Tiecas

SEPTEMBER 5, 2023

I’m sure you’ve heard marketing consultants like me talk about the importance of creating a marketing strategy and then following a plan for success. But what exactly is the difference between an industrial marketing strategy and a plan? It provides a roadmap that guides all marketing activities and ensures a focused approach.

Marketing Strategy 52

Marketing Strategy Manufacturing Key Performance Indicator Marketing 52

Hubspot Marketing

OCTOBER 29, 2020

I once heard a new business owner define their target market as … wait for it … “everyone”. While it’s nice to believe that everyone would be interested in purchasing your product or service, it’s not wise to define your target market as such. Would it yield enough profits if the segment were to convert?

Food 136

Food Non-Profit Marketing Marketers 136

Martech

JANUARY 26, 2024

ICP is more of a big-picture strategic direction or target market and high-potential accounts, while buyer persona is more of the people behind it and closing deals with specific individuals. Sectors like software development and IT services, fintech, ads and marketing, hardware manufacturing, construction and health care.

Customer 111

Customer Manufacturing Market Segmentation User-Generated 111

Marketing Insider Group

APRIL 15, 2024

They could be seasoned marketers, tech gurus, finance wizards, or manufacturing mavens who share their knowledge through: Blogs Videos Podcasts Social media So, when we talk about B2B creators, we’re talking about influential figures who are shaping the future of how businesses learn, connect, and make decisions. Image Source: Inc.

Transform 92

Transform Market Segmentation Manufacturing Thought Leadership 92

Customers.ai

JANUARY 3, 2024

If you are in the marketing or sales space, you’ve heard the term ABM (Account-Based Marketing). ABM has been the hot buzzword over the past 5 years, with everyone from CEOs to sales teams to digital marketers hopping on the ABM bandwagon. Marketers and sales teams need more than just company names or job titles.

CRM 107

CRM Direct Mail Customer Journey Marketing 107

Rock Content

SEPTEMBER 20, 2023

Explore the Go-to-Market strategy concept. What Is a Go-to-Market (GTM) Strategy? A Go-to-Market (GTM) strategy is a strategic plan developed to position your new service or product for launch. Within this plan, you’ll identify your target audience and coordinate messaging to reach them effectively.

Marketing Strategy 52

Marketing Strategy Key Performance Indicator Customer loyalty Marketing 52

Marketing Insider Group

MARCH 29, 2021

You’ve decided to open up new markets for your products, but you have a major challenge: how to build brand awareness among your new target customers. When you leverage content marketing to expand your business into new territory, you’ll be a step ahead of your competitors. Create content targeted to your new market segments.

New Markets 145

New Markets Content Marketing Transform Whitepaper 145

Marketing Insider Group

JANUARY 21, 2020

The traditional, tried-and-true marketing methods of getting people to know about your brand and buy your products are no longer as effective as they once were. Successful marketing strategies in 2020 and beyond will focus on creating great customer experiences and building relationships with your audience. Identify Your Target Market.

Marketing Strategy 127

Marketing Strategy Customer Market Segmentation Marketing 127

OnPassive Marketing

SEPTEMBER 17, 2022

Product marketing management is one of the most exciting and challenging industries today, but it’s also one of the least understood. This blog article breaks down how product marketing managers can help users find and purchase products they need while keeping the company’s overall business goals in mind.

Product Marketing 64

Product Marketing Management Product Marketing 64

Customers.ai

NOVEMBER 21, 2023

In the fast-paced realm of marketing, where every click holds the potential for a sale, sophisticated retailers face a formidable challenge— converting anonymous website visitors into loyal customers. In an era where data is king, this substantial segment represents a goldmine of untapped potential. Evolve or die, right?

Transform 117

Transform Customer Journey Marketing Marketers 117

InTouch Marketing

JANUARY 31, 2024

Uncertain about the differences among all the marketing services you hear about? However, failure to understand the different types of marketing is costly. The type of marketing strategy you use for your business depends on a lot of factors, from your target audience to industry dynamics and your individual goals.

Affiliate Marketing 86

Affiliate Marketing Inbound Marketing Direct Mail Traditional Marketing 86

Exposure Ninja

AUGUST 9, 2023

A go-to-market strategy (GTM strategy) is a detailed plan that outlines how a company or organisation will introduce and promote its products or services to the target market and customers. It’s a strategic approach that covers all aspects of bringing a product or service from development to market launch and beyond.

