Adobe Experience Cloud Blog

FEBRUARY 17, 2012

B2B magazine publisher Bob Felsenthal kicked off the event with some interesting stats from a recent survey; 76 percent of marketers plan to increase their online spending and how the top areas of spending are website development, email marketing, and social. The barriers between B2B and B2C are going away.

B2C 99

B2C Whitepaper Thought Leadership Global Marketing 99

TechWyse

MARCH 8, 2023

You can look at their analytics to measure their authority, engagement rate, and audience demographics. With this information, you can hire influencers that meet your campaign requirement and fit your marketing needs. Lead magnets can be helpful content in the form of eBooks, whitepapers, or free webinars.

Inbound Marketing 52

Inbound Marketing Gen Z User-Generated Influencer Marketing 52

Neil Patel

APRIL 2, 2021

As much as we’d like to believe people are interested in our content, few people wake up hoping to find a new article or whitepaper to read. With in-depth targeting features allowing you to reach specific audiences and measure results via analytics, this can be an essential element in your marketing. Likely not.

User-Generated 118

User-Generated CRM Inbound Marketing Whitepaper 118

Adobe Experience Cloud Blog

JULY 27, 2009

   While many email marketers just look at open and clickthrough rates, it’s important to know if a newsletter influenced a purchase or nurtured a prospect who buys.   This information is typically easy to obtain from your marketing automation tool and can be compared between newsletters to understand the success.

Whitepaper 83

Whitepaper Thought Leadership Email Marketing B2C 83

Scoop.it!

MAY 9, 2024

Common types of content that can be distributed include: Email newsletters White papers Case studies Infographics Blog posts Podcasts Videos It’s important to promote content across different channels and media formats to maximize reach and engagement. What problems do they care the most about solving?

Whitepaper 89

Whitepaper User-Generated Analytics Inbound Marketing 89

Marketing Insider Group

JANUARY 11, 2021

Top 2021 Marketing Conferences You Won’t Want to Miss. Here’s our annual list of must-attend digital marketing conferences for B2B and B2C businesses. Analytics, insights, and activation. B2B marketing. Not your typical marketing conference.”. We encourage you to register for as many as you can this year.

Digital Marketing 25

Digital Marketing Transform Logistics Marketing 25

Scoop.it!

OCTOBER 20, 2022

Content marketing plays an essential role for both B2C and B2-B businesses. The best way to develop a successful B2B content marketing strategy is to understand precisely which business you cater to, where they’re coming from, and how you can continuously deliver on their expectations and business needs.

Content Marketing 103

Content Marketing Whitepaper eBook B2C 103

Rock Content

SEPTEMBER 16, 2020

This is the main distinction between Business to Business (B2B) and Business to Customer (B2C) SaaS companies. It is important for any SaaS company to clearly define their customer base since a Content Marketing campaign designed for a B2B SaaS company will differ greatly from one designed to rake in B2C customers.

Marketing Strategy 111

Marketing Strategy Whitepaper Content Marketing Customer loyalty 111

Scoop.it!

NOVEMBER 29, 2022

B2C and B2B content marketing is more than just running a blog, though. It’s a marketing strategy that SaaS companies can use to attract and find their target customers. Besides writing blog posts, it involves publishing white papers, case studies, infographics, videos, and more. Google Analytics is a good example.

Marketing Plan 96

Marketing Plan Content Marketing Whitepaper Key Performance Indicator 96

Scoop.it!

DECEMBER 19, 2023

A warm and fuzzy email without business substance won’t move decision-makers. Think Mobile-First In B2C, many consumers use their mobile phones for holiday shopping. Start a Holiday Email Marketing Campaign Plan an email campaign for the holidays to keep your brand top of mind and build customer relationships.

Marketing Strategy 93

Marketing Strategy Gen Z Whitepaper Marketing 93

Hubspot Marketing

NOVEMBER 30, 2022

A content marketer, for example, could create a series of blog posts that generate leads from an ebook. We'll talk more about these specific digital marketers in a minute. You can also see how many pages they visited, what device they were using, and where they came from, amongst other digital analytics data. Email Marketing.

Digital Marketing 145

Digital Marketing Inbound Marketing Affiliate Marketing User-Generated 145

Marketing Insider Group

SEPTEMBER 14, 2020

Additionally, the 2018 B2C content marketing stats from the CMI reveal that 86% of B2C marketers believe content marketing to be a key strategy. Content Marketing Institute ). Almost half of all marketer’s plan to use content to reach their consumers. Content Marketing Institute. Optinmonster).

