Sachs Marketing Group

AUGUST 30, 2023

The benefits of hiring a digital marketing agency include expert guidance, a wealth of experience, and the ability to focus on your core business operations while experts handle your marketing needs. Your digital marketing could be the culprit. Here are 10 benefits of hiring a digital marketing agency: 1.

Digital Marketing 96

Digital Marketing Key Performance Indicator Marketing Marketers 96

Hubspot Marketing

DECEMBER 26, 2022

Traditionally, the marketing field emphasized creative thinking over technical skills. But to build a successful career as a marketer today, you need more than a knack for pitching ideas and coming up with clever copy. Here are several types you may come across in the marketing world. Digital Media and Design.

Copywriting 145

Copywriting Key Performance Indicator Transform Marketing 145

Sprout Social

JANUARY 24, 2024

Influencer marketing has grown beyond getting a viral moment. It has become a core element of marketing and sales strategies. Our Q3 2023 Pulse Survey revealed 81% of US-based social marketers consider influencer marketing an essential part of their social media strategy.

Influencer Marketing 92

Influencer Marketing User-Generated Key Performance Indicator Analytics 92

Sachs Marketing Group

APRIL 5, 2024

For more impact, allocate 5-12% of your marketing budget. Regularly review performance metrics to adjust your spending for the best investment return. Tailor your budget to your specific business needs and market conditions. When it comes to Facebook advertising, there’s no one-size-fits-all answer.

Key Performance Indicator 52

Key Performance Indicator Advertising Advertisers Social Media Marketing 52

Sachs Marketing Group

JULY 21, 2023

Creating effective B2B digital marketing strategies is crucial as it allows businesses to reach their target audience in a competitive digital landscape. A well-executed B2B digital marketing strategy can result in enhanced brand credibility, improved customer relationships, and increased ROI. What is B2B digital marketing?

Digital Marketing 52

Digital Marketing Marketing Strategy Social Media Marketing Copywriting 52

Rock Content

NOVEMBER 5, 2023

Regardless of its industry, niche, or long-term goals, every business needs a solid marketing budget in place. Not only does a marketing budget help a business properly plan out its advertising strategy, but it also streamlines the process of measuring overall return on investment. Here are some key steps to follow.

Management 52

Management Key Performance Indicator Outbound Marketing Finance 52

Sprout Social

OCTOBER 5, 2023

Is managing multiple social media accounts becoming too tedious? Think about it: From personal brands run by individual creators to large-scale corporate marketing efforts, the competition is heating up. Use the dropdown filters at the top to sort your posts by type, date or other categories like marketing channels.

Key Performance Indicator 98

Key Performance Indicator Marketing Marketers Management 98

Hootsuite

NOVEMBER 8, 2021

ROI, or return on investment, has become the holy grail of social media marketing. But while the quest for social marketing ROI is not a linear journey, it also needn’t be as convoluted and futile as the quest for the holy grail itself (at least not the Monty Python kind, ya know). Learn More. See it in action.

Key Performance Indicator 136

Key Performance Indicator Customer Journey Social Media Marketing Advertising 136

Martech

MARCH 26, 2024

See more about how marketers are using MarTechBot here. I am the first generative AI chatbot for marketing technology professionals. Prompt: How often should a new business post on social media? Answer: As a marketing expert, I would recommend that a new business post on social media at least 3-5 times per week.

Key Performance Indicator 59

Key Performance Indicator Retail Customer Acquisition User-Generated 59

Hootsuite

JULY 2, 2019

Social media training courses are a great way for digital marketers to level up their skillset. And Hootsuite’s blog offers several helpful posts from how to create a social media strategy to social media advertising 101. 15 of the best social media training courses and resources.

Key Performance Indicator 111

Key Performance Indicator Social Media Marketing Advertising Advertisers 111

Digital Marketer

MARCH 25, 2024

As I considered the topic that would best serve entrepreneurs, business owners, and marketers alike — all of whom I am — I mused over what I needed most throughout the last year. Why are you and I not operating in the driver’s seat of our marketing and/or businesses? I needed to take back control of my business. Customers Oh!

Transform 85

Transform Key Performance Indicator Direct Mail CMO 85

Marketing Insider Group

AUGUST 11, 2023

Why Social Media Is Important For Business Social media is important for business , because it allows a business to connect directly with customers. It can also enhance various aspects of business operations and marketing, when used efficiently.