Marketing Strategy 98

Marketing Strategy Marketing Marketers Communications 98

Marketing Insider Group

MARCH 31, 2021

Learning how to tailor your marketing content to a local audience, therefore, is critical to content marketing success. Learn how to master customizing content to each locality, and you’ll have a formula for content marketing success no matter what markets you move into. Plug into your community both online and off.

Marketing 130

Marketing Marketers Communications Promotion 130

Businesses Grow

FEBRUARY 6, 2023

Like me, you’re probably ChatGPT-weary right now, but many of the articles I’ve seen for marketers are either too basic, too technical (I’m not doing any coding!), or too focused on content marketing (duh). When I presented the summary to the customer, she said it was right on target. Let’s find out.

Customer Acquisition 145

Customer Acquisition User-Generated Marketing Marketers 145

Marketing Insider Group

SEPTEMBER 2, 2020

With new trends, customer behaviors, and technologies transforming the industry at top speed, there has never been a better time to be in marketing. Just think about where marketing sat five years ago. That was marketing’s main function. Fast forward to 2020 — 83% of CEOs now claim that marketing is a major growth driver.

CMO 134

CMO Finance Key Performance Indicator Transform 134

Marketing Insider Group

MAY 10, 2021

Every year, I have tons of prospects who ask me, “Is content marketing right for my industry?”. Either they think they don’t need content marketing because everyone knows they’re there – or they don’t quite know how to explain what they do and why people need their product. And sadly, they’re wrong on both counts. The Local Mainstay.

Content Marketing 128

Content Marketing Real Estate Marketing Marketers 128

Sprout Social

MARCH 7, 2024

Your company is launching a new product, eyeing a new market segment or contemplating a strategic pivot—as a seasoned marketer, your first move would be to conduct a competitive analysis. This exercise is elementary to uncover critical insights about the new market and gain visibility into the competitive landscape.

Price 91

Price Market Segmentation SEO Market Research 91

Rock Content

DECEMBER 13, 2023

Demystifying B2B Advertising and Understanding the Landscape The golden rule of marketing, “Know your audience,” is fundamental in the B2B landscape. It is a broad market, and understanding what drives your target customer is how you break it down. B2B companies often work with segmented targets.

Advertising 52

Advertising Advertisers B2C Target Market 52

Use Insider

FEBRUARY 9, 2024

What is enterprise marketing? Enterprise marketing is a strategic approach — consisting of diverse, multifaceted, and multichannel strategies — used by large-scale organizations to drive revenue in different markets by expanding their customer base and retaining existing users.

Marketing Strategy 52

Marketing Strategy User-Generated Customer Journey Marketing 52

Customers.ai

NOVEMBER 21, 2023

In the fast-paced realm of marketing, where every click holds the potential for a sale, sophisticated marketers face a formidable challenge— converting anonymous website visitors into loyal customers. In an era where data is king, this substantial segment represents a goldmine of untapped potential. Evolve or die, right?

Transform 52

Transform Customer Journey Marketing Marketers 52

Use Insider

OCTOBER 7, 2023

It’s particularly useful for marketing teams that use many different systems and channels to talk to customers. CDPs help marketers: Find all touchpoints and interactions customers have with a product or service. How do marketing CDPs differ from traditional CDPs ? Resolve omnichannel customer identities. Analytics platforms.

Customer Journey 52

Customer Journey Customer Acquisition User-Generated Marketing 52

Sprout Social

NOVEMBER 12, 2023

Marketers are learning more about their target audiences and some of the most valuable information is what other brands they have their eyes on. Brand collaborations, especially co-marketing , are a win-win for your brand reputation. Influencer marketing campaigns are common brand collaborations. For example, e.l.f.

Branding 109

Branding Fashion Gen Z Entertainment 109

Digital Marketer

MAY 18, 2022

We’ll cover where it’s safe to cut corners, where it isn’t, and how to market your new business without a massive budget. Step 3: Identify Your Target Market. That’s because they’ll involve marketing your business to potential new customers to keep your bottom line healthy. Image Source.

Target Market 81

Target Market Shipping eCommerce Customer 81

Sprout Social

APRIL 19, 2022

Marketers are learning more about their target audiences and some of the most valuable information is what other brands they have their eyes on. Brand collaborations and cobranding are a win-win–plus, these campaigns can cost 25x less than other forms of digital marketing. had common market segments they tackled together.

Branding 86

Branding Shipping Affiliate Marketing Fashion 86

Rock Content

APRIL 18, 2023

With billions of active users on the internet, this online global market is a vast sea of opportunities for any brand. Or, what benefits do you stand to enjoy when you create localized content that resonates with the global market, irrespective of any existing cultural or functional barriers?

