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Millennials vs. Gen Z: Why Marketers Need to Know the Difference

Hubspot Marketing

In recent years, there's been a common misconception that Gen Z and millennials are essentially the same. When companies discuss reaching younger audiences, many often lump Gen Z and millennials into the same group and create one campaign strategy that they believe fits both groups.

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22 Video Marketing & Advertising Campaigns You'll Actually Enjoy Watching

Hubspot Marketing

91% of people want to see more video marketing efforts from brands — but knowing where to start can be intimidating. We’re sharing 22 video marketing examples and advertisements from the past two years to help inspire you. You won’t believe a marketing team created some of these. Go grab some popcorn.

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100+ Surprising Video Marketing Statistics You Should Know in 2024

SocialPilot

With 93% of marketers using video marketing in their overall marketing strategy, the share of video in the marketing pie has increased manifold over the past few years. Besides, the focus of social media companies on releasing video content tools has also strengthened this trend. Here we go!

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A Guide to Increasing Video Advertising Engagement 

Bannerflow

If a picture is worth a thousand words, then a video is the key to next-level website traffic. Video advertising provides an unrivaled platform for short-form storytelling that connects to your audience more deeply. Not only does it provide entertainment and value, but video also boosts brand loyalty and conversions.

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7 Pieces of Content Your Audience Really Wants to See [New Data]

Hubspot Marketing

What types of content do consumers prefer for learning about products and services? When learning about products and their features, consumers prefer searching the internet, retail stores and word-of-mouth tied for second place, and television ads in third place. What can marketers do? snackable content for any platform.

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Tiktok Marketing Trends

Calvyn Lee Blog

Still, as it continued to attract users and became the de facto search engine of Gen-Z, TikTok spent the last year strategically courting advertisers with new tools and integrations. Barring any huge hiccups, by the end of 2023, the platform’s relationship with marketers will have hit a new groove.

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The 5 Types of Social Media and Pros & Cons of Each (Research)

Hubspot Marketing

You can also leverage Facebook's community feature and set up a community page for customers to ask questions or rave about your products and services. In fact, we found that businesses that leverage social media communities will see excellent results in the marketing strategy. Video Sharing Examples of Major Platforms YouTube: Over 2.6

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