Litmus

JUNE 1, 2021

The trends of plateauing marketing budgets and shrinking teams will be a long-term reality for marketers throughout 2021, forcing all brands — from enterprises to SMBs — to prioritize agility. Marketing agility is an approach where teams identify and focus their collective efforts on high-value projects in a collaborative manner.

Marketing Mix 61

Marketing Mix Direct Mail CMO Marketing Automation Platform 61

Martech

JULY 29, 2022

Most B2B marketing organizations today practice some kind of account-based marketing (ABM) strategy. At its most basic, that means investing marketing and sales resources in guiding high value accounts through the journey to conversion. Speak to your marketing peers to find out who is using which ABM tool and why.

Direct Mail 102

Direct Mail Customer Acquisition Marketing Automation Platform CRM 102

Adobe Experience Cloud Blog

JUNE 24, 2015

As marketers, we spend millions of dollars to reach prospects and turn them into customers. Whether it’s through online marketing , direct mail, or email blasts, we’re constantly trying to reach our target audiences. Empower Your Marketing Team With Authoritative Data . The Truth About Targeting.

Direct Mail 134

Direct Mail Thought Leadership CRM Marketing Automation Platform 134

Litmus

APRIL 13, 2021

While there are clear market share leaders in the email service provider (ESP) and marketing automation platform (MAP) industry, brands still have a long list to choose from. Respondents to Litmus’ 2020 State of Email survey mentioned more than 230 ESPs when asked which platforms they use to send marketing emails.

Direct Mail 103

Direct Mail CRM Marketing Automation Platform Email Marketing 103

Adobe Experience Cloud Blog

JUNE 5, 2013

In today’s rapidly changing financial services industry, it’s more critical than ever that marketers understand the trends affecting their industry. I wanted to take a moment explore the key marketing trends and the resulting opportunities that can provide real value. Mobile Marketing is Exploding. Increasing Commoditization.

Digital Marketing 134

Digital Marketing Telemarketing Thought Leadership Direct Mail 134

Adobe Experience Cloud Blog

APRIL 11, 2016

This one stat signifies that B2B marketing has fundamentally changed over the past few years. 20 years ago, the B2B marketer’s job was all about supporting the sales team by developing collateral, booking tradeshows, and perhaps securing some directory advertising or planning direct mail campaigns.

Thought Leadership 91

Thought Leadership Direct Mail Marketing Marketers 91

Adobe Experience Cloud Blog

JUNE 27, 2016

With the fascination surrounding these mysterious creatures of the sea, I’d like to draw some parallels from the underwater ecosystem to our very own marketing ecosystem. After all, as marketers, it’s in our genes to keep abreast of and ride the wave of (pun intended) trending topics. Inbound vs. Outbound.

Thought Leadership 91

Thought Leadership Direct Mail Marketing Marketers 91

Adobe Experience Cloud Blog

OCTOBER 10, 2016

Author: Patrick Groover Have you taken a close look at your direct mail lately? To some, direct mail may seem like a marketing method of the past. Rethinking Direct Mail. Traditional direct mail campaigns usually targeted a large number of individuals with the same piece of communication.

Direct Mail 134

Direct Mail Marketing Automation Platform Thought Leadership Shipping 134

Adobe Experience Cloud Blog

SEPTEMBER 4, 2012

During the movie I realized that this movie should appeal to marketers as much as baseball fans. The story is about the 2002 Oakland Athletics from Major League Baseball and how they try to put together a player roster to compete at the same level as larger market teams such as the New York Yankees.

Marketing Automation Platform 113

Marketing Automation Platform Direct Mail Marketing Marketers 113

DirectMail2.0

FEBRUARY 26, 2024

Morgan DiGiorgio , Senior Vice President of Sales and Marketing at DirectMail2.0 , joins Deborah Corn to discuss their recent MarketEdge event, and how their platform drives revenue and harnesses the marketing opportunities. She is the Senior Vice President of Sales and Marketing for DirectMail2.0. MarketEdge event.

Direct Mail 52

Direct Mail Education Whitepaper Product 52

CXL

MAY 27, 2022

With a tactical understanding of two different marketing strategies: demand generation and lead generation. In this article, you’ll learn why each marketing strategy works and walk away with an armory of tactics to fuel your own growth marketing efforts. The podcast is just one part of their content marketing strategy.

