Marketers Spend on New Technologies While Battling Usage and Impact Challenges
The CMO Survey
APRIL 24, 2024
with B2B companies growing faster (at 19.1%) than B2C companies (at 11.5%). The post Marketers Spend on New Technologies While Battling Usage and Impact Challenges appeared first on The CMO Survey. Companies operating in service markets are growing at nearly twice the rate (at 16.7%) compared to product markets at 9.4%.
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