Remove Advertisers Remove Gen Z Remove Marketing Strategy Remove Video Marketing
article thumbnail

Millennials vs. Gen Z: Why Marketers Need to Know the Difference

Hubspot Marketing

In recent years, there's been a common misconception that Gen Z and millennials are essentially the same. When companies discuss reaching younger audiences, many often lump Gen Z and millennials into the same group and create one campaign strategy that they believe fits both groups.

Gen Z 145
article thumbnail

22 Video Marketing & Advertising Campaigns You'll Actually Enjoy Watching

Hubspot Marketing

91% of people want to see more video marketing efforts from brands — but knowing where to start can be intimidating. We’re sharing 22 video marketing examples and advertisements from the past two years to help inspire you. You won’t believe a marketing team created some of these. Go grab some popcorn.

Insiders

Sign Up for our Newsletter

This site is protected by reCAPTCHA and the Google Privacy Policy and Terms of Service apply.

article thumbnail

100+ Surprising Video Marketing Statistics You Should Know in 2024

SocialPilot

With 93% of marketers using video marketing in their overall marketing strategy, the share of video in the marketing pie has increased manifold over the past few years. Besides, the focus of social media companies on releasing video content tools has also strengthened this trend. Here we go!

article thumbnail

Tiktok Marketing Trends

Calvyn Lee Blog

As you read through, we hope you’ll be inspired to experiment and create new and interesting content that resonates with your audience, leads to higher conversion rates, and propels your marketing strategy forward. Barring any huge hiccups, by the end of 2023, the platform’s relationship with marketers will have hit a new groove.

article thumbnail

52 Visual Content Marketing Statistics You Should Know in 2023

Hubspot Marketing

General Visual Content Stats Video Marketing Stats Emerging Visual Marketing Stats Infographic Stats Social Media Stats 52 Visual Content Marketing Statistics You Should Know General Visual Content Statistics Video is the most popular and effective media format.

article thumbnail

10 Snapchat Ads Strategies, Tips, and Resources

Neil Patel

Below, you’ll find some of my top Snapchat ad strategies, tips, and resources to help you run successful campaigns. Why Should You Advertise on Snapchat? If your brand appeals to Gen Z and millennials, you should look at Snapchat as a way to increase user acquisition, brand awareness, and sales. With $759.04 No problem.

Gen Z 145
article thumbnail

The 5 Types of Social Media and Pros & Cons of Each (Research)

Hubspot Marketing

In fact, we found that businesses that leverage social media communities will see excellent results in the marketing strategy. According to our State of Social Media Survey , 90% of marketers say building an active online community is crucial to a successful social media strategy in 2023.

Gen Z 145