Buffer Marketing

OCTOBER 31, 2024

Buffer’s analytics tools will help you figure out the best content types, post times, and frequency, that work for you. If you're a creator, you can partner with a brand on a giveaway or offer up items you've tested or received in PR. ⚡ Ready to remove the guesswork?

Transform

Customers.ai

NOVEMBER 20, 2024

To crack the code on your audience, use tools like: Google Analytics: Analyze website traffic and behavior patterns. That’s where your competitive analytics analysis comes in. Tracking Tools: Don’t forget tools like Google Analytics, email marketing platforms, or CRM software. Survey Platforms (e.g.,

PR

Hootsuite

JANUARY 10, 2025

Using a trusted, verified source to get your facts and figures limits any risk of spreading misinformation or dealing with a PR disaster. The Pinterest team would have access to an almost unlimited library of data about how people use the app, but specific points are chosen to communicate a narrative.

PR

Sprout Social

SEPTEMBER 18, 2024

You can then conceptualize exactly how to communicate with that audience within your branding to achieve your desired results. Using a tool like Sprout’s Customer Care solution can help your team personalize responses quickly, achieving more effective communication that crosses regional barriers.

Social Media Marketing

Sprout Social

SEPTEMBER 19, 2024

and earned (coverage of your brand that wasn’t purchased advertising and usually comes from PR efforts, such as television or print media mentions). Start with clear campaign objectives Clear objectives and communication will start any influencer partnership off on the right foot.

Influencer Marketing

Hootsuite

MAY 28, 2025

It centralizes creator communication, deliverables tracking, campaign reporting, and analytics. You can track all influencer communication and campaigns in one place. If your company has a PR team, this tool might also benefit them. But it really shines for campaign management. Group them by type or project.

Influencer Marketing

Backlinko

AUGUST 7, 2024

At the same time, it streamlines communication and execution for contributors. Your SEO roadmap is a tool to communicate with different levels and areas of the business. These questions are important when assessing and communicating the risk of not pursuing a project. In addition to showing how the team will complete each task.

SEO

Sprout Social

SEPTEMBER 24, 2024

If an issue or PR crisis arises, follow social channels closely and prepare a templated response that your team can adapt to specific issues. Respond promptly and with empathetic communication, offering both public reassurances and direct customer support. Monitor any potential issues.

Influencer Marketing

Sachs Marketing Group

JANUARY 13, 2025

Businesses must use integrated analytics tools to track user behavior across platforms, identify patterns, and optimize real-time performance. Suppressing negative content with proactive PR efforts. All Work Done In-House Outsourcing can lead to communication breakdowns, inconsistency, and reduced quality control.

Digital Marketing

Hubspot Marketing

SEPTEMBER 25, 2024

Our sales and marketing team are in constant communication, ensuring that the criteria we use for scoring are aligned with real-world results,” he says. Should you dive into your analytics and run a few reports? Sales reps are the ones on the ground, communicating directly with both leads who turned into customers and those who didn't.

Logistics

SocialPilot

MARCH 26, 2025

Channels like PR, SEO, paid ads, and social media accord your brand the chance to own its space and rise above the competition. Lets explore how to calculate the share of voice of your brand across channels SEO, social media, PR, and advertising. Tools like Cision or CoverageBook can help you collect data on your brands PR mentions.

PR

Backlinko

JUNE 23, 2025

They include all the available data you could monitor in SEO tools and analytics platforms. They measure whether or not your SEO strategy is achieving its overall purpose. On the other hand, SEO metrics are more broad. It’ll also help you avoid common mistakes like: Overreporting vanity metrics (e.g.,

SEO

Martech

MAY 20, 2025

They might know demand gen, but now they’re tackling a rebrand, PR/AR and ABM with tools they’ve never used and often without support. Reframe the head of marketing job description If you are looking for a strategic thinker, do not center the job description on executional tools like Google Analytics or HubSpot.

Transform

Zumvu

JUNE 17, 2025

AI analytics tools break it all down, crunching likes, shares, comments, and reach. These tools tackle the grunt work, from planning to analytics, so teams can focus on what matters: sparking ideas, building trust, and connecting with real people. Guessing what works wastes time. That’s exhausting.

Finance

Hootsuite

DECEMBER 3, 2024

Key takeaways Social media measurement involves tracking social metrics using analytics tools to assess the success of your social strategy and how it aligns with broader business goals. Social media measurement involves using social metrics and analytics tools to track the success of your brand on social channels.

Analytics

Hubspot Marketing

AUGUST 7, 2025

It’s focused on lead nurturing and communications via lifecycle campaigns and retention. content, search, and demand), and the analytics function should stand alone for objectivity and rigor. Tooled needed: Advanced analytics platforms and ABM solutions like 6sense or Demandbase. Channel-specific ownership improves focus (e.g.,

Marketing

Welcome Software

MARCH 17, 2025

Organizations that thrive won’t just be those who experiment but those that seamlessly integrate personalization, experimentation, analytics and AI into their decision-making processes. Without a centralized workflow to collaborate, innovative ideas risk getting lost in endless meetings and ad hoc communications. are observed.

Transform

Hootsuite

APRIL 29, 2025

These integrations let people find and share content without leaving the communication platform they use every day. You dont have to use multiple tools, and you can get your advocacy metrics in the same place as your other social analytics. An employee advocacy program only works if its easy for employees to do it.

Price

Welcome Software

JANUARY 24, 2025

increasing website traffic, lead generation Make your goals SMART (specific, measurable, achievable, relevant, time-bound) Communicate goals clearly to your whole team (or even get them involved in the process) Plan for regular reporting and optimizations because, let's face it.

