Sprout Social

APRIL 15, 2019

If you have absolutely no idea how to approach your Facebook advertising strategy these days, you aren’t alone. In this Facebook advertising guide, we’ll break down the best practices of running ads on Facebook and what you need to know to get started. It’s no secret that Facebook’s organic reach has taken a nosedive. Custom Audiences.

Advertising 110

Advertising Advertisers Entertainment Millennials 110

Duct Tape Marketing

JANUARY 14, 2016

5 Winning Strategies for Millennial Marketing written by Guest Post read more at Duct Tape Marketing. It’s no secret that millennials — young adults between 18-34 — are a hugely sought-after market segment. Every generation has had its share of quirks, but millennials require a different touch when marketing to them.

Millennials 49

Millennials Entertainment User-Generated Marketing 49

Spiralytics

DECEMBER 5, 2022

For many years, brands and marketers have used marketing tactics to pull their target audiences by the heartstrings by creating sappy and sentimental pieces of advertisement and product re-introductions. One of the best examples is the millennial meme and slogan, “Only ‘90s kids will understand.” Millennials and Gen Z.

Gen Z 105

Gen Z Millennials Fashion Marketing 105

Hubspot Marketing

AUGUST 2, 2018

Fortunately, online advertising has rapidly evolved since the 90’s, so you don’t have to rely on attention-repellent banner ads anymore. Let’s read on to dive deeper into modern online advertising and learn the capabilities of the most effective advertising channels on the internet today. Paid Search Advertising.

Advertising 144

Advertising Advertisers User-Generated Promotion 144

Martech

JUNE 2, 2022

“TikTok is home to a new kind of commerce experience, where community, entertainment and commerce blend, creating unique opportunities to engage with consumers and drive impactful results,” said Melissa Yang, Head of Ecosystem Partnerships at TikTok in a release. Specific offerings. How long that will last, who knows?

Gen Z 100

Gen Z Millennials Entertainment Digital Marketing 100

Hubspot Marketing

SEPTEMBER 11, 2023

Have you ever gone on social media with the intent of scrolling for entertainment, but left the app with a new purchase? Within Gen Z, Millennials, and Gen X, social media is the preferred channel for product discovery. Precise audience targeting is a key benefit, in ways beyond advertising.

Gen Z 107

Gen Z Inbound Marketing User-Generated Entertainment 107

Hubspot Marketing

JULY 22, 2022

Jump to our Gen Z deep dive >> Millennials Overview (ages 25-35). Social media, internet search, and YouTube ads are also the top ways Millennials discover new products. Facebook, YouTube, and Instagram are the top social media apps among Millennials. Jump to our Millennial deep dive >> Gen X Overview (ages 35-54).

Gen Z 128

Gen Z Millennials Retail User-Generated 128

Businesses Grow

APRIL 1, 2024

Research shows that 37% of consumers trust influencers over brands, with Gen Z and Millennials being twice as likely to do this compared with their Boomer counterparts. If you want something that’s a bit more like traditional advertising, then sponsorship, product placements, and ads.

Gen Z 124

Gen Z Marketing Marketers User-Generated 124

Neil Patel

MARCH 18, 2021

We’ll take a look at who these consumers are, what experiences might influence how they respond to advertising, and a few best practices to make sure you hit the mark with your ads. Generation X has often been ignored as marketers instead targeted the larger baby boomer and millennial generations. What makes Generation X so valuable?

Millennials 127

Millennials User-Generated Shoppers Transform 127

SmartBrief - Marketing

AUGUST 1, 2023

For 40% of millennials and members of Generation Z, video games are the primary social outlet , a Deloitte study revealed. While I sadly must point out that my fellow millennials and I are no longer really “younger,” those older than us are also getting in on the video game trend. Tie-ins don’t have to involve other forms of fiction.

Customer 52

Customer Millennials Transform Gen Z 52

Buffer Marketing

APRIL 4, 2024

So, whether you're a TikTok skeptic or a die-hard fan, get ready to be inspired by these companies that have cracked the code on making serious business seriously entertaining. Also, research shows that a decent portion of the audience on TikTok is actually millennials – 21.7% of its US user base to be exact.

Gen Z 83

Gen Z User-Generated Entertainment Millennials 83

Hubspot Marketing

AUGUST 22, 2022

As a marketer, this means that, if you haven’t already, you need to prioritize this for Gen Z and even younger millennial audiences. We may not always prioritize it over experience and entertainment (as seen with our usage of TikTok), but don’t believe that you can do anything with our data, and we won’t mind.

Gen Z 99

Gen Z Entertainment User-Generated Retail 99

Neil Patel

MARCH 19, 2021

In fact, they were the largest generation in history until millennials surpassed them. The baby boomers have had a huge impact on social and economic policy and were the target audience for many marketing and advertising campaigns for decades. Why not focus on millennials and Gen-X instead? percent share as of 2019.

