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Founder’s Story: The Origins of Customers.ai

Customers.ai

Came to Be As the founder of WordStream, the world’s largest PPC advertising software company, I’ve had the privilege of managing approximately a billion dollars in annual ad spend for companies worldwide. Companies were (and still are) spending way too much money on paid advertising and not seeing an efficient return.

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Facebook Retargeting Isn’t Dead. It Just Needs a Jump Start

Customers.ai

Advertisers have moved their budgets elsewhere and there is definitely a belief that retargeting is dead. The great thing about this is that you can grow your audiences, grow your reach, and target users who are genuinely interested in you with almost no effort. If you aren’t familiar, Advantage+ is Meta’s AI audience generator.

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How to Create a Better Lead Nurturing Strategy for X-Ray Contacts

Customers.ai

This process can be very difficult without the right information, but thankfully, your X-Ray contacts have lots of useful information! AI-Powered Advertising How to Unlock AI and Lead Capture Tech for 10X Return on Ad Spend HOSTED BY Larry Kim Founder and CEO, Customers.ai This means that you can (say it with me) segment them!

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Reverse IP Lookup Tools Are Dead

Customers.ai

For years, marketing and sales teams relied on IP data for everything from lead generation to ad targeting to analytics and contact enrichment. People are working remotely, company-level data isn’t as valuable as it once was, and when it comes to advertising, we want and need more than just location-based targeting. Better ROI.

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What is Website Visitor Identification & Why Do You Need This AI Tech?

Customers.ai

User-level data is effectively gone from analytics and ads just aren’t performing like they used to. What are advertisers supposed to do? Website visitor identification is a total game changer in the marketing space and it is an absolute must as paid ads become less and less effective. They are no longer anonymous!

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Catching Up with Customers.ai: What’s New in Q1

Customers.ai

Try it Free, No Credit Card Required Get The X-Ray Pixel Supercharge your Meta Ads with Restore It’s been a difficult few years for digital advertisers (to say the least). The contacts you generate with our Website Visitor ID X-Ray pixel come with a full picture of how that customer has interacted with your site! A win-win-win.

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Why So Many Businesses Are Shifting to Content Marketing

Marketing Insider Group

No matter the size, shape, or state of your business, you should invest a portion of your marketing budget into content marketing. Content marketing costs 62% less than outbound marketing. Content marketing will help you reach your target audience, engage people, build trust, and convert leads into customers.