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17 marketing job descriptions for hiring managers to attract ideal candidates

Hubspot Marketing

So I like to think of job descriptions as being a powerful tool for advertising your company. If you want to learn how to craft an irresistible one, start with this guide that includes 17 real-life examples and learn how brands market their open positions. Check out this list of sample descriptions for common marketing roles.

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How the Right Creators Can Transform Your B2B Marketing

Duct Tape Marketing

If you care about reaching impressions, hey, I'm trying to get into manufacturing, tech for manufacturing. And that's the issue because then it's, it's false advertising because you don't use the product. When I started five years ago, I was a field marketer. You're promoting it. I'm going to go buy that.

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How Content Experience Will Evolve After Coronavirus

Rock Content

It’s no doubt that Content Marketing will come stronger out of this crisis. In response to Coronavirus, and amid the fear of attending and sponsoring large events, many marketing teams are now forced to switch gears and think of alternative tactics away from event marketing, to accelerate pipeline while keeping the health of others in mind.

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Jambo account-based marketing platform joins ON24 Partner Network

Martech

Jambo, an ABM platform for manufacturing and life sciences, announced its integration into the ON24 Partner Network, the first ABM platform to join ON24’s roster of more than 40 partners at the premiere level. Read next: How to decide if you need an account-based marketing platform. What it does.

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Panasonic embraces hybrid events, shifts B2B strategy and targets BETAs

Martech

This includes four business units: the mobility line of products (Toughbooks and related durable mobile devices); professional video and business systems (for amusement parks, exhibitions and other organizations); enterprise process innovation for manufacturing and food; and robotics and large factory equipment.

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How Brands Use Pop-Up Experiences to Make a Lasting Impression

Content Marketing Institute

They are passing campaigns from brands thinking more about advertising and less about longer-term relationships. GE won a lot of attention a few years ago for its pop-up garages, essentially maker spaces for those curious about new manufacturing technologies such as laser cutting, 3D printing, and CNC mills.

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6 Questions for Inspirational Women in Marketing Series | Part 13

Set Up

Teri Otte | Vice President of Global Marketing at Neogen Corporation 1. What inspired you to pursue a career in marketing? Farrow: It took me a while to get into marketing, which is funny since my mother had a career in marketing and advertising. That made me want to go into PR and special events.