Martech

APRIL 25, 2024

“Among the largest ad spenders, CTV (69%) and social video (70%) are considered ‘must buys’ because of their ability to deliver both scale for branding at the top of the funnel and performance outcomes at the bottom of the funnel,” said Chris Bruderle, VP, industry insights and content strategy, IAB, in a release.

Retail 110

Retail Industry Insights Advertising Advertisers 110

Bannerflow

SEPTEMBER 27, 2021

Display advertising trends in 2021 are both fascinating and varying. According to the latest eMarketer research , US display advertising is predicted to grow 27.5% And around the world it is a similar story – display advertising continues to grow. How did the 2020 UEFA European Championship impact display advertising trends?

Advertising 98

Advertising Advertisers Retail Shoppers 98

Bannerflow

AUGUST 3, 2021

The impact of Covid-19 has certainly highlighted the importance for retailers to have a strong e-commerce display advertising offering. 6 ways to create your best ever e-commerce display advertising campaign: Automated production. Offering frictionless, cross-platform shopping online has quickly become essential. Case study: Elko.

Advertising 98

Advertising Advertisers Retail Management 98

Bannerflow

NOVEMBER 16, 2021

There are, therefore, key learnings to take away and utilise for retail display advertising moving forwards. Staying on top of retail and consumer display advertising trends is essential for marketers and advertisers. What will we be discussing in this guide to consumer display advertising trends? Green Monday.

Retail 98

Retail Advertising Advertisers Branding 98

Bannerflow

SEPTEMBER 7, 2020

Unlike many industries, iGaming is ahead of the curve in reaching audiences via display advertising. In a company first, Bannerflow is exploring European iGaming display advertising trends, analysing display data for 2018, 2019, and the eventful first half of 2020. Why is knowing iGaming display advertising trends so important?

Advertising 88

Advertising Advertisers Branding Industry Insights 88

Bannerflow

SEPTEMBER 7, 2021

Car advertising campaigns are some of the most inventive around. Yet, in 2020, like swathes of other industries, the automotive industry slammed on the brakes as engines stuttered, sales fell and production ground to a halt. So what did the dramatic fall in demand and production mean for car advertising campaigns?

Advertising 98

Advertising Advertisers Gen Z Millennials 98

Bannerflow

SEPTEMBER 21, 2020

Optimising display advertising for mobile is one of the cornerstones of of increasing advertising performance. In this article we will cover: What is mobile display advertising? What are the key trends for improving display advertising performance? Create your display advertising mobile-first. Conclusion.

Advertising 98

Advertising Advertisers Price Management 98

Martech

APRIL 19, 2024

Consumer privacy has become a major focus in the digital advertising industry. By adopting a “privacy-by-design” approach, we can address the growing apprehension surrounding excessive data collection, build trust and foster long-term consumer loyalty — the cornerstones of economic success in the advertising industry.

Transform 102

Transform Advertising Advertisers Law 102

Bannerflow

NOVEMBER 1, 2021

iGaming display advertising trends offer insight into what makes the industry tick. And with the iGaming industry seeing growth around the world, competition for viewers is fierce. In our latest iGaming report we explore the stats and facts that are impacting display advertising campaigns in 2022 and beyond.

Advertising 52

Advertising Advertisers Place Industry Insights 52

Bannerflow

DECEMBER 16, 2019

As the industry evolves and adapts to an ever-changing marketplace, programmatic advertising is growing in importance. If you’re still struggling to get to grips with the concept of programmatic advertising, then head to our definition guide. Yet, what does the future look like for programmatic? Programmatic TV and audio.

Advertising 65

Advertising Advertisers Whitepaper Digital Marketing 65

Bannerflow

APRIL 27, 2020

Digital advertising trends are always hot topics of discussion. In this article, you’ll learn what trends are shaping the future of digital advertising and how you can embrace them to benefit your business and digital advertising strategy. The current state of digital advertising. Take in-housing to the next level.

Advertising 89

Advertising Advertisers Gen Z Place 89

Bannerflow

JUNE 17, 2019

Display advertising is undergoing a revival! But what is it marketers need to know to stay at the forefront of an evolving digital advertising landscape? We discuss the crucial roles which creativity, relevancy, and technology, will have on the future of display advertising. Why is display advertising having a revival?

Advertising 75

Advertising Advertisers Marketing Mix Price 75

Bannerflow

APRIL 17, 2019

Display advertising is thriving in Europe. Yet, surprisingly, engaging consumers via display advertising is still a challenge for today’s marketer. That’s why here at Bannerflow we analysed our platform data to discover the insights that marketers need to know. View 2019 display advertising trends infographic.

