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Nostalgia Marketing: Statistics, Benefits, and Examples

Spiralytics

Human beings are known to be “rational” or “logical” beings, but that is not the case when it comes to marketing. For many years, brands and marketers have used marketing tactics to pull their target audiences by the heartstrings by creating sappy and sentimental pieces of advertisement and product re-introductions.

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5 Winning Strategies for Millennial Marketing

Duct Tape Marketing

5 Winning Strategies for Millennial Marketing written by Guest Post read more at Duct Tape Marketing. It’s no secret that millennials — young adults between 18-34 — are a hugely sought-after market segment. They seek out the information they need, and there is great marketing opportunity here.

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How to Target Generation X Through Paid Ads

Neil Patel

Finding new audiences to target is a constant challenge for marketers. If you’ve never tried marketing for Generation X, you could be missing out on a valuable group of consumers. Why should you customize ads for a Generation X target market? Strategies for Targeting Generation X Through Paid Ads.

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How to Target Baby Boomers Through Paid Ads

Neil Patel

In fact, they were the largest generation in history until millennials surpassed them. The baby boomers have had a huge impact on social and economic policy and were the target audience for many marketing and advertising campaigns for decades. Why You Should Target Baby Boomers Through Paid Ads.

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How Does Content Marketing Work In Digital Marketing

OnPassive Marketing

Content marketing is an essential aspect of digital marketing that helps create and maintain customer relationships by creating and distributing valuable, informative, and entertaining content. Content marketing involves creating high-quality content that’s relevant to your target audience.

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How to Grow Your Audience with Video Content Marketing

Marketing Insider Group

As video marketing continues taking the world by storm, more businesses adopt it as a pivotal strategy to educate consumers, generate leads, and boost ROI. Video marketing can be a powerful way to reach new prospects and provide extra value to new and long-term customers alike. Quick Takeaways. billion monthly active users.

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10 Ways to Market to Gen Z

Power Digital Marketing

Although it may feel like marketers have just had to revisit their strategies to meet the needs of Millennials, Gen Z is vastly different than their older brothers and sisters. How Gen Z Differs from Millennials. Additionally, Gen Z witnessed Millennials struggle through massive debt. Reach Them Where They Are.

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