Millennials 145

Millennials Advertising Advertisers Entertainment 145

Hubspot Marketing

NOVEMBER 26, 2019

According to a leaked advertising pitch deck from October 2019, TikTok reports having 800 million monthly active users worldwide. As of late October 2019, TikTok was the Top Free App in the Entertainment section of the Apple App Store. Wondering if this was just a fluke or a viral trend that will simmer down? Think again. Demographics.

Gen Z 143

Gen Z Entertainment Millennials Advertising 143

Econsultancy

DECEMBER 13, 2021

Of course, this has wide-ranging ramifications for marketing and advertising – as well as a number of other sectors like travel, entertainment and FMCG. Advertising. In particular, heightened advertising in ecommerce settings is set to drive this trend. Customer experience. Workplace impact. Employment.

Advertising 52

Advertising Advertisers Retail Shoppers 52

Girl Power Marketing

SEPTEMBER 30, 2021

From Social to Advertising. At launch, TikTok offered no advertising opportunities for brands. Influencers quickly discovered how to share marketing material on behalf of the brands they worked with, but advertising directly through the platform wasn’t possible. From Entertainment to Money Maker.

Gen Z 52

Gen Z Entertainment Millennials User-Generated 52

Econsultancy

JANUARY 27, 2022

One-off posts are now recognised merely as advertising rather than influencer marketing. trillion by 2025, with Millennial and Gen Z consumers accounting for 62% of global social commerce spend by 2025. This is only going to continue. Read more of Econsultancy’s 2022 predictions and trends analysis.

Gen Z 77

Gen Z Influencer Marketing Millennials Retail 77

Neil Patel

JUNE 24, 2021

Such as how Twitter’s millennial and Gen Z audience is a coveted one from a marketing perspective. Not only are there tons of millennials on Twitter, millennials more frequently use social media as a tool for discovering new brands. Others put more value on entertainment. There are other factors to consider, too.

Gen Z 145

Gen Z Millennials Promotion User-Generated 145

Girl Power Marketing

JUNE 27, 2022

In addition, buyers from Gen Z, the Millennial generation, and Gen X prefer authentic content that’s entertaining rather than overt advertisements. TikTok allows brands to tap into the content their target audiences want to see, without spending a lot of advertising dollars. That’s where TikTok really helps brands shine.

Gen Z 52

Gen Z Branding Millennials User-Generated 52

Girl Power Marketing

JUNE 27, 2022

In addition, buyers from Gen Z, the Millennial generation, and Gen X prefer authentic content that’s entertaining rather than overt advertisements. TikTok allows brands to tap into the content their target audiences want to see, without spending a lot of advertising dollars. That’s where TikTok really helps brands shine.

Gen Z 52

Gen Z Branding Millennials User-Generated 52

Hubspot Marketing

FEBRUARY 16, 2023

Plus, hear from experts at Talkwalker, Socialinsider, Casted, Brandfolder, LiveChat, Sprout Social, MarketingLabs, Rakuten Advertising, and HubSpot to learn how to leverage those channels to increase engagement and drive sales. One of the most popular ways to measure social media ROI is through paid advertising. Let's dive in.

User-Generated 145

User-Generated Gen Z Advertising Advertisers 145

Hubspot Marketing

MARCH 21, 2022

Although it's an entertainment-first platform, TikTok is more than just Gen Z dance challenges. We're seeing more and more social impact and non-profit clients use TikTok to inform, educate, engage, advertise, and raise funds and awareness. Use the principle of "entertainment-first".

Gen Z 101

Gen Z Entertainment Non-Profit Education 101

Econsultancy

DECEMBER 6, 2021

Changes to consumer lifestyles and the continued digitisation of commerce and entertainment have made a major impact on social media since the beginning of the Covid-19 pandemic. This and other datasets on social advertising trends have informed  WARC’s latest forecasts. TikTok expected to surpass 1.5 billion users in 2022.

Social Media Marketing 54

Social Media Marketing Millennials Gen Z Advertising 54

Martech

MAY 6, 2022

While these networks may have a comparatively smaller user base, they focus on different niches and are helpful for targeted advertising. In July 2021, TikTok challenged its community to think about the most memorable advertisements in recent history and create their versions of the ads for its Re: Make campaign.

Social Media Marketing 108

Social Media Marketing Non-Profit User-Generated Transform 108

Hubspot Marketing

JULY 23, 2019

Aside from Facebook and Snapchat, we've also been watching platforms like Reddit and Pinterest aim to improve on advertising and marketing features. Here's a video that someone posted in response to the challenge: At the moment, fashion, publishing, and entertainment companies are starting to play with TikTok. Houseparty.