Marketing Strategy

Buffer Marketing

OCTOBER 28, 2024

Buzzstream: PR relationship management Source: Buzzstream In the five years I spent managing partnerships at Tortuga , I can't recommend using a CRM for partnerships enough. Email and SMS marketing can help you nurture leads, maintain existing customer relationships, and drive conversions through personalized, direct communication.

Digital Marketing

Backlinko

DECEMBER 9, 2024

Like HubSpot: And HubSpot sometimes links back to us for the same reasons: We dont communicate with HubSpot about this. Head to the Backlink Analytics tool to see a breakdown of the sites link profile: And you can see how its authority has been trending over time: (Ideally, the site will be gaining authority, or at least not losing it.)

SEO

Exposure Ninja

JUNE 13, 2025

This means identifying and clearly communicating: What makes your brand different? Messaging and Tone of Voice While brand voice is your communications’ overarching style and personality, messaging and tone of voice focus on what you say and how you say it in specific contexts. Why should your audience trust you?

Branding

SocialPilot

JUNE 26, 2025

Ideal Use Cases (with Built-in Marketing Insights) Instagram shines when used for building brand affinity, visual storytelling, and community growth. It’s especially strong for B2C brands, creators, local businesses, and even service providers who want to communicate visually. WhatsApp WhatsApp is one of the most widely used platforms.

Gen Z

Animalz blog

OCTOBER 24, 2024

Organic traffic often drives your highest-quality customers, but few teams have the analytics setup and know-how to discover this. I knew Google Analytics existed but hadn’t done any of the trainings or understood what was important to look for. Everyone had to be certified in Google Analytics — that was a requirement.

Analytics

SocialPilot

MARCH 10, 2025

Are they more formal or casual in communication? Tracking these metrics manually can be overwhelming, but tools like SocialPilots Social Media Analytics simplify the process. Donts: Meme marketing can backfire if done incorrectly, leading to negative PR or audience backlash. Are their memes engaging, or do they fall flat?

Gen Z

SocialPilot

JUNE 19, 2025

Having a crisis management plan before things spiral out of control can ensure that bad incidents like these fade away instead of turning into a PR disaster. Watch for sudden spikes in negative comments or viral complaints using a social media analytics dashboard. Transparent Communication: Kept the public informed to maintain trust.

Management

Sprout Social

MAY 19, 2025

In a traditional sense, influencer seeding is a PR strategy. To kickstart a successful influencer seeding strategy, prioritize transparency and clear communication from the start. Influencer analytics tools and management platforms are invaluable in bridging that gap and providing the data you need to measure impact.

Influencer Marketing

SocialPilot

DECEMBER 23, 2024

Analytics and Reporting : Generates thorough reports and insights into consumer feedback and review performance. Podium Best for: Suitable for businesses in sectors like retail, services, and hospitality, where quick response times and direct communication can significantly enhance customer satisfaction and loyalty.

Management

Search Engine Roundtable

JUNE 6, 2025

Google AI Mode Adds Charting & Data Visualizations (Plus PR Stuff) When Google announced at Google I/O the launch of AI Mode, Google also announced a number of new features including the ability for Google to take your query and analyze complex datasets and create graphics based on that.

Finance

Hubspot Marketing

OCTOBER 16, 2019

But how do you communicate that with your stakeholders and the public? That's where a public relations (PR) agency can help. According to the Public Relations Society of America (PRSA), "Public relations is a strategic communication process that builds mutually beneficial relationships between organizations and their publics."

PR

Sprout Social

APRIL 12, 2022

Between the pandemic, emerging technologies and an information landscape where a viral Tweet or TikTok can mean success (or scandal), the world of communications has seen massive change over the past few years. Here’s what you can expect from the PR landscape in 2022 and beyond. Public relations through a new lens.

Communications

Sprout Social

AUGUST 24, 2022

A brand’s online presence is also tied to brand image and voice, so collaborating with social media teams is essential to managing an organization’s communications. It involves brand reputation management , which encompasses handling your external communications, including any crises.

PR

Search Engine Land

SEPTEMBER 22, 2023

Ever wondered which is the best generative AI tool for writing PR content? Testing the best generative AI tool for PR content In August, Katie Delahaye Paine , CEO of Paine Publishing, and I uploaded four posts on successive Fridays to a blog, Facebook, and LinkedIn. The lead read: “Hey fellow PR and communications enthusiasts!

PR

Sprout Social

SEPTEMBER 1, 2021

Social media analytics tools simplify this process by identifying all your brand or product mentions across platforms. This will give you an idea of which publications to focus on for your outreach and PR efforts. This could be faster response times, easy communication or even getting quick answers with chatbots.

PR

Adams & Knight Marketing

JANUARY 11, 2023

Prior to joining the agency, Pinto served as a marketing specialist for New Park Creative in Hartford as well as in various marketing and communications roles at Leadership Greater Hartford and the Hartford Yard Goats. She was also included in Hartford Business Journal’s 40 Under 40 list in 2021. About Adams & Knight.

PR

Orbit Media Studios

MAY 18, 2022

If you add campaign tracking code to the link, you can see the actual traffic from the post in Google Analytics. Here is what the analytics in YouTube Studio look like for a video that ranks in Google. Authority: Contributions in digital PR. This is one type of “digital PR.”. So it’s definitely a 10x effort.

PR

Hubspot Marketing

AUGUST 16, 2018

Commonly abbreviated to PR, public relations defines how a company communicates with people. The only difference is it’s more focused on communication and reputation, rather than relying on visual elements (like logos). Your PR strategy should be using all three. That’s no different when it comes to PR. Guess what?

PR