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How I’ve Run Postcard Campaigns for E-Commerce Brands That Get Over 20x Return on Ad Spend

Buffer Marketing

Direct mail is such a cool marketing strategy. Even though advertising via mail has been done for centuries , it's still a relatively untapped marketing concept in the e-commerce world — meaning there’s a lot of potential for small businesses to stand out.

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The autonomous marketing revolution: Navigating the new frontier of brand engagement by Wunderkind

Search Engine Land

Traditional marketing methods are struggling to keep pace with the heightened expectations of modern consumers and rapid technological advancements. Print, television, direct mail, telemarketing — these all have their place in brand marketing, but consumers of all ages, all incomes and all genders are now digital creatures.

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The autonomous marketing revolution: Navigating the new frontier of brand engagement by Wunderkind

Martech

Traditional marketing methods are struggling to keep pace with the heightened expectations of modern consumers and rapid technological advancements. Print, television, direct mail, telemarketing — these all have their place in brand marketing, but consumers of all ages, all incomes and all genders are now digital creatures.

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Forget ABM. Contact-Based Marketing is the Future

Customers.ai

Multi-Channel Engagement : Reaching out to contacts through their preferred communication channels, which may include email, social media, direct mail, and more. Aligning Sales and Marketing : Coordinating closely between sales and marketing teams to effectively convert personalized marketing efforts into successful sales outcomes.

CRM 107
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How to Use Website Visitor Data in Your Client Campaigns

Customers.ai

As we rapidly wave goodbye to third-party cookies and attribution data, marketing and advertising agencies find themselves in a rush to pivot and adapt. While technically ‘first-party data’, CRM data can provide a historical view of customer interactions, purchases, and feedback, enabling a 360-degree view of the customer journey.

CRM 67
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What Is Demand Generation? [FAQs]

Hubspot Marketing

Email Marketing: Newsletters, content promo, nurture sequences and event invites. Offline Media: Direct mail, NYC subway ads, etc. Audio Channels: Podcasts, interviews, radio advertising. Online Communities: The Hustle , Sales Hacker , Demand Curve , etc. Offsite Channels: Guest posts, press and thought leadership.

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Marketing Trends to Watch in 2021, According to 21 Experts

Hubspot Marketing

Marketers have long relied on validating their intuition with A/B tests to guide creative advertising and marketing decisions — however, the rise of AI makes this not only obsolete, but wasteful.". Marketers will continue to incorporate real, true personalization. Digital Transformation.