Non-Profit 52

Non-Profit Market Segmentation Global Marketing User-Generated 52

CXL

JUNE 2, 2022

A precise understanding of account-based marketing fuels the success of brands like DocuSign, Dialpad, and LiveRamp. These businesses have driven millions in ARR by diverting the focus from spray-and-pray marketing methods to targeting (and landing) bigger, better-fit accounts.

eBook 83

eBook Marketing Marketers Inbound Marketing 83

CXL

FEBRUARY 3, 2022

Not revisiting your marketing objectives in the growth phase of your product lifecycle is the death knell of many startups. In this article, you’ll learn how to develop a marketing strategy for the growth stage. Increased demand brings challengers looking to benefit from the developing market. Image source.

Product 85

Product Product Life Cycle Marketing Marketers 85

Hubspot Marketing

OCTOBER 6, 2022

Organizational structures can use functions, markets, products, geographies, or processes as their guide, and cater to businesses of specific sizes and industries. each division within a divisional structure can have its own marketing team, its own sales team, and so on). span of control (wide or narrow?), just to name a few.

Communications 145

Communications Customer Acquisition Management Market Segmentation 145

Hootsuite

JULY 21, 2022

If you’re drawing blanks, it’s time to recap a few marketing ROI formulas. Knowing some basic ROI formulas will help you better recognize the impact of your marketing campaigns and how to improve them. Use these four formula for ROI to analyze and prove the impact of your social media and digital marketing channels.

Promotion 113

Promotion Finance Analytics User-Generated 113

DIY Marketers

JUNE 29, 2021

If you’re frustrated and aren’t sure where to turn with your marketing efforts, it’s time to stop and do a SWOT analysis. A SWOT analysis is a decision-making tool that you can use anytime; not just for business planning or marketing plan, but for any strategic plans that you want to do — anytime.

Market Segmentation 73

Market Segmentation Finance Price Target Market 73

Search Engine Land

FEBRUARY 2, 2023

Unlike a keyword-research-driven SEO effort, Product-Led SEO strategy needs to have a product-market fit.” Get the daily newsletter search marketers rely on. ” This largely means empathy for customers who bring profit to the business. For SEO, it’s web crawlers like Googlebot and humans. SUBSCRIBE See terms.

Product 94

Product SEO Customer Acquisition eCommerce 94

Duct Tape Marketing

JUNE 22, 2021

How to Use Social Media Strategically in 2021 written by John Jantsch read more at Duct Tape Marketing. People still see social media as this disconnected piece of marketing that you have to go figure out and play in. Just like every other facet of marketing — social media needs a strategy too. How do I make it pay? Can I sell?

User-Generated 95

User-Generated Promotion Market Segmentation Place 95

Duct Tape Marketing

JANUARY 14, 2016

5 Winning Strategies for Millennial Marketing written by Guest Post read more at Duct Tape Marketing. It’s no secret that millennials — young adults between 18-34 — are a hugely sought-after market segment. They seek out the information they need, and there is great marketing opportunity here.

Millennials 48

Millennials Entertainment User-Generated Marketing 48

Bannerflow

DECEMBER 14, 2022

Without current data, you’re left to make assumptions about your customers using outdated market research. Audience targeting is the process of breaking your audience into smaller groups based on their interests or demographics. This valuable in-market segment has already visited your site and is ripe for retargeting.

Advertising 52

Advertising Advertisers Customer Journey Education 52

Adobe Experience Cloud Blog

AUGUST 3, 2011

by Fergus Gloster Companies engaging in B2B marketing and sales are starting to recognize that the way people buy has changed dramatically over the years, with the continued development of Internet search and the emergence of B2B social media. Marketing specialists. Sales development representatives (inbound and outbound).

Market Segmentation 109

Market Segmentation Management Target Market Product 109

Duct Tape Marketing

JANUARY 19, 2022

The Content Strategy That Works written by Kyndall Ramirez read more at Duct Tape Marketing. Marketing Podcast with John Jantsch. In this episode of the Duct Tape Marketing Podcast , I’m doing a solo show where I’m going to introduce one of my favorite strategy topics around content. 3:25] What hub pages are. [5:15]

eCommerce 98

eCommerce Retail eBook Management 98

Unbounce

OCTOBER 20, 2023

He’s obsessed with identifying and reversing bad marketing practices, and his disdain for marketers who send campaign traffic to their homepage is legendary, resulting in landing page rants that can peel paint off an unpainted wall. The tips are broken up into 14 chapters, starting with: What is landing page optimization (LPO)?

Whitepaper 105

Whitepaper eBook Promotion Communications 105