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Influencer marketing trends across industries

Sprout Social

Then, there’s influencers—the dancers commanding the room with their magnetic energy and vibrant moves. Our report shows only 35% of Gen Z consumers rank authenticity as a top trait they care about when it comes to influencers. Younger generations take note of inclusive marketing when considering their next purchase.

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What’s Next? Reflections on #SXSW 2024

Businesses Grow

Community networks are the key to engagement loops (self-sustaining engagement, collective immersion) SXSW 2024 was filled with thrilling brand activations like this 3D spatial computer promotion for a Netflix series. 58% of Gen Z think the more absurd, the cooler it is. 82% say being weird is in. This is already happening.

Gen Z 127
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Niche blogging in the new Google reality: 5 strategies to thrive or die

Search Engine Land

The last HCU update in 2023 was advertised by Google as impacting sites with identified unhelpful content. Do that and Gen Z and millennials will come beating down the door of your blog. However, investing time and energy into multiple channels above can result in solid returns. Reddit traffic.

Gen Z 122
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How Nonprofits Can Use TikTok for Growth [Case Study + Examples]

Hubspot Marketing

Although it's an entertainment-first platform, TikTok is more than just Gen Z dance challenges. We're seeing more and more social impact and non-profit clients use TikTok to inform, educate, engage, advertise, and raise funds and awareness. 5000 Voices." climateaction. original sound - NRDC. Inspire co-creation.

Gen Z 105
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How Luxury Brands Market and What You Can Learn

Hubspot Marketing

Porsche — More Than Showroom Porsche breaks free from traditional advertising molds by immersing customers in experiential marketing. According to our research , 33% of Gen Z purchases are based on an influencer’s recommendation. Check out my fav here. It’s not just a purchase; it’s an adventure. I love how James D.

Branding 124
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How to start a brand ambassador program from scratch

Sprout Social

With the growing popularity of unfiltered content and “everyday” influencers, brands are looking to build relationships with satisfied customers who can advertise for them. Meanwhile, a brand ambassador program is a company-wide initiative to seek out people who meet the criteria above and encourage them to promote your brand.

Branding 141
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Responsible Marketing: Why It Matters to Be Aware

Spiralytics

Responsible marketing is an advertising strategy where a brand takes into account the environmental impact of promoting its products or services. Across generations, millennials and Gen Z consumers expect brands to look beyond their profits and consider the best interests of society.

Gen Z 52