Martech

MAY 5, 2025

Positionless Marketers proactively leverage AI tools to extract insights, create campaigns and execute without waiting. Instead of asking an analyst for this data, they self-start to use AI-driven analytics to find the answers on their own. The best Positionless Marketers synergize by blending creativity, analytics and execution.

Transform 103

Transform Traditional Marketing Copywriting Marketers 103

Use Insider

OCTOBER 24, 2024

They’re also great for businesses looking to simplify marketing their stacks because they don’t require the use of separate software for website personalization, email marketing, SMS, and so on. Behavior analytics. As a result, crucial data becomes siloed off. On-site personalization. Program management.

eCommerce 52

eCommerce Customer Journey Email Marketing Product 52

Campaign Monitor

MAY 30, 2025

We tested 16 alternatives that offer better customization, more powerful automation, and clearer analytics. Ready to find your perfect email marketing match? 5 (1000+ reviews) Mailchimp Small businesses wanting all-in-one marketing Comprehensive marketing tools beyond email Free Plan; Paid from $13/month 4.4/5

Price 40

Price User-Generated CRM Email Marketing 40

Duct Tape Marketing

APRIL 9, 2025

Here are some common program types youll come across, along with what they generally involve: Tactical Skills Courses for Marketing Consultants: Focused courses on specific marketing skills (SEO, Google Ads, email marketing, etc.). Usually, on-demand video lessons or workshops teaching you how to do a particular thing.

CMO 60

CMO Price Marketers Marketing 60

Animalz blog

JULY 8, 2025

Campaign Monitor (02:30): Email marketing platform and Lane’s former employer, part of her career journey. Emma (02:30): Another email marketing platform where Lane previously worked, mentioned alongside Campaign Monitor. We also use it for small copywriting tasks. One is doing content gap analysis.

Thought Leadership 62

Thought Leadership CMO Product User-Generated 62

Hubspot Marketing

JUNE 18, 2025

That’s reflected in the long list of growth marketing tactics you can deploy, from retargeting and cross-targeting to email marketing and direct mail. Behind every tactic, growth marketing asks, “What’s actually working — and how do we scale it?” more likely to achieve above-average growth rates than their peers.

User-Generated 115

User-Generated Direct Mail Marketers Marketing 115

Animalz blog

JUNE 3, 2025

Working closely with product marketers helps content teams make sure their message fits the target audience. I would rather just have a content-marketing manager focus heavily on operations and analytics than just, like, being an editor and copywriter these days. ( This turns possible friction into a strong partnership.

Advertising 62

Advertising Advertisers Analytics Product Marketing 62

Neil Patel

SEPTEMBER 23, 2020

Let’s take a look at some email stats while we’re at it: Nearly 99% of consumers check their emails daily. 73% of millennials prefer receiving business communication via email. Approximately 80% of business professionals believe that email marketing can be incredibly useful for increasing customer retention.

Email Marketing 145

Email Marketing Key Performance Indicator Marketers Marketing 145

Neil Patel

DECEMBER 11, 2022

According to the latest Blueshift Report , trigger-based marketing emails outperform batch and blast emails by 497%. Along with that, automated emails delivered 29% of all email marketing purchases with fewer than 2% of email sends. Recently , behavioral email marketing showed high promise of sales.

Email Marketing 145

Email Marketing Whitepaper Shipping Marketers 145

Sprout Social

FEBRUARY 17, 2022

Or at least, this was true until email marketing templates came along. Let’s explore how you can use templates to make your email marketing more efficient. Why use email marketing for your business? Businesses using email marketing: Building brand awareness. Simply put—because it works.

Email Marketing 144

Email Marketing Marketers Marketing Direct Mail 144

Neil Patel

DECEMBER 3, 2020

Email beats all other marketing channels and can generate $37 for every $1 you invest. Even though email marketing can generate a ton of revenue, it’s still not easy. You need to know which email tools are best, how to use them so you don’t end up in spam folders, and how to create emails that convert.

Email Marketing 142

Email Marketing eCommerce Marketers Marketing 142

Sprout Social

MAY 25, 2016

But a lot of email marketers sort of stumble into the field, which makes it crucial to know where to find all the help you need for success. Just like having the perfect social media publishing tools , you need to know where to find the best free email marketing tools. Choosing the Right Email Service Provider.

