoints. Digital Advertising. The most critical of these is a digital experience platform (DXP) with core DXP features.

Transform 40

Transform Gen Z Millennials B2C 40

Martech

MARCH 10, 2023

They can be profitable for savvy advertisers looking to reach one of the most lucrative and elusive groups of consumers. In-game advertising merges ads with the game environment seamlessly. Imagine seeing billboards while racing through the streets or branded in-game products you can purchase.

Advertising 110

Advertising Advertisers Gen Z Non-Profit 110

Marketing Insider Group

OCTOBER 25, 2021

Technology continues to advance at a rapid pace, so of course, some of these trends are focused around technology. However, there’s also a pushback against the increased digitization and automation of interactions between brands and consumers, and a desire to make marketing more human again. World Class Customer Experience.

Market Trends 145

Market Trends Gen Z Millennials Transform 145

Spiralytics

MARCH 7, 2023

Millennials likely edge out Gen Z due to adulthood’s increased spending power and responsibilities. Advertising and selling on social media are so effective because many Filipinos are already on these platforms—and businesses know this, which is why it’s very rare for a company to have no social media presence.

eCommerce 52

eCommerce Shoppers Gen Z Retail 52