Advertising 75

Advertising Advertisers Transform Industry Insights 75

Bannerflow

JANUARY 13, 2020

What’s more, DOOH was the main driver of growth in OOH advertising worldwide in 2019 – which was 10% or $16.75 Firstly, out-of-home advertising offers a brand safe environment, with unparalleled viewability. Secondly, DOOH is the ultimate form of OOH advertising: ads are twice as likely to be seen and are 2.5 And this year?

Advertising 75

Advertising Advertisers Price Branding 75

Bannerflow

OCTOBER 16, 2020

And the winner of the best display advertising campaign of summer 2020 was by conversational commerce company CM.com. Find out more about how you can use Bannerflow to design outstanding display advertising? The post Best Display Advertising Campaign: CM.com appeared first on Bannerflow. Want to know more about Bannerflow?

Advertising 59

Advertising Advertisers Industry Insights Product 59

Bannerflow

MAY 27, 2019

The future of display advertising is efficient, creative, and personalised. These are the key conclusions reached in Bannerflow’s recent webinar with Martech: The future of display advertising: New marketing strategies to boost results. Today’s current digital advertising landscape. Maximise efficiency.

Advertising 65

Advertising Advertisers User-Generated Digital Marketing 65

Search Engine Land

MARCH 22, 2024

Duane Forrester , VP, Industry Insights at Yext, believes we’re seeing a major shift in the traditional Search model right now: “Why fight Google in search? I think ads needed to happen on the internet for a bunch of reasons, to get it going, but it’s a momentary industry. Just ask Microsoft (sorry, Bing).

Industry Insights 122

Industry Insights Advertising Advertisers Product 122

Bannerflow

APRIL 27, 2020

Digital advertising trends are always hot topics of discussion. In this article, you’ll learn what trends are shaping the future of digital advertising and how you can embrace them to benefit your business and digital advertising strategy. The current state of digital advertising. Take in-housing to the next level.

Advertising 52

Advertising Advertisers Gen Z Place 52

Search Engine Land

NOVEMBER 28, 2023

Global advertising spend is set to grow […] 8.2% Advertisers should avoid pulling back on spend if they can afford to and take advantage of these high-profile events. For instance, you may find LinkedIn’s cost per lead to be higher than other advertising channels, but ask yourself: How does the lead quality compare?

Advertising 99

Advertising Advertisers User-Generated CRM 99

Neil Patel

APRIL 9, 2021

One of the most powerful aspects of LinkedIn Insights is the fact that you can cater the data to your specific industry. For example, they have several different types of insights: people, industry, advertising, and talent. LinkedIn People Insights. LinkedIn Industry Insights.

Industry Insights 125

Industry Insights Real Estate Advertising Advertisers 125

illumin

DECEMBER 8, 2023

That’s why self-serve options have seen so much growth over the past several years – with marketers diving headfirst into programmatic advertising solutions they can manage themselves. What is self-serve programmatic advertising? This method of advertising is great for smaller teams and budget-conscious organizations.

Management 52

Management Advertising Advertisers Industry Insights 52

Bannerflow

APRIL 27, 2020

Digital advertising trends are always hot topics of discussion. In this article, you’ll learn what trends are shaping the future of digital advertising and how you can embrace them to benefit your business and digital advertising strategy. The current state of digital advertising. Take in-housing to the next level.

Advertising 40

Advertising Advertisers Gen Z Place 40

Sprout Social

APRIL 16, 2024

These pre-built templates provide tips and examples for our five most popular Listening use cases: industry insights, competitive analysis, campaign analysis, event monitoring and of course, brand health. Sprout’s Social Listening tool offers a variety of Topic Templates to help users get started with query creation.

Health 99

Health Industry Insights Branding Market Research 99

Search Engine Land

FEBRUARY 29, 2024

In PPC advertising, the skills and knowledge of ad buyers directly impact campaign success and return on investment. This article delves into personal experiences and industry insights, offering a comprehensive guide to mastering the art of ad buying. So, what separates good ad buyers from the truly world-class?

Finance 109

Finance Transform Industry Insights Retail 109

Customers.ai

DECEMBER 6, 2023

However, the landscape is undergoing a seismic shift, with the repercussions of privacy changes reverberating across the advertising sphere. As privacy concerns grow, Meta has been compelled to adjust its targeting features, restricting the precision with which advertisers can reach their desired audience.