Email Marketing 111

Email Marketing Copywriting Marketers Marketing 111

Digital Marketer

MAY 23, 2022

Internet marketing isn’t about plugging away at your laptop. It’s about locating bottlenecks in your funnel, testing your copywriting, and understanding conversion optimization. Then you send emails to nurture your audience before offering them a paid product or service. An example sales funnel inside Funnelytics.

Copywriting 91

Copywriting Transform Customer Journey Customer 91

Litmus

APRIL 18, 2024

The journey of an email from creation to sending takes hours of behind-the-scenes effort. Email marketers need to consider not only crafting, designing, and developing individual emails but also strategy, planning, operations, and deliverability—and of course, coordinating these efforts with the rest of your team.

Email Marketing 110

Email Marketing Marketers Marketing Copywriting 110

Litmus

DECEMBER 13, 2024

Make it easy for subscribers to visually verify that the email in their inbox is indeed coming from your brand. Confidently navigate email privacy laws Stay up-to-date on the latest privacy regulations that will keep your email marketing compliant and safeguard your audience trust.

Market Trends 96

Market Trends Email Marketing Copywriting B2C 96

Hubspot Marketing

MAY 22, 2023

Email marketing is integral to any marketing strategy because it’s a great way to generate leads and convert audiences. Whether you’re creating your first strategy or looking to modify your process, AI email marketing tools can help you save time, optimize your strategy, and meet your email goals.

Email Marketing 133

Email Marketing Price User-Generated Health 133

Litmus

JANUARY 5, 2024

Part of the reason marketers love email is the ROI—organizations get an average of $36 back for every $1 invested in email. But what if your email marketing budget is a bit tight this year? We’ll look at the best free email marketing tools to use so you make a big impact without a big invoice.

Email Marketing 123

Email Marketing Price eCommerce User-Generated 123

Search Engine Land

AUGUST 31, 2023

Having an effective email marketing program has never been more crucial. If you’re feeling stuck and don’t know how to improve, our comprehensive email marketing audit checklist can help. Download the free email marketing audit checklist here. Need help with your email marketing program?

Email Marketing 118

Email Marketing Copywriting Marketers Marketing 118

Hubspot Marketing

MAY 3, 2017

We'll fill you in on the details below, or you can also skip ahead to check out classes in the following categories: Content Marketing. Email Marketing. 32 Free Marketing Courses to Take in 2017. Inbound Marketing Certification " by HubSpot Academy. Content Marketing Certification " by HubSpot Academy.

Inbound Marketing 145

Inbound Marketing eBook Social Media Marketing Copywriting 145

Hubspot Marketing

DECEMBER 26, 2022

While the skills associated with creativity, negotiation, stress management, communication, and public speaking are usually considered " soft skills ," categories like technology and analytical thinking involve technical skills. Marketing and Content Creation. Copywriting. Social media marketing. Email marketing.

Copywriting 145

Copywriting Key Performance Indicator Marketers Marketing 145

Hubspot Marketing

JANUARY 7, 2024

Marketing is also incredibly dynamic and diverse. Whether you’re equipped with creative ability or analytical prowess, marketing’s got a spot for you. In this article, we’ll break down what marketers do. We'll show you how you can get into marketing and the different marketing jobs that are out there.

Copywriting 131

Copywriting CMO PR Social Media Marketing 131

Marketing Insider Group

JUNE 2, 2021

The course covers content creation and promotion, copywriting techniques, search engine optimization, email marketing, social media marketing, and other topics to get you up to speed on content marketing basics. Google offers this 4-module content marketing course as a part of a longer course in digital marketing.

Content Marketing 145

Content Marketing Copywriting Marketers Marketing 145

Businesses Grow

MAY 30, 2023

How obsession with metrics can actually undermine your business Why Google loves 2,000-word blog posts.

Copywriting 145

Copywriting Direct Mail Marketers Marketing 145

Exposure Ninja

JUNE 23, 2022

There are many different facets to digital marketing, and providing yourself with a general education in all of these different areas — from Search Engine Optimisation (SEO) and social media to email marketing — is essential if you are to understand how different disciplines work together to drive success.

Digital Marketing 98

Digital Marketing Copywriting eBook Marketers 98

Litmus

SEPTEMBER 28, 2020

All submissions and nominations were judged by a panel of email experts from Litmus and around the email community, including: Cynthia Price, CMO at Litmus. Jaina Mistry, Email Marketing Manager at Litmus. White, Head of Research at Oracle CX Marketing Consulting. – Jon May , Email Marketing Manager at RAC.

