Martech

APRIL 27, 2022

Tools are even giving marketers the ability to predict interactions in order to increase efficiency and allow for real-time adjustments. Data and analytics take the guesswork out of marketing. They help you get more value from your marketing budget (e.g., Key points covered include: What is marketing analytics?

Analytics 129

Analytics Customer Journey Marketing Marketers 129

Sprout Social

NOVEMBER 21, 2019

According to CMO Council’s Loyalty That Lasts report, 43% of marketers note that they’re looking to build deeper, more personal relationships with customers. Market research isn’t just about reading graphs and digging through data: it’s about having meaningful conversations with people too. Social listening and analytics.

Market Research 95

Market Research Gen Z Price B2C 95

Adobe Experience Cloud Blog

MARCH 24, 2011

I wasn’t surprised to hear how many CMOs say that thinking and acting like a business leader is one of the characteristics most integral to their success. I’ve written about the role of a “true” marketing leader before. As business leaders, CMOs must earn their seat at the revenue table with other C-level executives and board members.

Transform 118

Transform CMO Direct Mail Thought Leadership 118

Businesses Grow

FEBRUARY 6, 2023

Summarize complex podcast show notes My friend Joeri Billast is a Web3 consultant and host of the wonderful CMO Stories podcast. Obviously, you get your best answers from asking actual people, but for initial research, it’s really helpful generating offers for a particular target market. Let’s try it.

Customer Acquisition 145

Customer Acquisition User-Generated Marketing Marketers 145

CXL

JUNE 2, 2022

It flips the traditional sales funnel on its head, ditching the one-size-fits-all approach to marketing in favor of a land-and-expand approach. A higher ROI than any other type of marketing. ABM treats each account as a target market. Large target market and small average customer value (< $10,000).

Inbound Marketing 78

Inbound Marketing Thought Leadership Marketing Marketers 78

SMEI

DECEMBER 20, 2022

By using data and analytics, businesses can better understand their customers’ needs and preferences, and use this information to tailor their marketing efforts and create more personalized and relevant experiences for their customers. CMO and CTO Partnerships in 2023.

Transform 51

Transform Marketing Marketers Manufacturing 51

Orbit Media Studios

AUGUST 16, 2023

Use a chain of thought process Ask me 5 questions Jim Sterne, President, Target Marketing of Santa Barbara “Think step by step’ gets the machine to show its work and focus on a structured sequence of actions or instructions. Does it work for our target audience? Or actual visitors?

SEO 71

SEO Copywriting User-Generated CMO 71

Marketing Insider Group

OCTOBER 13, 2015

That was the question at hand for a panel that Carlos Hidalgo, president of ANNUITAS hosted at Content Marketing World 2015 in Cleveland with Kathy Button Bell , CMO Emerson , Brian Kardon , CMO, Lattice Engines and Mark Wilson , SVP Marketing, BlackBerry and myself. OK, it’s been a busy week, I’ll give you that.

CMO 82

CMO Management Analytics Customer 82

Exposure Ninja

JULY 5, 2023

Two-way communication: Social media enables real-time interaction with your audience, fostering genuine relationships and allowing you to gather invaluable feedback directly from your target market. Keep an eye on metrics like engagement, reach, conversions, and ROI to measure the effectiveness of your social media marketing efforts.

Marketing Strategy 52

Marketing Strategy Whitepaper Marketing Marketers 52

Unbounce

OCTOBER 20, 2023

And when your CMO or CEO has a “big idea” Weʼve all been there. Your primary messaging and call to action must be above the fold (the bottom of the screen for the average browser resolution of your target market). Make sure it looks good in the major web browsers your target market uses.

Whitepaper 105

Whitepaper eBook Promotion Communications 105

Marketing Insider Group

NOVEMBER 15, 2022

A generation or so ago there was a concept of the “super marketer” – a B2B marketer had to be able to cover literally everything, from branding, content, execution, and at the time, emerging marketing analytics and what now looks like rather primitive MarTech. The marketing equivalent of the “ Theory of Everything ”?

Transform 96

Transform Thought Leadership CMO Marketing 96

Hubspot Marketing

APRIL 13, 2021

It's important to note — an audience profile is different than a target market, or buyer persona. A target market includes every single prospective buyer for your product or service. Dive deep into analytics. Once you've determined your campaign goal, use data and analytics to create a prototype of your persona.

B2C 114

B2C CRM Advertising Advertisers 114

Marketing Insider Group

DECEMBER 2, 2014

So why are so few companies managing their content and marketing strategically? The CMO of tomorrow needs to be the Chief Content Officer or she will fail. A Strategic Approach To Content Marketing. Here are 9 questions to get you started down the road of strategic content marketing. Because it’s hard.

Content Marketing 95

Content Marketing Thought Leadership Marketing Marketers 95

Marketing Insider Group

NOVEMBER 25, 2019

Today’s consumers are flooded with marketing messages from multiple channels to the point where they have started to tune them out. Personalized marketing messages that forge a real connection between the brand and the target market. Traditional advertising is losing its effectiveness, so what’s the answer?

Market Trends 145

Market Trends Transform Marketing Marketers 145

Marketing Insider Group

OCTOBER 25, 2021

Today’s consumers are flooded with marketing messages from multiple channels to the point where they have started to tune them out. Personalized marketing messages that forge a real connection between the brand and the target market. Traditional advertising is losing its effectiveness, so what’s the answer?

Market Trends 145

Market Trends Gen Z Millennials Transform 145

Adobe Experience Cloud Blog

JANUARY 12, 2010

I made the official jump to Marketing at SAP when their revenue was under $20 million in the USA. I introduced an analytics-driven approach to demand generation, competitive intelligence and sales enablement which was implemented in USA, UK and Australia subsidiaries.

Thought Leadership 88

Thought Leadership Finance Marketing Marketers 88

Marketing Insider Group

JULY 1, 2020

Under the leadership of CMO Karen Walker, Cisco brought on 200 content marketers back in 2015 and they haven’t looked back. In the B2C sector, content marketing is just as important. How can you quickly update upper management on the worth of your content with ROI analytics on an ongoing basis to keep them motivated?

Marketing Strategy 144

Marketing Strategy Content Marketing Whitepaper Marketing 144