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Choose a Bespoke CRM system to benefit your business

OnPassive Marketing

As we head into the future, businesses should make sure that they have a sound CRM system to make their day-to-day operations more manageable and accessible. The advantages of using bespoke CRM software in your business are many and varied, but they all have one thing in common, they make your life easier.

CRM 70
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How To Use Analytics For A Data-Driven Marketing Strategy

OnPassive Marketing

Essentially, this blog article is a guide on how to use analytics and their data to create stronger marketing automation strategies. The first step of this article is on how to get started with analytics. Use a tool that is easy for you to start, and you may want to try a free analytics tool such as Google Analytics.

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Laying the groundwork for AI in MOps: How to get started

Martech

AI’s predictive analytics can unlock nuanced consumer behavior patterns, allowing for more targeted marketing efforts. AI can refine attribution models, making it simpler to connect marketing spend with outcomes. Assess your current digital ecosystem. Customer insights. ROI measurement. Avoiding redundancy.

Transform 103
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Forget ABM. Contact-Based Marketing is the Future

Customers.ai

If you are in the marketing or sales space, you’ve heard the term ABM (Account-Based Marketing). ABM has been the hot buzzword over the past 5 years, with everyone from CEOs to sales teams to digital marketers hopping on the ABM bandwagon. What is Contact-Based Marketing? This isn’t terribly surprising to us.

CRM 107
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Mastering AI-Powered Sales and Marketing: 10 Steps to Success in 2024

Digital Marketer

We’ll also explore real-world case studies of how other digital marketers are leveraging these concepts for unparalleled success. Here’s how to do it: Actionable Step: Go on ChatGPT and use a prompt asking it for relevant insights on your target market. Want to get certified in Content Marketing?

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Elevate Your Lead Generation with Customers.ai and HighLevel Integration

Customers.ai

In the fast-paced world of digital marketing, businesses are constantly seeking innovative solutions to not only attract leads but to understand and nurture them through every step of the customer journey. with HighLevel is a game-changer for internet marketers, SEO companies, and all types of online businesses.

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MarTechBot: Insights from real-world usage (so far)

Martech

Here are the top five: Marketing (21.5%): Marketers seek insights, trends and best practices across various marketing disciplines, including digital marketing and social media marketing. Beyond the top themes shown in the graphic, honorable mentions to Google Analytics/GA4, marketing automation and SEO.