Gen Z 145

Gen Z Entertainment Millennials Marketing 145

Marketing Insider Group

JUNE 14, 2021

Not only is video educational and entertaining, but it can help your business connect with your target audience on a deeper level. Video can be entertaining and educational while helping you connect with your audience on a deeper level than other types of content marketing. Quick Takeaways. billion monthly active users.

Content Marketing 145

Content Marketing Gen Z Entertainment User-Generated 145

Content Marketing Institute

FEBRUARY 5, 2019

They make the experience entertaining, valuable, and memorable for viewers: Branded content campaigns excel when it comes to capturing audience interest, but they also are well-suited to contributing to lower-funnel goals. BMO Harris Bank offers a lesson on engaging millennials. But few banks give off youthful vibes.

Branding 100

Branding Millennials Entertainment Transform 100

OnPassive Marketing

AUGUST 24, 2022

Content marketing is an essential aspect of digital marketing that helps create and maintain customer relationships by creating and distributing valuable, informative, and entertaining content. And if you have a brick-and-mortar business, consider leveraging online advertising to generate leads for your sales team.

Digital Marketing 71

Digital Marketing Content Marketing Marketing Marketers 71

Hubspot Marketing

SEPTEMBER 28, 2022

As a result, media has become more decentralized than ever, and millions of content creators have created a new space in the entertainment industry — the creator economy. The creator economy is a relatively new addition to the media and entertainment industry, and it's something that anyone from any generation can be a part of.

Gen Z 81

Gen Z Influencer Marketing Entertainment Marketing 81

Neil Patel

JANUARY 19, 2021

Advertise Your Business. Since you don’t pay anything to tweet, it’s free advertising. Roughly 54 percent of millennials turn to social media platforms for product research, so voice tweets provide a great opportunity to shout about your core products. Entertain Audience. How do you want people to describe your brand?

Customer loyalty 139

Customer loyalty Transform User-Generated Entertainment 139

Digital Marketer

DECEMBER 19, 2022

It informs, educates, and entertains them. Unlike paid advertising, which depends on how much money you can throw into it, content marketing levels the playing field. Millennials Are Tech-Reliant. Millennials (consumers born between 1981 and 1996) are the largest demographic, and they make most of their purchases online.

Content Marketing 80

Content Marketing Millennials Marketing Marketers 80

Marketing Insider Group

MARCH 24, 2021

In fact, even in the glory days of Madison Avenue, the most successful agencies published authentic content that informed and humanized even as it entertained. One secret the legends of advertising didn’t know was the power of employee-generated content. Just follow their lead with authentic content that gives your brand a human face.

Branding 142

Branding Transform Whitepaper User-Generated 142

SocialPilot

JANUARY 21, 2024

Particularly Gen Z and millennials, a whopping 60% and 40%, respectively, turn to social media for travel planning. So, hoteliers, it’s time to ramp up your social media content marketing game and maintain an engaging presence that entertains and attracts them to stay at your hotel. video views on Facebook.

Social Media Marketing 90

Social Media Marketing Transform User-Generated Gen Z 90

CXL

NOVEMBER 28, 2022

At a time when more people are using ad blockers and paying for ad-free experiences, TikTokers are embracing advertising. What makes TikTok Ads different from other social media advertising platforms? A quarter of all users fall into the millennial and Gen X demographics. TikTok is an entertainment platform. Spark Ads 6.

Customer 85

Customer Gen Z User-Generated Entertainment 85

Power Digital Marketing

FEBRUARY 18, 2019

Although it may feel like marketers have just had to revisit their strategies to meet the needs of Millennials, Gen Z is vastly different than their older brothers and sisters. How Gen Z Differs from Millennials. Additionally, Gen Z witnessed Millennials struggle through massive debt. Reach Them Where They Are.

Gen Z 40

Gen Z Millennials User-Generated Entertainment 40

Hubspot Marketing

NOVEMBER 13, 2023

Days after exchanging information, I was bombarded with emails from several other companies advertising their moving services. GIFs Maybe it‘s the millennial in me, but I still adore GIFs and use them despite Gen-Z’s overall disinterest in them.

Email Marketing 107

Email Marketing Market Trends Marketing Marketers 107

SocialPilot

JANUARY 15, 2024

Video marketing is the fastest-growing type of marketing in digital advertising. A survey also showed that 61% more Gen-Z and Millennials were watching video content during the pandemic. Entertaining video content can boost the purchase intent by 97%. Common Video Marketing Statistics 1. Post-Pandemic Video Marketing Trends 73.

Video Marketing 82

Video Marketing Gen Z Marketing Marketers 82