Martech

SEPTEMBER 24, 2021

Account-based marketing or ABM is a B2B marketing strategy that aligns sales and marketing efforts to deliver targeted advertising, as well as personalized content and messaging, to high-value accounts. It has been used by B2B marketers for well over a decade. ABM isn’t new, though. Types of account targeting.

Direct Mail 122

Direct Mail Marketing Marketers Analytics 122

Martech

JULY 29, 2022

Most B2B marketing organizations today practice some kind of account-based marketing (ABM) strategy. At its most basic, that means investing marketing and sales resources in guiding high value accounts through the journey to conversion. Speak to your marketing peers to find out who is using which ABM tool and why.

Direct Mail 100

Direct Mail Customer Acquisition Marketing Automation Platform CRM 100

Litmus

JUNE 1, 2021

The trends of plateauing marketing budgets and shrinking teams will be a long-term reality for marketers throughout 2021, forcing all brands — from enterprises to SMBs — to prioritize agility. Marketing agility is an approach where teams identify and focus their collective efforts on high-value projects in a collaborative manner.

Marketing Mix 61

Marketing Mix Direct Mail CMO Marketing Automation Platform 61

Adobe Experience Cloud Blog

JUNE 24, 2015

As marketers, we spend millions of dollars to reach prospects and turn them into customers. Whether it’s through online marketing , direct mail, or email blasts, we’re constantly trying to reach our target audiences. Empower Your Marketing Team With Authoritative Data . The Truth About Targeting.

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Direct Mail Thought Leadership CRM Marketing Automation Platform 134

Adobe Experience Cloud Blog

SEPTEMBER 4, 2012

During the movie I realized that this movie should appeal to marketers as much as baseball fans. The story is about the 2002 Oakland Athletics from Major League Baseball and how they try to put together a player roster to compete at the same level as larger market teams such as the New York Yankees.

Marketing Automation Platform 113

Marketing Automation Platform Direct Mail Marketing Marketers 113

DirectMail2.0

FEBRUARY 26, 2024

Morgan DiGiorgio , Senior Vice President of Sales and Marketing at DirectMail2.0 , joins Deborah Corn to discuss their recent MarketEdge event, and how their platform drives revenue and harnesses the marketing opportunities. She is the Senior Vice President of Sales and Marketing for DirectMail2.0. MarketEdge event.

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Direct Mail Education Whitepaper Product 52

Adobe Experience Cloud Blog

DECEMBER 18, 2008

The next interview in the B2B Marketing thought leader interview series is with Amy Hawthorne, Director of Marketing at B2B lead generation company ReachForce , and frequent contributor to the B2BLead blog. Tell us a little bit about how you got into B2B marketing and what you like most about it. Easy as 1.2.3.

Thought Leadership 48

Thought Leadership Direct Mail PR Marketing Automation Platform 48