Sprout Social

APRIL 22, 2021

TikTok users are aged 10-29 , proving that the younger generations are the most avid TikTok users. This segment includes Gen Z and younger Millennials, so it’s an important cross-section of social media users. Children ages 4-15 spend an average of 80 minutes a day watching TikTok videos. 62%–over half–of all U.S.

Gen Z 140

Gen Z User-Generated Millennials Marketing 140

OnPassive Marketing

MARCH 29, 2022

In simple terms, YouTube Shorts allows you to create short-form (up to one minute) vertical videos from the YouTube mobile app. Since the feature was recently introduced, there’s not much competition for the early adopters who use them as part of their video marketing strategy.

Gen Z 68

Gen Z Entertainment Analytics Video Marketing 68

Hubspot Marketing

MAY 16, 2023

In fact, we found that businesses that leverage social media communities will see excellent results in the marketing strategy. According to our State of Social Media Survey , 90% of marketers say building an active online community is crucial to a successful social media strategy in 2023.

Gen Z 145

Gen Z User-Generated Social Media Marketing Promotion 145

Hubspot Marketing

MARCH 5, 2021

While Gen Z users flooded TikTok, causing its astounding early growth , YouTube, the second largest website globally , will launch Shorts to more than 2 billion monthly active users. Similarly, if you target older generations, such as Gen X, your short-form content might get more engagement on YouTube than TikTok.

Gen Z 144

Gen Z User-Generated Marketing Marketers 144

Marketing Insider Group

JUNE 14, 2021

As video marketing continues taking the world by storm, more businesses adopt it as a pivotal strategy to educate consumers, generate leads, and boost ROI. Video marketing can be a powerful way to reach new prospects and provide extra value to new and long-term customers alike. Analyze Your Results.

Content Marketing 145

Content Marketing Gen Z Entertainment User-Generated 145

Power Digital Marketing

DECEMBER 1, 2022

But it’s important for businesses to understand each platform before choosing where to invest their video marketing efforts and dollars. . The cliché exists for a reason: The most downloaded app in the world commands the attention of roughly half of Gen Z consumers. Ultimately, some brands might decide to use both.

Gen Z 52

Gen Z User-Generated Millennials B2C 52

Hubspot Marketing

JANUARY 5, 2021

A 2020 Wyzowl report found that viewers want to see more of this video style from brands. Educational videos are great added-value content because they help audiences in their day-to-day lives. Brands that make education a priority in their marketing strategy can improve lead generation and build stronger brand loyalty.

Gen Z 145

Gen Z User-Generated Real Estate Education 145

Hubspot Marketing

OCTOBER 24, 2022

Additionally, a good SEO strategy can help you demonstrate what your product is to people who haven't heard of your brand before. Let's say you work for a video editing company. While those are the top five goals shared by marketing leaders, I'd like to highlight an additional five for consideration.

Gen Z 86

Gen Z Millennials Transform User-Generated 86

Hootsuite

JANUARY 12, 2022

BTS videos help establish your brand as authentic (a huge plus to tapping into the authenticity-driven Gen-Z) and help deepen consumer trust. Think of Shorts as the amuse-bouche of video marketing and use the format to whet the appetite of potential leads. Product updates or coming soon. Tease your audience.

Gen Z 136

Gen Z Entertainment User-Generated Video Marketing 136

Sprout Social

AUGUST 2, 2022

In this article, we’ll seek to offer insights into nine current and emerging YouTube trends you need to know to fuel your video marketing strategy. Yes, YouTube is a jewel in any digital marketer’s crown. People are turning to the network for videos that can help them relax or feel comforted. Bridgerton, anyone?

Gen Z 137

Gen Z Promotion Shoppers Energy 137

Spiralytics

APRIL 23, 2023

With the goal of optimizing service operations, models for creating text, images, audio, and videos will become more essential to daily workflows in 2023. Influencer Marketing Will Continue to Rise Influencer marketing combines traditional and modern marketing strategies.

Market Trends 52

Market Trends Digital Marketing Gen Z Customer loyalty 52

Search Engine Land

MAY 30, 2023

There are common false assumptions among business leaders and even marketers around YouTube: YouTube is for kids and Gen Z. YouTube is all about clickbait, pop culture and music videos. YouTube users are three times more likely to watch online video tutorials than read instructions, according to Google.

