SocialPilot

JANUARY 15, 2024

With 93% of marketers using video marketing in their overall marketing strategy, the share of video in the marketing pie has increased manifold over the past few years. Common Video Marketing Statistics 1. According to Statista, the amount spent on video marketing will reach $92.253 billion in 2024.

Video Marketing 82

Video Marketing Gen Z Marketing Marketers 82

SmartBrief - Marketing

DECEMBER 4, 2023

Although you might think adding influencers to your experiential marketing plan is as simple as sending an invite, that is rarely the case. Indeed, many experiential marketers will find they need to devote an entire budget to preparing their experiential marketing for influencers.

Gen Z 69

Gen Z Millennials Marketing Marketers 69

TechWyse

MARCH 28, 2023

Lastly, 81% of millennial women say that “social media” is the best way to communicate with brands. 6 PPC Strategies To Focus On Now Source: Shutterstock If you’re a casual Internet browser (like most of us) who often roams Google searching for answers, chances are you came across PPC advertising. How does this work?

Gen Z 52

Gen Z Finance User-Generated Advertising 52

SmartBrief - Marketing

DECEMBER 4, 2023

Although you might think adding influencers to your experiential marketing plan is as simple as sending an invite, that is rarely the case. Indeed, many experiential marketers will find they need to devote an entire budget to preparing their experiential marketing for influencers.

Gen Z 52

Gen Z Millennials Marketing Marketers 52

Econsultancy

DECEMBER 13, 2021

Of course, this has wide-ranging ramifications for marketing and advertising – as well as a number of other sectors like travel, entertainment and FMCG. Advertising. Amazon, Meta and Alphabet to account for half of ad market in 2025, thanks to acceleration from Covid-19. Customer experience. Workplace impact.

Advertising 52

Advertising Advertisers Retail Shoppers 52

Hootsuite

AUGUST 10, 2021

There’s no one-size-fits-all approach to making this strategy work, but with the right planning and research, just about every business can benefit. Bonus: Get the influencer marketing strategy template to easily plan your next campaign and choose the best social media influencer to work with. 93% of U.S.

Influencer Marketing 145

Influencer Marketing Marketing Marketers Affiliate Marketing 145

Econsultancy

DECEMBER 6, 2021

The report notes that if this trend continues, marketers will likely spend record amounts during the fourth quarter of this year, a three-month period which historically sees the highest investment in social advertising in the lead up to the holidays. Sixty percent of US B2B marketers now use Instagram, up from 30% in 2020.

Social Media Marketing 54

Social Media Marketing Millennials Gen Z Advertising 54

Neil Patel

OCTOBER 14, 2021

It’ll also help you tailor your marketing strategies to the unique features offered by the platform. Your marketing (or ad spend) budget should also be a major consideration when deciding which platform you’ll use for your Black Friday ad campaign. For instance, data shows Millennials spent the most money on Black Friday deals.

Shoppers 125

Shoppers Shipping Millennials Fashion 125

Hubspot Marketing

MARCH 11, 2019

But why is social media marketing so important? And how do you actually build a social media marketing strategy that’ll work for your specific type of business? In this guide, we’ll cover the answers to all of these questions — but first, let’s define social media marketing. Benefits of Social Media Marketing.

Social Media Marketing 98

Social Media Marketing Millennials Gen Z User-Generated 98

Power Digital Marketing

NOVEMBER 30, 2022

That makes an expertly honed retail marketing plan the golden ticket to rising above the noise: it’s how brands reach customers, make an impression and build an enduring relationship. . Even so, the marketing tactics that work for digital-only brands won’t necessarily propel retailers forward. 1 Try out SMS marketing.

Retail 52

Retail Gen Z Marketing Marketers 52

Marketing Insider Group

JUNE 14, 2021

Video can be entertaining and educational while helping you connect with your audience on a deeper level than other types of content marketing. To build a successful video marketing strategy, you need to set attainable goals, choose the proper channels and video types for your target audience, and optimize videos for search and social media.

Content Marketing 145

Content Marketing Gen Z Entertainment User-Generated 145

Power Digital Marketing

DECEMBER 10, 2022

It’s time to scroll through your ultimate guide to Instagram marketing. In this feed, we’ll bring to light the benefits of both organic and paid Instagram marketing, strategies on leveraging Instagram’s algorithm to grow your brand, and how to get started. Why choose Instagram marketing? Hitting 500,000 advertisers.

Affiliate Marketing 52

Affiliate Marketing Marketing Marketers User-Generated 52

Neil Patel

APRIL 20, 2021

These days, most of us are selling to a new generation of customers: the millennials. Millennials are a unique set of people born between 1982 and 2000 and making up 26% of the world’s population. Over 23% of millennials hold a bachelor’s degree or higher, making them the most educated generation in history.

Millennials 137

Millennials User-Generated Education Advertising 137

Marketing Insider Group

FEBRUARY 5, 2024

Our spotlight shines on the freshest data from the recent years, peppered with some evergreen insights, ensuring your marketing strategy remains both current and informed. So, let’s jump right in and explore these 300+ digital marketing stats to supercharge your marketing strategy.

