Analytics Customer Acquisition Marketing Marketing Automation Platform 
Tiecas
MARCH 21, 2024
B2B industrial marketing presents unique challenges compared to other forms of B2B marketing. Longer sales cycles, complex technical products, and a highly analytical buyer persona are just a few factors that set it apart. If you’re a marketer at a manufacturer, distributor, or engineering company, you know this firsthand.
Hubspot Marketing
APRIL 12, 2019
A majority of businesses are using some form of marketing automation nowadays -- in fact, studies cite around 51% of businesses currently use the technology, and that number continues to grow. All of which is to say -- if you're not using marketing automation software in 2019, you might want to reconsider. SendinBlue.
This site is protected by reCAPTCHA and the Google Privacy Policy and Terms of Service apply.
Martech
JULY 29, 2022
Most B2B marketing organizations today practice some kind of account-based marketing (ABM) strategy. At its most basic, that means investing marketing and sales resources in guiding high value accounts through the journey to conversion. Speak to your marketing peers to find out who is using which ABM tool and why.
Sprout Social
JULY 14, 2023
An effective way to achieve this is through sales and marketing alignment. The new reality is that sales and marketing are continuously and increasingly integrated. Marketing needs to know more about sales, sales needs to know more about marketing and we all need to know more about our customers.
Martech
JANUARY 25, 2022
And because 91% of businesses with more than 11 employees use a CRM, marketers would be wise to learn about all they have to offer. In this piece, we’ll dive deep into CRM systems and their impact on marketing teams. How a CRM platform helps sales and marketing teams collaborate effectively. Analytical CRM.
Adobe Experience Cloud Blog
JANUARY 20, 2017
Author: Hila Nir The value of account-based marketing (ABM) is undeniable. Let’s start with the obvious: As with any successful B2B marketing strategy, close sales and marketing coordination is essential. According to MarketingProfs, companies that have aligned sales and marketing teams generate 208% more revenue.
Adobe Experience Cloud Blog
JANUARY 15, 2016
Author: Mike Stocker Digital marketing has undergone significant changes over the past two decades, and I have been lucky enough to have a front row seat. It’s been really exciting to see the vast growth and development in technology supporting paid media acquisition. What about predictive should you marketers take note of?
Expert insights. Personalized for you.
75 
Let's personalize your content