SmartBrief - Marketing

FEBRUARY 8, 2024

Digital out-of-home advertising has expanded rapidly over the past few years, advancing from traditional billboards to dynamic digital displays that captivate passersby with vibrant, interactive content. Seamless omnichannel integration Integrating DOOH into the broader omnichannel marketing mix is set to redefine advertising strategies.

Transform 75

Transform Energy Advertising Advertisers 75

Customers.ai

JANUARY 2, 2024

So, as we kick off a new year, I thought I’d take a look back and share with you the origins of Customers.ai. Came to Be As the founder of WordStream, the world’s largest PPC advertising software company, I’ve had the privilege of managing approximately a billion dollars in annual ad spend for companies worldwide.

Transform 118

Transform Outbound Marketing CRM B2C 118

Bannerflow

DECEMBER 18, 2018

Every year here at Bannerflow we set out to give you the trends in online advertising that you need to watch out for. In online marketing terms: ePrivacy, in-house marketing, cookie-less tracking, programmatic TV, as well as many more are sure to transform the way marketers work in the year to come. The in-house revolution continues….

Advertising 85

Advertising Advertisers Transform Shoppers 85

Martech

MAY 11, 2023

Data clean rooms (DCRs) are a relatively new technology that marketers are using to enhance their use of data in a privacy-compliant way. If you are in a decision-making role you are probably tasked with at least evaluating whether this is a technology that you need to pay attention to,” said Milicevic.

Transform 120

Transform Marketing Marketers Analytics 120

Martech

FEBRUARY 7, 2024

We did a lot of website builds in the enterprise space and things like that, but we also saw the rise of social media as a marketing tool, programmatic advertising and personalization. Everyone was in the same boat in terms of figuring out new technologies and how to do things better.

Transform 102

Transform New Technology SEO Digital Marketing 102

Martech

JANUARY 10, 2023

How organizations will transform their martech stacks and digital experiences. Experience, Ecommerce and Transformation. Digital media and advertising. How data will change marketing in the new year. They’ll be looking at how they can use these technologies to enhance loyalties and more secure rewards currencies.”.

Transform 100

Transform eCommerce Marketing Marketers 100

Trade Press Services Newsletter

OCTOBER 6, 2022

New technologies are always being introduced and it can be difficult to keep up with the changing landscape. As a bonus, UGC can be more cost-effective than traditional advertising. Many user-friendly tools (like Adobe Express ) can transform amateur video footage into lead-generating content.

Marketing Plan 130

Marketing Plan Thought Leadership Whitepaper Transform 130

Bannerflow

JULY 12, 2019

Programmatic advertising is now the dominant form of buying and optimising digital advertising. It’s a major component of modern advertising. In this article, we explain and define what you need to know regarding programmatic advertising through the following chapters: The definition of programmatic advertising.

Advertising 74

Advertising Advertisers Transform Digital Marketing 74

Bannerflow

DECEMBER 18, 2018

Every year here at Bannerflow we set out to give you the trends in online advertising that you need to watch out for. In online marketing terms: ePrivacy, in-house marketing, cookie-less tracking, programmatic TV, as well as many more are sure to transform the way marketers work in the year to come. The in-house revolution continues….

Advertising 63

Advertising Advertisers Transform Shoppers 63

Martech

OCTOBER 29, 2021

Dennis Publishing’s goals included improving advertising, affiliate programs, subscriptions and e-commerce plays. Wootton was responsible for getting the entire company on board with the data transformation, and for meeting the demands of readers and advertisers with the new technology. “We

Transform 104

Transform CMO User-Generated Advertising 104

Bannerflow

FEBRUARY 4, 2021

Over the past year, the term digital transformation has been a huge focus for many businesses. However, many have used this situation as an opportunity to speed up their adoption of new practices and technologies for the long-term too. And, many brands still ponder what exactly digital transformation is.

Transform 98

Transform Advertising Advertisers Management 98

Martech

JULY 5, 2022

Here Google and Apple are readying new plans for AR-friendly smart glasses, a concept Google tried once before. As for virtual reality, it has “amazing and transformative experiential potential, however, [it is] hindered by early stage, bulky, expensive hardware and lack of great content in a wide variety of genres.” Smith noted.

