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Using data analytics for customer acquisition: Best of the MarTechBot

Martech

Prompt What are some data analytic goals for an insurance marketing department? Answer Some data analytic goals for an insurance marketing department may include: 1. Customer segmentation: Utilize data analytics to segment customers based on demographics, behavior, and preferences.

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Converseon applies predictive analytics to conversation data

Martech

Conversation intelligence platform Converseon has announced the launch of a suite of AI-powered solutions to drive predictive analytics from conversational data. Social Brand Relevance System: This looks at how well products and services match the needs of consumers in target markets. Processing.Please wait.

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The 6 Best Instagram Analytics Tools (And Metrics You Need to Track)

Hootsuite

Instagram analytics tools aren’t just feel-good graphs and vanity metrics: they’re the best way to see if all the time, energy, and budget you spend on the platform are, you know, worth it. Tracking Instagram analytics is how everyone from micro-influencers to global brands get the data they need to see what resonates with their audiences.

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How To Use Analytics For A Data-Driven Marketing Strategy

OnPassive Marketing

Essentially, this blog article is a guide on how to use analytics and their data to create stronger marketing automation strategies. The first step of this article is on how to get started with analytics. Use a tool that is easy for you to start, and you may want to try a free analytics tool such as Google Analytics.

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3 low-cost tools for data-driven marketing: Best of the MarTechBot

Martech

Prompt: What is data-driven, targeted marketing? Answer: Data-driven, targeted marketing is a strategic approach that utilizes customer data to create personalized and relevant marketing campaigns. I am trained with MarTech content. Here’s something somebody asked me!

Analytics 101
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Advertising in local markets: A playbook for success

Martech

Dig deeper: Niche advertising: 7 actionable tactics for targeted marketing 3. Adapt to local market dynamics Various factors influence local market dynamics. Brands that navigate changes effectively maintain a strong audience connection and stay ahead in the market.

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4 Tips to Make the Most of Predictive Analytics: Think Small Data and Automation

Adobe Experience Cloud Blog

So it’s no surprise that predictive analytics is an increasingly popular topic. Predictive analytics uses big data and machine intelligence to calculate how likely a specific outcome is based on customer data and historical actions. Here are four tips to get the most out of your predictive analytics efforts: 1.

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