Outbound Marketing 114

Outbound Marketing CRM Advertising Advertisers 114

Jeff Bullas

JANUARY 30, 2023

It helps you to establish yourself as a thought leader: By discussing the latest trends and industry insights, you will be able to establish yourself as someone who is at the forefront of your field. So my blog monetization included speaking gigs, consulting contracts, workshops, influencer marketing campaigns and more.

Fashion 230

Fashion Affiliate Marketing PR Industry Insights 230

Search Engine Land

FEBRUARY 27, 2024

You’ll need to decide if you prefer to align with a digital marketing agency specialized in your industry for targeted expertise or opt for one with a broader focus for diverse perspectives and potential cross-industry insights. If they have multiple accounts in your industry, how do they ensure account/client separation?

Digital Marketing 104

Digital Marketing Retail Marketing Marketers 104

Rock Content

MARCH 22, 2024

In turn, this approach is revising everything from B2B advertising strategies to email newsletters. Data-Driven Decisions: Leveraging Analytics for Insight Instead of relying only on industry insights, B2B companies today are moving more into collecting data about actual customers to develop marketing strategies.

Customer loyalty 82

Customer loyalty Marketing Marketers CMO 82

Digital Marketer

MARCH 16, 2023

TOP ARTICLE: How Facebook Ads Are Changing In 2022 TOP PODCAST: Episode 231: Become A Certified Email Marketing Master TOP VIDEO: Paid Traffic Mastery Certification w/Kasim Aslam Top Performing Articles The article titles cover a variety of topics related to digital marketing, advertising, and related fields. What Is Digital Advertising?

Copywriting 71

Copywriting Social Media Marketing Retail Digital Marketing 71

Bannerflow

SEPTEMBER 10, 2021

Through the updating of live advertising and the creation of hundreds of new ads for the newly merged operation. How did display advertising help promote the rebrand? Elina Soreby: Tele2 uses display advertising a lot. How did you prepare for rebranding across your different advertising channels?

Marketing Mix 98

Marketing Mix Advertising Advertisers Communications 98

Sprout Social

NOVEMBER 23, 2022

From deep thought leadership to relevant memes commenting on industry insights, content is powerful. Celebratory employee spotlights and industry insights are a great place to start, as employees are most likely to share employee updates and educational content. And content is the key to reaching them. Earned media value.

Thought Leadership 113

Thought Leadership Industry Insights Promotion Analytics 113

Bannerflow

FEBRUARY 16, 2021

For Spanish telecom operator, Grupo MásMóvil , having display advertising that stands out from the crowd is essential when acquiring new customers. We spoke to Performance Marketing Manager at Grupo MásMóvil Daniel Domingo about how his team creates and manages display advertising.

Product 87

Product Customer Transform Advertising 87

Customers.ai

DECEMBER 6, 2023

However, the landscape is undergoing a seismic shift, with the repercussions of privacy changes reverberating across the advertising sphere. As privacy concerns grow, Meta has been compelled to adjust its targeting features, restricting the precision with which advertisers can reach their desired audience.

Outbound Marketing 56

Outbound Marketing CRM Advertising Advertisers 56

Search Engine Land

NOVEMBER 17, 2023

Instead, I propose a more complex explanation – the web is stuck in a “sucker’s choice” created by the advertising and publishing status quo. How to make money on the internet: The origins of spam If you want to understand the web today, you need to think about this image: Targeted advertising can be fun, too. That’s… it. Quick money.

SEO 125

SEO Advertising Advertisers Promotion 125

Sachs Marketing Group

SEPTEMBER 12, 2023

From SEO to social media advertising, there are multiple avenues to explore. With this clear, time-bound objective, you can strategize on SEO, content marketing, and paid advertising to reach these specific goals. Paid Advertising (PPC) Paid advertising offers a way to quickly drive targeted traffic to your website.

Real Estate 52

Real Estate Digital Marketing Key Performance Indicator Marketing 52

Set Up

APRIL 9, 2024

Networking Opportunities: Working with various clients, media and ad tech vendors, and industry professionals expands a marketer’s network significantly. These connections can be invaluable for career growth, future opportunities, and industry insight. The same thing happened with channels.

Transform 59

Transform Marketing Marketers CMO 59

Bannerflow

MARCH 8, 2022

Expressen had not been advertised for a few years using Out-of-Home, and especially not across Digital Out-of-Home. Plus, I believe that this was the first time in a long time that we have done any marketing beyond our own advertising channels (except social media). Olle Walltin, Art Director: Firstly, a little bit of background.

Advertising 98

Advertising Advertisers Food Management 98