Digital Marketing 87

Digital Marketing Marketing Strategy Shoppers User-Generated 87

Neil Patel

JULY 31, 2021

Make a Content Plan for Each Stage in the Funnel. Each part of the funnel (top, middle, bottom) requires its own marketing plan to keep prospects moving from one stage to the next. Marketing strategies at this stage could include free trials, actionable emails, and CTAs, or calls to action. Create Loyalty Programs.

User-Generated 145

User-Generated Analytics Product Millennials 145

Neil Patel

OCTOBER 8, 2020

Here are some typical marketing roles : Marketing Specialist Social Media Manager Search Engine Optimization Specialist Email Marketing Manager Web Content Writer Web Producer Product Manager Marketing Analyst Advertising Coordinator. Step 4: Identify Marketing Calendar Themes.

Transform 145

Transform Marketing Marketers Millennials 145

Marketing Insider Group

FEBRUARY 3, 2022

Let’s start with what a marketing strategy is not: hiring someone to manage your social media accounts and upload TikToks. A marketing strategy defines how a business grows through reaching, converting and retaining new customers. Aligns your team to the business goals marketing can solve (more revenue).

Marketing Strategy 119

Marketing Strategy Marketing Marketers PR 119

Rock Content

JANUARY 18, 2021

Without face-to-face activations and with limited possibilities for physical interactions, all businesses had to look at their Digital Marketing plans with a new perspective. It is even more important to focus on video marketing when a company is thinking about its future and getting Gen Z on board. Source: DigitalCommerce 360.

Market Trends 126

Market Trends Content Marketing Gen Z User-Generated 126

Marketing Insider Group

OCTOBER 25, 2021

Quick Takeaways: The marketing trends that will dominate in the next 12 months will include Customer Experience, Employee Engagement, and Content Visualization. The definition of what we consider as “marketing” is constantly changing and becoming broader. Traditional advertising is losing its effectiveness, so what’s the answer?

Market Trends 145

Market Trends Gen Z Millennials Transform 145

Marketing Insider Group

SEPTEMBER 14, 2020

Hopefully most of these marketing stats will help you to prove that your content marketing strategy , digital and advertising campaigns are on-trend, relevant, and effective. Here are 199 Digital Marketing Stats to drive your marketing strategy… Content Marketing Stats. PointVisible).

Digital Marketing 106

Digital Marketing Marketing Strategy B2C Marketing 106

Hubspot Marketing

JANUARY 13, 2017

And if you’re a marketer, you may also be fine-tuning your strategic plan for success in 2017. But before you finalize your social media strategy for the year, it’s important to look at what’s ahead to ensure that you're allocating your time and efforts appropriately. 7) Mobile advertising will grow more competitive.

Millennials 145

Millennials eCommerce Shoppers Advertising 145

Marketing Insider Group

MARCH 28, 2024

If you’re a fan of marketing blogs, it’s likely that you’ve come across the term “ growth hacking ” – the idea that centering your marketing strategy around growth is the most direct route to success. By focusing on growth, the development of testing, campaigns and marketing material holds more value.

eCommerce 83

eCommerce Shoppers User-Generated Promotion 83

Neil Patel

OCTOBER 12, 2020

With the right digital assistant in your back pocket, you’ll have a secret marketing weapon tailored to your brand’s needs. You’re going to make better marketing decisions for your audience in seconds. Remember when millennials disrupted the way we work with remote work and telecommuting?

Marketing 136

Marketing Marketers User-Generated SEO 136

Hootsuite

MAY 27, 2020

In this post, we’ll walk you through an eight-step plan to create a winning social media marketing strategy of your own. Bonus: Get a free social media strategy template to quickly and easily plan your own strategy. Also use it to track results and present the plan to your boss, teammates, and clients.

Millennials 145

Millennials Social Media Marketing Analytics Promotion 145

Marketing Insider Group

NOVEMBER 25, 2019

The marketing trends that will dominate in the next 12 months will include Customer Experience , Employee engagement , and Content Visualization. The definition of what we consider as “marketing” is changing and becoming broader. In other words, you need to consider CX in every aspect of your marketing strategy.

Market Trends 145

Market Trends Transform Marketing Marketers 145

Marketing Insider Group

JULY 1, 2020

This is not true for most marketing programs. But it is what marketing was always meant to be: a conversation between your company and your target audience that attracts new customers. Once you get your content marketing strategy going, it’s that positive snowball effect in action. It’s not rented space. image source.

Marketing Strategy 145

Marketing Strategy Content Marketing Whitepaper Marketing 145

SocialPilot

JANUARY 16, 2024

With shifts towards short-form content and immersive shopping, keeping abreast of current trends is crucial for any successful marketing strategy. SOCIAL MEDIA ADVERTISING STATISTICS Leveraging social media advertising statistics is crucial for optimizing campaigns and maximizing reach across various platforms.

Gen Z 113

Gen Z User-Generated Millennials Advertising 113