Adobe Experience Cloud Blog

MAY 25, 2010

Surveys of CMOs and other executives have repeatedly proven that marketers need to measure and demonstrate marketing ROI and the impact marketing programs have on revenue. Consider these studies: Over half of CMOs say that their top challenge is quantifying and measuring the value of marketing programs and investments.

Whitepaper 79

Whitepaper Transform CMO Analytics 79

Marketing Insider Group

JUNE 24, 2013

The roles of the CMO and the CIO are evolving. In a recent study, the CMO Council found that two-thirds of both marketers and IT Executives now feel that Big Data can surface customer-centric business opportunities. Web analytics dashboards – churning through “small data” – are billboards for Type 1 Errors.

Management 79

Management CMO Transform Analytics 79

Hootsuite

AUGUST 6, 2021

Since the start of the pandemic, digital marketing has contributed 32.7% more to overall sales than the previous year, according to this year’s CMO Survey. In fact, 65% of companies have boosted their investments in digital media and search marketing, and social media spending is projected to skyrocket to a whopping 24.5%

Management 130

Management Marketing Marketers Key Performance Indicator 130

Sprout Social

JANUARY 18, 2017

We’ve written about UTM codes before , and yet many marketers are afraid of them. Sprinkle in an unknown acronym and mix it with the terms “code” or “strings” and those of us who aren’t crazy for analytics immediately tune out. Influencer Marketing. Influencer marketing is hot right now.

Analytics 76

Analytics PR Influencer Marketing CMO 76

Content Marketing Institute

JULY 24, 2018

” Andy Crestodina , co-founder, CMO, Orbit Media. I also would use a portion of the budget to get into influencer marketing , primarily finding those with big followings who align with our brand and creating a campaign that we can bring them in on to help create a win-win situation for both of us. CMWorld Click To Tweet.

Whitepaper 103

Whitepaper Content Marketing Direct Mail User-Generated 103

Martech

JANUARY 26, 2024

Capabilities include social listening, analytics and managing direct messages. This boost in learnings from social media, and management of messaging on social, impacts the organization far beyond social media marketing and shows how B2B businesses can use these channels to grow awareness, sales and customer satisfaction.

Social Media Marketing 116

Social Media Marketing B2C CMO Management 116

Marketing Insider Group

JANUARY 6, 2020

SUPERWEEK is an annual five-day conference completely focused on digital analytics. Speakers and workshop leaders will travel from all over Europe and the rest of the world to deliver insights into analytics software, privacy, data visualization, personalization, event-driven analytics, A/B testing and more. SMX West & East.

Marketing 21

Marketing Marketers eCommerce Social Media Marketing 21

Martech

JANUARY 5, 2023

“‘Remixable’ content powered by in-platform features across TikTok, Instagram, and YouTube Shorts will drive scale and distribution of user generated content,” said Ryan Detert, CEO of influencer marketing company Influential. “If Intelligent web page design and email campaigns.

Transform 106

Transform CMO eCommerce Advertising 106

Martech

AUGUST 19, 2021

Brand safety technology is so crude it harms news publications,” said Dr. Augustine Fou, Group Chief Digital Officer of Fou Analytics, a marketing science consulting firm. In their release , Salesforce President and CMO Sarah Franklin draws comparisons with other content and product brands, including Disney, Netflix and Peloton.

Shopper Market 113

Shopper Market Retail Shoppers CMO 113

Marketing Insider Group

JUNE 12, 2015

To help you make your decision, here are three options you have for getting some marketing help: Outsource Your Marketing Strategy. Your first option is to outsource your marketing strategy entirely to a chief marketing officer (CMO). Outsourcing your marketing strategy entirely has some big benefits.

Non-Profit 85

Non-Profit CMO Affiliate Marketing B2C 85

Content Marketing Institute

JULY 10, 2018

Then we started doing more influencer marketing and collaborative content. Andy Crestodina , co-founder, CMO, Orbit Media . HANDPICKED RELATED CONTENT: 2 Simple-to-Implement Checklists to Use in Your Influencer Marketing Planning. Your analytics will help with this. That helped a lot.

Key Performance Indicator 106

Key Performance Indicator Analytics Influencer Marketing CMO 106

Marketing Insider Group

OCTOBER 25, 2021

To put it simply, the marketing strategy is no longer only the responsibility of the chief marketer or CMO. Strategic marketing transformation recognizes this and ensures that the brand, company reputation, customer relationships, and the customer experience as a whole are considered in every business activity.

Market Trends 145

Market Trends Gen Z Millennials Transform 145

Martech

FEBRUARY 22, 2024

Signal loss from third-party cookie deprecation is a growing threat to the marketing team’s ability to manage and measure their campaigns. New channels and formats to get a message across via influencer marketing and on video platforms like TikTok and connected TV now command more marketing attention.

User-Generated 94

User-Generated Transform Analytics CMO 94

Marketing Insider Group

JULY 1, 2020

Under the leadership of CMO Karen Walker, Cisco brought on 200 content marketers back in 2015 and they haven’t looked back. In the B2C sector, content marketing is just as important. How can you quickly update upper management on the worth of your content with ROI analytics on an ongoing basis to keep them motivated?

Marketing Strategy 144

Marketing Strategy Content Marketing Whitepaper Marketing 144

Content Marketing Institute

AUGUST 14, 2018

Nicole Martin , vice president, strategy and analytics, Pace. It is vital for building a connection with consumers, so big data, the collection of data, and incorporation of robust CRMs into your marketing tool set is important. Andy Crestodina , co-founder, CMO, Orbit Media. There’s a role for it (e.g., mmagnarelli.

Content Marketing 96

Content Marketing Marketing Marketers Education 96