Advertising Gen Z Influencer Marketing Shoppers 
Neil Patel
AUGUST 30, 2021
Gen Z’ers, which includes those born between 1996 and 2012, now make up 20 percent of the US population and account for $143 billion in direct spending. If you are still focused on millennials, it’s time to start paying attention to a new generation of consumers. Here are five ways to attract and keep Gen Z customers.
Calvyn Lee Blog
JANUARY 28, 2023
Let’s take a look: Social Commerce Marketing Trends Marketers kicked 2022 off with high hopes for social commerce that were dampened by skepticism and slow starts as the year went on. In 2022, Instagram rolled out auto-generated captions for in-feed videos, while TikTok introduced the option to toggle auto- captions on and off.
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Hubspot Marketing
JULY 25, 2022
Influencer recommendations matter more than recommendations from friends and family. If I follow a makeup influencer, it's safe to assume he or she knows more about makeup than most of my friends. Gen Zers prefer to discover new products via social media — but they still like to make purchases in-store. billion in 2016 to $9.7
Hubspot Marketing
NOVEMBER 5, 2019
Meanwhile, Pinterest continues to position itself as a tool for advertisers by improving its ad software. With all the social media platforms and product marketing opportunities out there, it might be hard to drill down on which platforms are key to your product marketing strategy.
Sprout Social
SEPTEMBER 30, 2021
And as noted in our guide to marketing in Gen Z, younger consumers rely on Instagram to discover, research and share new products. But selling on Instagram isn’t as simple as posting product photos and calling it a marketing day. Influencer marketing. What does selling on Instagram actually look like?
Unbounce
MAY 1, 2024
Shoppers were getting tripped up by a “Free Delivery” label they mistook for a clickable button, squinting to see item totals, and scrolling way too far to find the “Go To Cart” button. A clever blend of influencer creativity and data-driven decision-making. And they nailed it, big time. Their approach?
Marketing Insider Group
AUGUST 5, 2020
So let’s check out these 5 trends for the future of marketing in 2020. Generation Z Will Influence Marketing More than Millennials. The marketing industry has been obsessed with Millennials for the past two decades. million for the previous “generation x”. Source: [link].
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