Welcome Software

JUNE 30, 2025

Industry adoption is broad as well, spanning Retail (18.1%) , Business Services (9.1%) , Hospitality & Travel (4.9%) , and extending into traditionally cautious sectors like Financial Services (9.2%) , Healthcare (2.9%) , Education (3.3%) , and Transportation & Logistics (2.2%). The cost of complexity This complexity comes at a cost.

Transform

SocialPilot

JULY 14, 2025

Say you’re a fractional CMO posting weekly commentary on B2B go-to-market shifts. Content Performance Audit : If you’ve already posted on LinkedIn, check analytics. Use “Top performing content” to reverse-engineer hashtag success Inside your Company Page analytics, identify your best posts and cross-check which hashtags were used.

Real Estate

Hootsuite

MARCH 31, 2025

They can turn huge volumes of analytics data into easy-to-understand forecasts that allow you to plan your campaigns based on real data that maximizes ROI. We used it to identify niche buyer personas for a B2B client in the logistics sector, then craft targeted LinkedIn campaigns that drove a 20% increase in lead generation.

User-Generated

Adobe Experience Cloud Blog

AUGUST 29, 2012

ERP and other back office systems have provided manufacturing, finance, logistics and other departments with key measurements which have allowed those functions to achieve huge productivity gains over recent years. All of this detail is useful and has its place, but a CMO needs to have a clear view of some key marketing metrics.

Finance

Hubspot Marketing

JANUARY 7, 2024

Whether you’re equipped with creative ability or analytical prowess, marketing’s got a spot for you. They can help with public speaking, creative problem-solving, logistics, sales, and analytics. Do you like the creative side of marketing, or do you like working with numbers and analytics? I like research.

Copywriting

Pam Didner

SEPTEMBER 16, 2020

VP of Marketing or CMO. Event marketing managers worked on logistics to ensure everything was set up on-site so that sales could have conversations with prospects or conduct customer meetings. Most marketing operations people are not classical marketers, they tend to come from process-oriented or analytic-centric roles.

CRM

Set Up

OCTOBER 10, 2023

Hospitals are focusing on preventive care, care coordination, and leveraging data analytics to improve patient outcomes and reduce costs. Ellen Donahue-Dalton, the CMO of VillageMD, echoed how Healthcare marketers are paying more attention to consumer preferences and data to inform their practices.

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