Transform 112

Transform Marketing Marketers User-Generated 112

Martech

MAY 13, 2022

Mobile marketing covers a wide variety of digital marketing tactics, technology, and strategies that focus on reaching people on their mobile devices (but mostly their smartphones). The mobile web is also getting transformatively faster, with 5G quickly becoming the global wireless standard. billion people.

Transform 115

Transform Gen Z Shoppers Retail 115

Search Engine Land

DECEMBER 28, 2023

The DOJ is hoping that the case will force Google to divest parts of its online advertising business, which could have a major impact on advertisers. This revelation not only angered advertisers but also directly contradicted Dischler’s statement during a keynote speech at SMX Advanced in 2015. That’s just not what we do.”

User-Generated 122

User-Generated Retail Non-Profit Advertising 122

Neil Patel

SEPTEMBER 30, 2020

Keeping this in mind, digital strategy consulting can help you recognize new technologies and services suitable for your platform. Gaining New Partnerships. In fact, you can transform your company vision and enter a new frontier in your niche if you choose your partnerships carefully.

Transform 123

Transform Inbound Marketing Outbound Marketing Advertising 123

Businesses Grow

DECEMBER 8, 2022

I experiment with every new technology so I can be a better consultant, teacher, and author. This technology levels the playing field and makes everybody an excellent content creator. In 2023, marketing and the marketing profession will be transformed. The ChatGPT struggle. I am a person who explores the edges.

Transform 145

Transform Marketing Marketers Copywriting 145

Martech

OCTOBER 12, 2021

How the pandemic affected marketing technology replacements. One key insight from the MarTech Replacement Survey was that the pandemic affected how teams staffed up to manage these new technologies. Only 26% retrained existing staff, while 24% took a mixed approach. Read more here.

Transform 94

Transform Customer Journey Analytics New Technology 94

Adobe Experience Cloud Blog

MARCH 24, 2017

It is imperative for marketers to be able to adapt to new touchpoints as they develop and utilize new technologies to engage more effectively than ever before. When occurring individually, digital advertising and marketing automation play two completely different roles in getting consumers to purchase products or services.

Thought Leadership 118

Thought Leadership Transform CMO Marketing 118

SMA Marketing

JULY 27, 2023

Emerging new technologies and dynamic online consumer behavior have redefined the rules of engagement, making digital marketing an indispensable pillar of success. Determine what specific services you need, such as SEO, social media management, content marketing , pay-per-click (PPC) advertising, etc.

Digital Marketing 52

Digital Marketing Transform Marketing Marketers 52

Bannerflow

APRIL 12, 2022

The travel and tourism industry is recognised as one of the early adopters of digital transformation. The United Nations World Tourism Organization states : “as information and communications technology (ICT) became a global phenomenon, tourism was a consistent early adopter of new technologies and platforms”.

Transform 52

Transform Customer Journey New Technology Management 52

The CMO Survey

FEBRUARY 21, 2020

Overall, B2C companies are investing in applications such as optimizing programmatic advertising and media buying, improving marketing ROI by finetuning marketing content and timing, and implementing conversational AI for customer service. Content personalization, on the other hand, is the focus of the other sectors. Take AI baby steps.

CMO 130

CMO B2C Marketing Marketers 130

Martech

FEBRUARY 8, 2022

Advertisers are trusting in adtech and publishers to solve the problem, but in the view of the IAB, and despite its REARC initiative, it’s not happening. New technologies, our technologies, enable audiences to find what they want, where they want it, when they want it. ” Why we care.

Entertainment 88

Entertainment Advertising Advertisers New Technology 88

Marketing Insider Group

NOVEMBER 11, 2019

The business leaders of today must embrace digital transformation if they’re going to stay competitive and make the most of the opportunities available to them. But what exactly is digital transformation, and who should be responsible for taking charge of it in your company? What Is Digital Transformation? Key Takeaways.

Transform 86

Transform Direct Mail Customer Journey Marketing 86

Adobe Experience Cloud Blog

FEBRUARY 26, 2016

Without a carefully thought-through data unification strategy and technology adoption roadmap, data quality can deteriorate rapidly, resulting in difficult data integration and transformation, and making it challenging to de-duplicate and standardize data from the different sources. Measuring and Attributing Return-On-Investment (ROI).

Thought Leadership 89

Thought Leadership Transform CRM New Technology 89

On24- CMO Confessions

MAY 6, 2021

The Forefront of Transformation. You’re selling websites, you were kind of evangelizing to advertising agencies. David Clarke: I think that COVID has certainly accelerated this, and I’ve written about this couple of times, is that I think it’s accelerated our propensity and excitement for trying new things.

