Customers.ai

JANUARY 3, 2024

If you are in the marketing or sales space, you’ve heard the term ABM (Account-Based Marketing). ABM has been the hot buzzword over the past 5 years, with everyone from CEOs to sales teams to digital marketers hopping on the ABM bandwagon. Marketers and sales teams need more than just company names or job titles.

CRM 107

CRM Direct Mail Customer Journey Marketing 107

Marketing Insider Group

JANUARY 21, 2020

The traditional, tried-and-true marketing methods of getting people to know about your brand and buy your products are no longer as effective as they once were. Successful marketing strategies in 2020 and beyond will focus on creating great customer experiences and building relationships with your audience. Identify Your Target Market.

Marketing Strategy 120

Marketing Strategy Customer Market Segmentation Marketing 120

Businesses Grow

FEBRUARY 6, 2023

Like me, you’re probably ChatGPT-weary right now, but many of the articles I’ve seen for marketers are either too basic, too technical (I’m not doing any coding!), or too focused on content marketing (duh). When I presented the summary to the customer, she said it was right on target. Let’s find out.

Customer Acquisition 145

Customer Acquisition User-Generated Marketing Marketers 145

Marketing Insider Group

SEPTEMBER 2, 2020

With new trends, customer behaviors, and technologies transforming the industry at top speed, there has never been a better time to be in marketing. Just think about where marketing sat five years ago. It was mainly responsible for product launch campaigns and advertising initiatives. That was marketing’s main function.

CMO 128

CMO Finance Key Performance Indicator Transform 128

Sprout Social

MARCH 7, 2024

Your company is launching a new product, eyeing a new market segment or contemplating a strategic pivot—as a seasoned marketer, your first move would be to conduct a competitive analysis. This exercise is elementary to uncover critical insights about the new market and gain visibility into the competitive landscape.

Price 88

Price Market Segmentation SEO Market Research 88

CXL

JUNE 2, 2022

A precise understanding of account-based marketing fuels the success of brands like DocuSign, Dialpad, and LiveRamp. These businesses have driven millions in ARR by diverting the focus from spray-and-pray marketing methods to targeting (and landing) bigger, better-fit accounts.

eBook 83

eBook Marketing Marketers Inbound Marketing 83

Neil Patel

FEBRUARY 23, 2023

After all, LinkedIn has become a brilliant social media marketing tool where 66.8 Facebook, Twitter, Instagram, and other social media sites all have their place in advertising. However, smart marketers know that LinkedIn is the place to go for B2B networking. Then segment your audience.

Customer Journey 104

Customer Journey Advertising Advertisers User-Generated 104

Use Insider

OCTOBER 7, 2023

It’s particularly useful for marketing teams that use many different systems and channels to talk to customers. CDPs help marketers: Find all touchpoints and interactions customers have with a product or service. How do marketing CDPs differ from traditional CDPs ? Resolve omnichannel customer identities. Analytics platforms.

Customer Journey 52

Customer Journey Customer Acquisition User-Generated Marketing 52

CXL

FEBRUARY 3, 2022

Not revisiting your marketing objectives in the growth phase of your product lifecycle is the death knell of many startups. In this article, you’ll learn how to develop a marketing strategy for the growth stage. Increased demand brings challengers looking to benefit from the developing market. Image source.

Product 85

Product Product Life Cycle Marketing Marketers 85

Duct Tape Marketing

JUNE 22, 2021

How to Use Social Media Strategically in 2021 written by John Jantsch read more at Duct Tape Marketing. People still see social media as this disconnected piece of marketing that you have to go figure out and play in. Just like every other facet of marketing — social media needs a strategy too. How do I make it pay? Can I sell?

User-Generated 95

User-Generated Promotion Market Segmentation Place 95

Duct Tape Marketing

JANUARY 14, 2016

5 Winning Strategies for Millennial Marketing written by Guest Post read more at Duct Tape Marketing. It’s no secret that millennials — young adults between 18-34 — are a hugely sought-after market segment. They seek out the information they need, and there is great marketing opportunity here.

Millennials 48

Millennials Entertainment User-Generated Marketing 48

Neil Patel

OCTOBER 30, 2020

As marketers, we use storytelling to help make our ideas stick. Competition in native advertising and social media marketing is fierce. This is the essence of successful media marketing. In short, it’s an amazing secret weapon when it comes to your marketing strategy. Why does it work?

Communications 145

Communications User-Generated Social Media Marketing Product 145

Martech

AUGUST 29, 2022

Data is the lifeblood of digital marketing. Accessing and managing high-quality data is the biggest challenge facing marketing organizations today. Marketing is no longer about publishing generic advertisements in newspapers, hoping the right people will see them. We’ll cover: What is data in marketing?

Customer Acquisition 113

Customer Acquisition CRM Analytics Marketing 113