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Q&A:The future of display advertising

Bannerflow

Display advertising is undergoing a revival! But what is it marketers need to know to stay at the forefront of an evolving digital advertising landscape? In this article, we interview Kevin Lee, Chairman and Founder of US marketing firm, Didit. Why is display advertising having a revival?

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The future of display advertising: Martech webinar

Bannerflow

The future of display advertising is efficient, creative, and personalised. These are the key conclusions reached in Bannerflow’s recent webinar with Martech: The future of display advertising: New marketing strategies to boost results. Today’s current digital advertising landscape. Maximise efficiency.

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Becoming a world-class PPC ad buyer: 8 key lessons

Search Engine Land

In PPC advertising, the skills and knowledge of ad buyers directly impact campaign success and return on investment. This article delves into personal experiences and industry insights, offering a comprehensive guide to mastering the art of ad buying. So, what separates good ad buyers from the truly world-class?

Finance 114
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Corporate Blog as a Powerful Marketing Tool

Rock Content

Whenever you publish a new piece, you can share the news on social media, forums, email blasts, and more. Overall, a corporate blog makes expanding into new markets and territories much easier since you’re offering something of value, not just a sales pitch.

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How Saxo Bank transformed its display advertising

Bannerflow

For the past two years they have used Bannerflow and other partners to transform how they perform display advertising. However, today display advertising is bringing in clients and providing value for money. How have your digital marketing processes changed? However, the challenge is that we are in a highly regulated industry.

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12 of the best competitive intelligence tools for marketers

Sprout Social

By filling this gap, the company can potentially capture a new market segment and position itself as innovative at the same time. Respond quickly to new threats What if your competitor launches a new product that directly competes with your flagship offering?

Price 91
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4 Key Marketing Trends For 2021

Bannerflow

The new marketing trends emerging for 2021 are evolving to align with the imposed adjustments of the ongoing COVID-19 pandemic. The Application Programming Interface (API) technology and advanced algorithms we use at Bannerflow are invaluable for the automation and personalisation that’s crucial for digital advertising.