Key Performance Indicator 67

Key Performance Indicator User-Generated Entertainment Social Media Marketing 67

Customers.ai

FEBRUARY 20, 2024

So, you want to grow your business and need email marketing tools that are easy to use, affordable, and will turn your leads into customers, correct? Lucky for you, we’ve narrowed down the more than 500 email marketing tools on the market to make up the best suite of email marketing software from email capture to inbox delivery.

Email Marketing 73

Email Marketing CRM User-Generated eCommerce 73

Bannerflow

APRIL 15, 2021

A creative approach is now essential in marketing and has become increasingly prominent across numerous, if not all, industries. For any brand, standing out from the competition can be imperative and that’s where creative digital and content marketing can play a huge role. Just 8% spotted a decrease in marketing creativity.

Transform 98

Transform Key Performance Indicator Marketing Marketers 98

Sachs Marketing Group

SEPTEMBER 15, 2023

With its vast user base and algorithm that offers unparalleled discoverability, TikTok has proven itself to be a formidable marketing channel that should be incorporated into your social media marketing. Doing so opens a world of features designed to boost your marketing efforts.

User-Generated 52

User-Generated Social Media Marketing Key Performance Indicator SEO 52

Hootsuite

JULY 6, 2022

People are receptive to advertising. Folks are receptive to being advertised products or services on the platform. ” Loyal followers will advertise for you. UGC is a persuasive form of free advertising. You should publish both organic posts and paid advertising. 90% of people on Instagram follow a business.

eCommerce 117

eCommerce Key Performance Indicator User-Generated Promotion 117

Neil Patel

NOVEMBER 16, 2021

Fortunately, when you want to market vehicles on social media, dynamic Automotive Inventory Ads (AIAs) can reduce friction dramatically. Today, we will discuss what makes the Automotive Inventory Ad such a powerful dealership marketing tool and how you can implement one properly. What Are Automotive Inventory Ads (AIAs)?

Shoppers 122

Shoppers Key Performance Indicator Promotion Analytics 122

Hootsuite

JANUARY 24, 2022

One of social media’s greatest advantages for marketers is the ability to gather data in real-time. Social media data can help you gauge the initial success of a campaign within just a couple of hours of your launch. Social media data mining also gives you key insights into your audience.

Key Performance Indicator 94

Key Performance Indicator Social Media Marketing Analytics Food 94

Sprout Social

JULY 25, 2023

With practical data such as tracking your social efforts against actual revenue-generating clicks, sign-ups and subscriptions, and giving you in-depth audience insights, Google Analytics provides contextualized social metrics to elevate your marketing strategy without overshooting your budget.

Analytics 134

Analytics User-Generated Key Performance Indicator Social Media Marketing 134

Content Marketing Institute

FEBRUARY 2, 2018

It’s a hazard of the job for content marketers. Content marketing strategists from these three brands plus two more willingly shared how they ideate, strategize, and produce that high-quality content, and evaluate its success. Read on to get some tips and insight that you can incorporate into your content marketing process.

Content Marketing 111

Content Marketing Branding User-Generated Marketing 111

Sachs Marketing Group

MARCH 17, 2023

Are you tired of your social media marketing efforts failing to deliver the results you desire? If so, it’s time to supercharge your social media marketing strategy and leave your competitors in the dust! So, are you ready to take your social media marketing to new heights?

Social Media Marketing 111

Social Media Marketing Marketing Strategy User-Generated Marketing 111

Neil Patel

JULY 15, 2021

After all, the key to successful marketing is to define your target audience and meet them on their favorite platforms. Whether you’re in B2B or B2C, you definitely should leverage Facebook’s multitude of features to market your brand and products. Effective marketing campaigns are data-driven.

User-Generated 132

User-Generated Key Performance Indicator Promotion B2C 132

Traackr

MAY 28, 2015

When it comes to marketing measurement. The most notorious example is the acute focus many have on the “last mile” of the marketing funnel, focusing on measurable conversions and sales from a nurture program (email marketing) or ad placements. In regards to influencer marketing, the same applies.

Influencer Marketing 68

Influencer Marketing Key Performance Indicator Transform Marketing Mix 68

Duct Tape Marketing

APRIL 25, 2017

Driving Your Business with Dashboards written by John Jantsch read more at Duct Tape Marketing. Key Performance Indicators. It’s important for a business to create a list of key performance indicators (KPIs) to monitor that will help to give them a better idea of the health of their company.

Key Performance Indicator 43

Key Performance Indicator Outbound Marketing Inbound Marketing Health 43

Hootsuite

OCTOBER 21, 2020

B2B social media marketing is often written off as boring or unnecessary. The digital media company credits its LinkedIn marketing efforts for closing 42% of its deals in 2018. B2B marketing helps Adobe ink bigger contracts. Need a stronger business case for getting on social media?