CMO 52

CMO Transform Retail New Technology 52

Duct Tape Marketing

MAY 2, 2024

It's time to transform your approach. So they've got new competitors and then also new technology. The new technology is the generative AI that they invented, and they have the technology, but it just doesn't work well enough for them to really launch it the way they would want to.

SEO 62

SEO Whitepaper B2C Transform 62

Adobe Experience Cloud Blog

FEBRUARY 2, 2017

Couple high ROI with the fact that new technology allows marketers to conduct ABM at scale , and you’ll quickly realize how it can transform your business. Author: Joe Paone and Vyoma Kapur Account-based marketing is gaining in popularity in large part due to its high potential for improving return on investment (ROI).

Thought Leadership 131

Thought Leadership CRM Transform Marketing 131

Bannerflow

MARCH 16, 2023

The rise of new technologies, changing consumer behaviours, and increasing competition drives marketers to be more innovative and creative than ever before. However, in 2023 it will become even more important as consumers continue their scepticism towards traditional advertising formats and techniques.

User-Generated 59

User-Generated New Technology Communications Digital Marketing 59

Rock Content

AUGUST 11, 2020

Among the countless innovations of the 21st century, the development of a “currency” has completely transformed the way professionals, companies, and consumers view the market for products and services. And we are not talking about dollar, euro or any other kind of currency, but about data!

User-Generated 72

User-Generated Law Transform Logistics 72

Contently B2C

AUGUST 1, 2016

It’s a pretty common question among marketing and media types, who are excited by the new technology as much as anyone. Have you tried virtual reality yet? If you have tried it, in all likelihood you’ve used Google Cardboard, Facebook’s Oculus, or Samsung’s Gear.

Transform 64

Transform Entertainment Price Marketing 64

Hubspot Marketing

MAY 16, 2022

While most businesses can't affordably build VR or AR experiences or even physical experiential events just yet, there might be more accessible opportunities to advertise, build communities, talk to your customers , or even offer services in a more experiential environment that arise for you as technology develops.

Customer Acquisition 90

Customer Acquisition User-Generated CMO Transform 90

Duct Tape Marketing

FEBRUARY 13, 2020

As an example, the advent of digitization has created inflection points for sectors as wide varying as television, media, advertising. Today Schibsted, is I think, one of the top three, maybe even the top two classified advertising providers on the planet. It’s really a radical transformation. And content distribution.

Transform 58

Transform Food Retail eCommerce 58

Martech

OCTOBER 27, 2021

Dennis Publishing’s goals included improving advertising, affiliate programs, subscriptions and e-commerce plays. Wootton was responsible for getting the entire company on board with the data transformation, and for meeting the demands of readers and advertisers with the new technology.

Transform 112

Transform Customer User-Generated Advertising 112

Econsultancy

DECEMBER 13, 2021

Of course, this has wide-ranging ramifications for marketing and advertising – as well as a number of other sectors like travel, entertainment and FMCG. Advertising. In particular, heightened advertising in ecommerce settings is set to drive this trend. Customer experience. Workplace impact. Employment. Retail & FMCG.

Advertising 52

Advertising Advertisers Retail Shoppers 52

Search Engine Land

APRIL 13, 2023

Why you should use the maximum number of assets for RSAs Responsive search ads (RSAs) are a type of ad format on Google Ads that allow advertisers to create multiple headlines and descriptions for a single ad. This helps improve ad relevance and performance and allows advertisers to reach a wider audience.

Transform 103

Transform User-Generated Advertising Advertisers 103

Martech

OCTOBER 11, 2021

For the past few weeks, we’ve been highlighting the changes marketing teams made to their technology stacks in the past year and found that despite the upheaval of the coronavirus pandemic organizations replaced plenty of tools and platforms. Read next: More executives champion marketing technology replacements.

Transform 111

Transform Energy Marketing Marketers 111

Marketing Insider Group

OCTOBER 25, 2021

Marketing has moved beyond branding and advertising; marketers must work together with other departments to focus on building great customer experiences and engaging them for long-term relationships. Google, Pinterest, and several other companies are also investing in visual search technology. Strategic Marketing Transformation.

Market Trends 145

Market Trends Gen Z Millennials Transform 145