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Consumer Insights: Why the Customer Isn’t Always Right

Adobe Experience Cloud Blog

The worst part is that they could have learned from a similar advertising misstep in 2011. Consumer insights are not just critical for marketers, but for research and development, finance, sales, and boards of directors as well. The same can be said about surveys, sales analysis, or other traditional types of market research.

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How to Create a Services Marketplace

Neil Patel

Food delivery service marketplaces are expected to reach $154.34 Freelancers, private individuals, or companies in various industries can advertise their services and get hired by people who need their help. The most successful service marketplaces cater to a specific market and redefine how we manage our lives. billion in 2023.

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The science of product selfies

Ariyh

🏢 Companies using this Encouraging user-generated content on social media isn’t new, especially in the food and beverage industry. 🔍 Study type Online experiment and market observation (analysis of 622 ads, 214,536 Tweets, and 43,585 Instagram posts) 📖 Research The Power of Brand Selfies.

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How to make limited-time offers effective

Ariyh

Keto foods seller Kiss My Keto offers a limited deal giving potential customers 15 minutes to finish placing their order. Journal of Marketing Research (July 2022). 🏫 Researchers Jillian Hmurovic. 📣 Want to advertise on Ariyh? LeBow College of Business. Drexel University. Cait Lamberton.

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How to Target Tourists Through Paid Ads

Neil Patel

The tourism industry is rich and exciting, full of cultural knowledge, shared experiences, and career-building opportunities for marketers. The tourism industry we know today was largely created by advertisers. You can advertise convenience features as well, such as close to transit, walkable, or included in city sightseeing passes.

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The Ultimate Guide to Successfully Rebranding in 2019

Hubspot Marketing

If you're looking at rebranding your business because sales have been slow or brand awareness efforts don't seem to be paying off, you might want to reconsider -- these issues can potentially be solved by creating a new marketing strategy , or conducting market research to identify the underlying cause. Pet Food Experts rebrand.

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Why Brands Need to Take the Plunge Into VR Today

Content Marketing Institute

Some of the fashion magazines are offering opportunities for advertisers to align products with editorial in the same issue. In all these examples, when you’re able to take what has been a static image and create something that has dynamic motion, it’s of high interest to advertisers. It draws the eye in ways static images can’t.