Branding 101

Branding Gen Z Transform Education 101

Hubspot Marketing

NOVEMBER 5, 2019

With all the social media platforms and product marketing opportunities out there, it might be hard to drill down on which platforms are key to your product marketing strategy. Below, I'll give you a rundown of the opportunities each social network listed in the poll above offer when it comes to marketing physical products.

Shoppers 124

Shoppers Product Gen Z Promotion 124

Marketing Insider Group

FEBRUARY 5, 2024

Our spotlight shines on the freshest data from the recent years, peppered with some evergreen insights, ensuring your marketing strategy remains both current and informed. So, let’s jump right in and explore these 300+ digital marketing stats to supercharge your marketing strategy. of all internet traffic.

Digital Marketing 87

Digital Marketing Marketing Strategy Shoppers User-Generated 87

Girl Power Marketing

FEBRUARY 1, 2023

Content marketing has come a long way since the early days of cranking out dozens of poorly written blog posts stuffed with keywords, links to irrelevant websites, and reaching out to anyone and everyone for backlinks as part of a consumer marketing strategy. The result? Increased revenue.

Whitepaper 98

Whitepaper Marketing Strategy Gen Z eBook 98

Hubspot Marketing

JULY 28, 2020

Unsurprisingly, video content's current popularity is due in part to millennial and Gen Z consumers. These age groups are more connected to the internet than older age groups,, and prefer to be entertained or learn new things from online videos. Each new generation has watched more online video than the last.

Gen Z 145

Gen Z Millennials Entertainment Video Marketing 145

Neil Patel

AUGUST 5, 2021

Below, you’ll find some of my top Snapchat ad strategies, tips, and resources to help you run successful campaigns. If your brand appeals to Gen Z and millennials, you should look at Snapchat as a way to increase user acquisition, brand awareness, and sales. The app reaches 75 percent of Gen Z and millennials in the U.S. ,

Gen Z 145

Gen Z Millennials User-Generated Whitepaper 145

Neil Patel

JANUARY 18, 2023

Marketers pointed to video as the number one format in their content strategy. Over 80 percent of marketers point to video as a significant source of increased traffic and sales. Video marketing can take several forms, and it’s not just limited to ads. Google ranks fifth. That’s right.

SEO 113

SEO Gen Z User-Generated Advertising 113

SocialPilot

APRIL 10, 2024

No wonder Youtube is the hotspot for video marketing. The video-centric platform is a perfect fit for marketers who want to showcase their products, demonstrate how they work, or tell a brand’s story. Speaking of video marketing, It’s time to discuss TikTok! With more than 2.6

Gen Z 104

Gen Z Social Media Marketing Analytics Video Marketing 104

Hubspot Marketing

SEPTEMBER 11, 2023

General Visual Content Stats Video Marketing Stats Emerging Visual Marketing Stats Infographic Stats Social Media Stats 52 Visual Content Marketing Statistics You Should Know General Visual Content Statistics Video is the most popular and effective media format.

Content Marketing 111

Content Marketing Gen Z Health Inbound Marketing 111

Rock Content

JANUARY 18, 2021

Visual search is a rising trend, especially among the younger public: a ViSenze st udy found that 62% of generation Z and millennial consumers prefer visual search capabilities over any other new technology. Of course, it needs to make sense within a bigger strategy and connect to other material that wraps and make sense of all of it.

Market Trends 123

Market Trends Content Marketing Gen Z User-Generated 123

Marketing Insider Group

DECEMBER 8, 2020

Use familiar language, optimize your email marketing layout, and give them an offer they can’t refuse. Ramp Up Your Video Marketing. Video marketing presents a promising opportunity to reach your target audience. Use this opportunity to show what sets you apart from the competitor.

User-Generated 142

User-Generated CRM Marketing Marketers 142

Sprout Social

FEBRUARY 21, 2022

Video can boost campaign conversion rates by 34% , and 87% of video marketers say they see a positive return on investment for videos. If you have the budget for paid ads, stay competitive against Facebook’s organic reach and other brands’ paid content by turning your videos into ads. Share on Snapchat.

Thought Leadership 141

Thought Leadership Gen Z Real Estate Education 141

Sprout Social

AUGUST 7, 2020

Despite the perception that TikTok is a Gen Z playground, it’s culture of fast-paced information sharing is successful for decidedly non-Gen Z-driven brands and industries. How unexpected industries capitalize on TikTok culture, the right way. Take healthcare for example. It’s your job to stand out.

Gen Z 144

Gen Z User-Generated Education Health 144