Copywriting 119

Copywriting Transform Email Marketing CMO 119

Martech

MARCH 28, 2024

These are important tasks in the day-to-day of the average marketer, but they tend to consume more time than the value they deliver. Enhanced targeting When you combine AI with predictive analytics you enable deeper, faster segmentation of customer data. Let’s examine specific use cases for AI in marketing.

Copywriting 132

Copywriting User-Generated CRM Marketers 132

Customers.ai

APRIL 25, 2023

Email marketing is a tried and true tactic for businesses. AI email marketing is the next frontier. With the sheer volume of emails flooding inboxes every day, it’s becoming increasingly difficult to stand out and make an impact. What is AI Email Marketing? Better results with less work!

Email Marketing 67

Email Marketing Marketers Marketing Transform 67

Litmus

MARCH 5, 2020

In this episode of Delivering, host Jason Rodriguez tries to work through the ongoing discussion around digital privacy and how it relates to email marketing. How is tracking information used in email marketing? And should marketers stop tracking subscribers? Do subscribers know they’re being tracked?

Email Marketing 78

Email Marketing Marketers Marketing Copywriting 78

Litmus

APRIL 29, 2021

Your initial plan for an email isn’t very well thought out. Your initial plan for an email is solid, but that plan slowly changes as the in-progress email is passed from copywriter to designer to developer. Having an email brief for every email you create is a powerful solution to these problems.

Copywriting 139

Copywriting Key Performance Indicator Email Marketing CMO 139

Hootsuite

JULY 17, 2019

Copywriting. Copywriters are paid by the word or by the hour. Like copywriters, translators are typically paid by the word or hour. Marketing automation. Tools like Marketo and MailChimp can help with email marketing and more. Analytics tools. Strategy and analytics. Production costs.

Copywriting 112

Copywriting B2C CMO Direct Mail 112

Litmus

JANUARY 10, 2020

In this episode of Delivering, host Jason Rodriguez takes a look at the growing complexity in email marketing and how integrations between tools can help email marketers deliver better results. Welcome to Delivering, a podcast about email design, strategy, copywriting, development, and the email marketing industry.

Email Marketing 62

Email Marketing Copywriting Marketers Marketing 62

AWeber

JANUARY 9, 2024

Then it sends a relevant series of emails to cultivate their interest and guide them toward making a purchase or commitment to your service. You can put multiple nurture campaigns on autopilot and it probably won’t cost you a penny more than what you already pay for your email marketing service. The best part?

Customer 114

Customer Copywriting Email Marketing User-Generated 114

Sprout Social

SEPTEMBER 18, 2023

Marketing talent: Influencer relationship managers, content creators and creative editors. Marketing technology: Influencer management platform and social media analytics tools. Marketing technology: Content management system, SEO tools, AI writing assistant and website analytics tools.

Social Media Marketing 144

Social Media Marketing Marketers Marketing Influencer Marketing 144

Search Engine Land

NOVEMBER 14, 2023

Email marketing expert Content marketing expert AI expert A snarky marketer who must might make you laugh SearchBot image generator. You can also use SearchBot to generate AI images. This is powered with DALL-E 3. I t’s free. SearchBot is free but now will require registration. It remains in beta.

Copywriting 98

Copywriting SEO Analytics Management 98

Hubspot Marketing

MARCH 12, 2019

So even if you're not a world-class copywriter , you can still get responses. Qualaroo is an on-site polling tool that can not only collect user feedback (that can be used to improve any part of your product and marketing experience), but you can also collect leads using the tool. Some of their features include: Form analytics.

User-Generated 145

User-Generated CRM Inbound Marketing Copywriting 145

Hootsuite

OCTOBER 23, 2023

A paid social media specialist has a more analytical role and is much different from your standard social media manager or content creator. They’ll create the social strategy and work with the rest of the team to ensure it’s properly implemented. Data and spreadsheets are the bread and butter of this role.

Copywriting 114

Copywriting CMO Influencer Marketing Analytics 114

Orbit Media Studios

MARCH 23, 2022

It is affected by copywriting and on-page SEO. We have access to 500+ Google Analytics accounts and the patterns are obvious and consistent. The highest ranking, highest search traffic articles often have the highest bounce rates, especially for content marketing related URLs. But a lot of content marketers didn’t get the memo.

SEO 111

SEO Copywriting Analytics PR 111