Digital Marketing 105

Digital Marketing Marketing Strategy B2C Marketing 105

Hubspot Marketing

JUNE 26, 2018

It’s one of the few marketing channels we can use to build an authentic connection with the humans that keep our businesses alive. Email marketing isn’t spam. Your customers don’t give their information lightly, and — if used right — email marketing can be both a relationship-building and profit-building tool.

Email Marketing 145

Email Marketing Real Estate Marketing Marketers 145

Neil Patel

JANUARY 2, 2019

And of course, the tactics work for both B2B and B2C sites. Assuming you are leaving valuable comments and nothing spammy, you’ll notice that you’ll get referral traffic in your Google Analytics. Do you know marketing like the back of your hand? Content marketing. Web analytics. Email marketing.

Branding 111

Branding Promotion User-Generated Whitepaper 111

Digital Marketer

AUGUST 9, 2023

The majority of my success in business has been through organic marketing. In this article, I’ll share my top 7 organic marketing strategies. SEO Partnerships Podcast interviews Social media Content marketing CRO Email marketing By the end, you’ll have a headful of ideas to execute for growing your business.

Marketing Strategy 76

Marketing Strategy Whitepaper Fashion Email Marketing 76

Sprout Social

APRIL 25, 2022

For too long, marketers have thought of Instagram as strictly B2C turf. Marketers rank video and images as the top two most valuable content formats for achieving their goals. You might see this and think that it’s skewed toward B2C brands. Email marketing platform Litmus uses Instagram to share their expertise.

Whitepaper 116

Whitepaper B2C User-Generated Marketing 116

Martech

APRIL 15, 2022

Strategies that were once traditionally B2C are now being adopted by B2B marketers. Marketers need a more analytical and innovative approach to selling. What is B2B marketing? B2B marketing refers to the marketing strategies employed by firms selling their products and services to other businesses.

B2C 116

B2C Marketing Automation Platform Gen Z Whitepaper 116

Hubspot Marketing

JULY 10, 2018

Social media is now a critical component of B2B marketing. However, unlike B2C where social media is among the most effective digital marketing channels , it’s more complicated in the B2B market. HubSpot’s blog publishes tips, listicles, ideas, inspiration, insights, reports, ebooks, white papers, videos, etc.

User-Generated 131

User-Generated Inbound Marketing Whitepaper Email Marketing 131

Marketing Insider Group

JULY 1, 2020

They managed $1 million in new business, not from tons and tons of content, but from a logical content bundle that included a white paper, infographic, webinar, live presentation and Slideshare. The bottom line is that most people think marketing is just about doing stuff (ads, campaigns, social shares, content.)

Marketing Strategy 144

Marketing Strategy Content Marketing Whitepaper Marketing 144

Rock Content

JULY 13, 2023

First, you should know that there is a big difference between B2B and B2C customers , so personas for these two business modalities have some details that differentiate them. B2C personas If you are in the B2C market, you are dealing with the final buyer of a product or service.

CRM 83

CRM eBook Communications B2C 83

Adobe Experience Cloud Blog

MARCH 30, 2016

The pressure to have an effective, dynamic presence on every single digital platform can be crippling to busy marketers who can barely keep up with just social media posts. These days, digital marketing is marketing.

Customer 91

Customer Thought Leadership Direct Mail Whitepaper 91

Backlinko

MAY 14, 2024

And inform your marketing strategies and product offerings. Google Analytics also helps with market research. The Secret Garden Company, a small B2C business, knows Instagram is a visual platform. Like white papers and case studies. But first, you need an engaged email list. And provide the best ROI.

PR 104

PR Customer loyalty User-Generated Marketing 104

Moz

JANUARY 17, 2021

It’s time to take an unconventional approach to lead generation, especially for B2B companies, because B2B is a different ballgame than B2C — and your strategies need to reflect your audience. As a refresher, here’s how organization goals differ in the B2C versus the B2B sectors: Source: Venngage. How to use B2B email marketing.

Whitepaper 65

Whitepaper B2C eBook Email Marketing 65

Marketing Insider Group

SEPTEMBER 15, 2015

Even if you’re a B2C marketer at a large company, this video is worth watching. Epic Content Marketing” . Joe Pulizzi of the Content Marketing Institute teaches this webinar presented by email marketing provider GetResponse. Content Marketing ROI: Measuring the Buyer’s Journey and Persona Marketing”.

Content Marketing 101

Content Marketing PR Whitepaper Marketing 101