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19 Key Market Research Statistics

Backlinko

Market research is a growing multi-billion-dollar industry. Brands leverage market research insights to introduce customer-focused offerings and improve their experiences. Online/mobile quantitative research services accounted for 35% of worldwide revenues of market research companies.

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How to Create AI Marketing Personas with 8 Powerful Prompts

Orbit Media Studios

Andy’s prompt: Build a persona for a Marketing Director of a $10M non-profit in the midwest US with a mission to provide better access to healthcare resources in under-served communities. The goals of this person are to create more effective fundraising campaigns through digital marketing and also to promote their events.

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Small Business Marketing: 6 Proven Strategies for More Reach

Backlinko

Here’s how: Do Market Research Market research helps you understand your target customers on a deeper level. And inform your marketing strategies and product offerings. Google Analytics also helps with market research. While remaining profitable. Including demographic information.

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Marketing Metrics Demystified: How to Track Your Marketing Without Going Crazy

DIY Marketers

Every business needs money to survive, and marketing activities like lead generation, customer acquisition, and customer retention are what’s going to make your business profitable. Marketing metrics are your own personal data that are part of your market research. I call this the pay to play strategy.

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Level up your video game ad strategy: A guide to measuring success

Search Engine Land

As we have discussed, one way they achieve this is through advertising. This is the fifth article in our series on why video game advertising is a huge opportunity for brands in 2023. They can be skippable or non-skippable and are typically 15-30 seconds long. However, measuring the success of video game ads can be a challenge.

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Why you don’t need a CMO… yet

Martech

Regardless if they focus on products or services, they: Take specific actions to drive growth. Let’s take a closer look at each of the main chief marketing officer responsibilities. CMOs are responsible for creating and managing a profitable growth strategy. Overseeing market research. Are an innovation catalyst.

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How brand marketing helps improve E-A-T signals: An introduction

Search Engine Land

If you came to SEO from a non-marketing or technical background, it can be beneficial to have a broader understanding of brand marketing. This helps you better ally with your marketing communications colleagues to contribute to improving your website E-A-T. . Implement meaningful improvements for the business.