Duct Tape Marketing

APRIL 12, 2012

How and Why to Create Smarter Content This content from: Duct Tape Marketing. For several years now people like me have been advising you to create educational content as a foundational element of your marketing – and many of you have listened and profited. Starts with analytics. Segment based content. Social tells story.

Market Segmentation 64

Market Segmentation CRM Customer loyalty eBook 64

Vertical Response

APRIL 12, 2024

Are you looking to refine your marketing strategy for better results? This article cuts through the clutter to present tested marketing techniques that will help you connect with your target audience and drive your brand’s growth. Exploring the Essence of Marketing Marketing isn’t merely about promoting products or services.

Marketing Strategy 52

Marketing Strategy Branding Market Segmentation Marketing Mix 52

Customers.ai

JANUARY 3, 2024

If you are in the marketing or sales space, you’ve heard the term ABM (Account-Based Marketing). ABM has been the hot buzzword over the past 5 years, with everyone from CEOs to sales teams to digital marketers hopping on the ABM bandwagon. Marketers and sales teams need more than just company names or job titles.

CRM 107

CRM Direct Mail Customer Journey Marketing 107

Use Insider

APRIL 23, 2024

This can include past purchases, website visits, interactions with campaigns across different marketing channels, and so on. Behavioral segmentation is usually combined with other market segmentation techniques like demographic segmentation and geographic segmentation.

Customer loyalty 52

Customer loyalty User-Generated Customer Journey Product 52

Use Insider

NOVEMBER 8, 2023

What is personalized marketing ? Personalized marketing (sometimes called one-to-one marketing or individual marketing) is a strategy designed to tailor the entire brand experience of visitors and customers to their needs, interests, and preferences. Higher customer loyalty, retention, and lifetime value (LTV).

Personalized Marketing 52

Personalized Marketing Customer Journey User-Generated Marketing 52

Use Insider

DECEMBER 16, 2023

Similar to regular CDPs , eCommerce CDPs are solutions designed to take customer data scattered across disparate sources and bring it together in one place. This helps online merchants who also have brick-and-mortar stores deliver consistent customer experiences across both touchpoints. Analytics CDPs. Journey orchestration.

eCommerce 52

eCommerce Customer Journey User-Generated Shoppers 52

Use Insider

OCTOBER 7, 2023

A 360-degree view gives you all of your customer intelligence in one place, so you don’t have to manually stitch together data from different solutions and constantly jump between them. With these insights readily accessible, marketers can orchestrate personalized cross-channel customer journeys at scale.

Customer 52

Customer Customer Acquisition Customer Journey Transform 52

InTouch Marketing

JANUARY 31, 2024

Uncertain about the differences among all the marketing services you hear about? However, failure to understand the different types of marketing is costly. The type of marketing strategy you use for your business depends on a lot of factors, from your target audience to industry dynamics and your individual goals.

Affiliate Marketing 83

Affiliate Marketing Inbound Marketing Direct Mail Traditional Marketing 83

Martech

FEBRUARY 25, 2022

With martech budgets under greater scrutiny in the current environment, marketing leaders are expected to be able to demonstrate ROI for any new technology investment. Below you will find a list of 16 notable marketing automation vendors that we profiled in recent MarTech Intelligence Reports on B2B marketing automation platforms.

Marketing Automation Platform 118

Marketing Automation Platform CRM Manufacturing B2C 118