Advertising B2C New Technology Transform 
Digital Marketer
DECEMBER 19, 2022
This part of digital marketing is still advancing as new technologies like data analytics drive marketing insights. AI and advanced BI (Business Intelligence) technology. Standalone mobile apps have led to the growth of personalized marketing via push notifications and in-app advertising. Marketing on the go.
Customers.ai
JANUARY 2, 2024
So, as we kick off a new year, I thought I’d take a look back and share with you the origins of Customers.ai. Came to Be As the founder of WordStream, the world’s largest PPC advertising software company, I’ve had the privilege of managing approximately a billion dollars in annual ad spend for companies worldwide.
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Trade Press Services Newsletter
OCTOBER 6, 2022
New technologies are always being introduced and it can be difficult to keep up with the changing landscape. Defined as any content created by users of an online platform, UGC is popular in B2C markets. As a bonus, UGC can be more cost-effective than traditional advertising.
Martech
MAY 11, 2023
Data clean rooms (DCRs) are a relatively new technology that marketers are using to enhance their use of data in a privacy-compliant way. If you are in a decision-making role you are probably tasked with at least evaluating whether this is a technology that you need to pay attention to,” said Milicevic.
Martech
JANUARY 10, 2023
How organizations will transform their martech stacks and digital experiences. Experience, Ecommerce and Transformation. Digital media and advertising. How data will change marketing in the new year. They’ll be looking at how they can use these technologies to enhance loyalties and more secure rewards currencies.”.
The CMO Survey
FEBRUARY 21, 2020
Across industry sectors, we see that corporate adoption rates are highest in transportation, technology, and education and lowest in manufacturing, mining, and energy. of marketing leaders reporting that new technologies are replacing marketing employees in their companies by “a great deal” and 57.6% Take AI baby steps.
Duct Tape Marketing
MAY 2, 2024
It's time to transform your approach. And that looks different for a B2C journey versus a B2B journey. So on the B2C side, that could be TikTok, Amazon, YouTube, and on B2B side, that could be maybe they're searching in LinkedIn or YouTube again, or software SaaS searching like Capterra or something like that.
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