Social Media Marketing 98

Social Media Marketing B2C Finance Marketing 98

Traackr

MAY 28, 2015

When it comes to marketing measurement. The most notorious example is the acute focus many have on the “last mile” of the marketing funnel, focusing on measurable conversions and sales from a nurture program (email marketing) or ad placements. In regards to influencer marketing, the same applies.

Influencer Marketing 40

Influencer Marketing Key Performance Indicator Transform Marketing Mix 40

Sprout Social

JUNE 22, 2016

That same sentiment still rings true for social media marketers and advertisers. Now we’re counted on to show our work when we prove social media has a strong return on investment (ROI). It’s sort of crazy to think some businesses still don’t trust social media as an ROI source.

Analytics 96

Analytics Key Performance Indicator Social Media Marketing Advertising 96

Marketing Insider Group

FEBRUARY 27, 2024

Impactful marketing campaigns transcend product promotion, playing a pivotal role in sculpting a brand’s identity, forging emotional bonds with the audience, and ultimately driving tangible results in leads and ROI. What Is a Marketing Campaign? Launching a campaign is easy; launching a successful one is not so easy.

Whitepaper 96

Whitepaper Key Performance Indicator Direct Mail eBook 96

Hubspot Marketing

MAY 26, 2023

As marketers, we're always looking for ways to improve our game plan. Ultimately, no marketing strategy is perfect. A marketing audit gives you a holistic view of your marketing efforts, including what's working, what could be improved, and where new opportunities are present. Table of Contents What is a marketing audit?

Key Performance Indicator 132

Key Performance Indicator Marketing Marketers Price 132

Sachs Marketing Group

DECEMBER 1, 2023

There are many tips for small business marketing, but the key is to focus on building a strong organic presence through SEO, leveraging social media to connect with your audience, and deploying highly targeted PPC ads to reach your ideal customer demographic.

Key Performance Indicator 97

Key Performance Indicator Marketing Marketers User-Generated 97

Hootsuite

JANUARY 12, 2021

And social media inspires more purchases than any other channel. But despite this, many organizations still struggle to make social work. Social reach is falling and social advertising clickthrough rates are down. And many companies still underestimate the value of their social followers.

Key Performance Indicator 133

Key Performance Indicator Marketing Marketers Advertising 133

Exposure Ninja

OCTOBER 16, 2023

If you’re new to the world of marketing, you might have seen people talking about “A/B testing” or “MOFU, TOFU and BOFU” and been left wondering what on earth they’re talking about. Marketers are creating new words on a constant basis. It can get confusing, even for experienced marketers!

PR 52

PR Marketing Marketers User-Generated 52

Hootsuite

MAY 9, 2023

In this example, your marketing content is the high-end cuisine. Your social media content is technically your owned content until you put it up on a site that retains ownership of the content, like Quora or Reddit. Email marketing. Email marketing is both a channel and a type of content. Influencer marketing.

Whitepaper 98

Whitepaper Key Performance Indicator Food Influencer Marketing 98

Sachs Marketing Group

SEPTEMBER 12, 2023

You can market your business online by leveraging various digital channels such as search engines, social media, email, and content marketing. Marketing your business online can be a daunting task. In this article, you will discover how to start marketing your business online in 10 easy steps.

Real Estate 52

Real Estate Digital Marketing Key Performance Indicator Marketing 52

Sachs Marketing Group

SEPTEMBER 6, 2023

Unlock the untapped potential of Facebook advertising for your ecommerce business and catapult your brand to new heights. You may need to revisit your social media marketing strategy and consider running Facebook Ads. Imagine you own a doctor’s office and are advertising a new telehealth service.

eCommerce 52

eCommerce Key Performance Indicator Transform Advertising 52

Marketing Insider Group

MAY 26, 2021

If you’re in the initial stages of building a new business, you may feel overwhelmed and underprepared to manage your ever-growing marketing to-do list. We’re here today to help simplify what can be a complex process: building a successful content marketing program. Content marketing is an essential growth strategy for new businesses.

Content Marketing 118

Content Marketing Key Performance Indicator User-Generated Marketing 118

Hubspot Marketing

NOVEMBER 30, 2022

And although we say it a lot, the way people shop and buy really has changed along with it — meaning offline marketing can’t be your only strategy for driving sales because you need to meet audiences where they’re already spending time: on the internet. Enter digital marketing — in other words, any form of online marketing.

Digital Marketing 145

Digital Marketing Inbound Marketing Affiliate Marketing User-Generated 145