Hubspot Marketing

JANUARY 20, 2023

Whether you have use-it-or-lose-it funds left over from the last quarter or are putting together a marketing budget for the first time, it's valuable to know which strategies will offer the highest ROI. These 24 ideas cover content, advertising, social media, SEO, and lots more. Experiment with social media advertising.

eBook 138

eBook CRM User-Generated Marketing 138

Hubspot Marketing

JANUARY 7, 2024

Search Engine Optimization (SEO) / Search Engine Marketing (SEM) Search engine optimization refers to organically optimizing web content. Search engine marketing is paying for advertising space on said search engines. Content marketing refers to marketing via long-form content, websites, blogs, and even audio and video content.

Copywriting 103

Copywriting CMO PR Social Media Marketing 103

Hubspot Marketing

MAY 14, 2019

Acquisition Marketing. Acquisition marketing is attracting new visitors and leads to your website through search engine optimization, freemium products, education hubs, paid advertising, copywriting, conversion rate optimization, lead generation campaigns, and lead optimization. Affiliate Marketing. Neuromarketing.

Stealth Marketing 144

Stealth Marketing Neuromarketing Outbound Marketing Inbound Marketing 144

Exposure Ninja

OCTOBER 16, 2023

Influencer Marketing Influencer marketing is a marketing strategy that uses famous figures to promote a product. Pay-Per-Click Advertising (PPC) Pay-Per-Click Advertising (PPC) describes adverts that are run online. This guide is part of Exposure Ninja’s marketing knowledge base.

PR 52

PR Marketing Marketers User-Generated 52

Hubspot Marketing

DECEMBER 11, 2019

I'm not the only marketer, or millennial, who's noticed the two generations' vast differences. In fact, a number of market research studies, including this recent report , have identified dozens of key differences between the two generations. This generation has actively rejected traditional advertising tactics.

Gen Z 145

Gen Z Millennials Finance Education 145

Welcome Software

MAY 3, 2022

It might be geared towards increasing brand awareness, driving sales for a new product, or perhaps repositioning a brand in the consumers' minds. Each marketing campaign is structured around a unique theme and relies on various channels—be it social media, email, traditional advertising, or any combination of today’s many digital channels.

Key Performance Indicator 40

Key Performance Indicator Gen Z Marketing Marketers 40

The Marketing Journal

SEPTEMBER 14, 2021

A little more than 30 km northwest of Palermo, Aeroporto Falcone Borsellino serves the western part of Sicily, under the administration of GESAP S.p.a., an airport management company. Until the onset of the COVID crisis, the airport was seeing unrivaled growth, led by tourism and the attraction of the cultural heritage of Palermo.

Marketing 52

Marketing Marketers Management Market Research 52

The Marketing Journal

SEPTEMBER 6, 2021

A meaningful percentage of marketers, entrepreneurs, and executives are in what we like to call “The Brand Cult.” Have you ever met someone who’s been drafted into a cult? Did you know it’s possible to be in a cult and not know it? They’ve been taught the best (aka: “the most well known”) brand wins. […].

Branding 52

Branding Marketing Marketers Market Research 52

Martech

MARCH 15, 2022

In marketing terms, your “antithesis” is your customer’s pain point. This is the core of your entire product-market fit, viewed at a subatomic level. No one wants to see marketing and advertising all about your “features,” I promise you. Target market research. It’s that simple and complex.

Branding 140

Branding Transform Customer Acquisition Customer 140

The Marketing Journal

JULY 31, 2021

Marketing, a subject that I dearly love, needs to be reformulated in terms of its purpose and constraints. Otherwise, marketing will continue to work at cross-purposes with the growing societal need for achieving sustainability. Marketing’s normal purpose is to help companies increase their sales.

Marketing 40

Marketing Marketers Customer Millennials 40

Search Engine Land

JULY 28, 2023

This enables marketers to create training, how-to, and product marketing videos for global audiences. Watch “Discover Synthesia in 4 minutes | Product Tour” for an overview. AI has the potential to change market research forever. The biggest disruption won’t be creative. And for the better,” they said.

User-Generated 98

User-Generated Transform Food Price 98