Analytics CMO Customer Journey New Technology 
The CMO Survey
AUGUST 28, 2019
Here are my top ten results from the August 2019 CMO Survey. Consistent with this, marketing budgets as a percentage of overall firm budgets match the highest level in history of The CMO Survey at 12%, which is also 9.8% I would like to see the use of new technologies help marketers shift to a more dominant forward-looking stance. #3—Marketing
The Next CMO
MAY 4, 2022
CMO (Chief Marketing Officer) tenures have often shrunk to 2 years while B2B marketing has morphed away from a function responsible for events, creatives, and messaging that pushes product or service messages to drive awareness with prospects and customers. The CMO should partner closely with key functional peers.
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Martech
APRIL 27, 2022
To meet that challenge, marketers need insights into the vast quantities of data being generated from the wealth of customer touchpoints. New technologies surface insights faster and create the opportunity to visualize and share data. Data and analytics take the guesswork out of marketing. What is marketing analytics?
Pam Didner
SEPTEMBER 16, 2020
That’s not an easy feat as it requires to focus on the back-end and front-end, automation/workflows of customer journeys, and user-interface and creative design as a whole. VP of Marketing or CMO. Most marketing operations people are not classical marketers, they tend to come from process-oriented or analytic-centric roles.
On24- CMO Confessions
FEBRUARY 18, 2021
We’re back with another episode of CMO Confessions, our B2B podcast with the top leaders in marketing and sales today. Today’s CMO Confessions features Deb Wolf, Chief Marketing Officer at Integrate. As always, you can find the full episode of CMO Confessions on Podbean here an edited transcript of our conversation below.
Unbounce
JULY 12, 2023
And, as you know, I’m Pete Housley, CMO of Unbounce. We know that businesses have historically gone to agencies for the type of digital design and analytics and some of the things that marketers would generally use. GA four is no longer gonna give you the individual customer journey at the individual level.
Duct Tape Marketing
JUNE 20, 2023
He is co-leader of the McKinsey Digital Practice, a senior partner based in New York, and a member of McKinsey’s Shareholders Council, the firm’s board of directors. Key Takeaway: Digital transformation requires organizations to rewire their processes and operations, leveraging new technologies to achieve value. Yeah, yeah.
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