Thought Leadership 89

Thought Leadership Whitepaper eBook User-Generated 89

Adobe Experience Cloud Blog

SEPTEMBER 27, 2016

Author: Patrick Groover Marketing communications continue to evolve as audiences interact with brands through an ever-increasing number of channels. through SMS text, email, and even direct mail). Traditional Marketing vs. the Future. Audience Management.

Direct Mail 134

Direct Mail Marketing Automation Platform Thought Leadership Communications 134

Adobe Experience Cloud Blog

DECEMBER 18, 2008

The next interview in the B2B Marketing thought leader interview series is with Amy Hawthorne, Director of Marketing at B2B lead generation company ReachForce , and frequent contributor to the B2BLead blog. Tell us a little bit about how you got into B2B marketing and what you like most about it. Easy as 1.2.3.

Thought Leadership 48

Thought Leadership Direct Mail PR Marketing Automation Platform 48

Martech

JANUARY 13, 2022

Marketo is perhaps one of the best-known marketing automation platforms for marketers. Since then it has been integrated into San Jose, California-based Abobe’s suite of marketing software. Marketing analytics to prove and improve business impact. Click here to download! Product overview.

Marketing Automation Platform 120

Marketing Automation Platform CRM Direct Mail Price 120

Martech

MAY 9, 2023

Outbound marketing has probably evolved the least in these respects. Understood today as campaign and messaging management tech, outbound marketing represents a holdout against the broader evolutionary trend. The old means of direct mail and telemarketing gave way in the digital era to email marketing.

Outbound Marketing 107

Outbound Marketing Telemarketing B2C Direct Mail 107

Martech

SEPTEMBER 22, 2021

A customer data platform, usually called a CDP , is a marketer-managed system designed to collect customer data from all sources, normalize it and build unique, unified profiles of each individual customer. The result is a persistent, unified customer database that shares data with other marketing technology systems.

Customer 118

Customer Marketing Automation Platform Direct Mail Analytics 118

Adobe Experience Cloud Blog

MARCH 19, 2015

Author: Dayna Rothman Marketing automation is a must-have for a modern marketing team. But, even though you may have heard this fact or read about it, many marketers are still questioning the exact definition. What exactly is marketing automation and why do you need it? Cross-channel marketing campaigns.

Thought Leadership 134

Thought Leadership Direct Mail Marketing Automation Platform Marketing 134

Adobe Experience Cloud Blog

MARCH 7, 2013

by Jon Miller (@jonmiller) Modern marketing in the digital age is not just about numbers and processes. This is about your brand in general, but there is also a strong connection to how you market your company. This is about your brand in general, but there is also a strong connection to how you market your company. Here’s why.

Direct Mail 134

Direct Mail Marketing Marketers Marketing Automation Platform 134

Adobe Experience Cloud Blog

MARCH 14, 2016

Author: Jignesh Shah Word-of-mouth marketing is one of the most powerful channels for bringing new customers to your business. So, it should come as no surprise that many B2B marketers are following in the footsteps of companies like Uber who have successfully grown their businesses using referral programs.

Thought Leadership 91

Thought Leadership CRM Direct Mail Marketing Automation Platform 91

Martech

APRIL 15, 2022

The challenge for B2B marketers is to support what is now largely a self-guided journey involving numerous personas on accounts and increasingly expanding buying teams. Strategies that were once traditionally B2C are now being adopted by B2B marketers. Marketers need a more analytical and innovative approach to selling.

B2C 122

B2C Marketing Automation Platform Gen Z Whitepaper 122

Martech

FEBRUARY 25, 2022

With martech budgets under greater scrutiny in the current environment, marketing leaders are expected to be able to demonstrate ROI for any new technology investment. Below you will find a list of 16 notable marketing automation vendors that we profiled in recent MarTech Intelligence Reports on B2B marketing automation platforms.

Marketing Automation Platform 121

Marketing Automation Platform CRM Manufacturing B2C 121

Neil Patel

NOVEMBER 10, 2020

Yet email remains one of the most effective channels of marketing , with a median ROI that’s nearly 5x that of other channels like social media, direct mail, and paid search. Adobe even found that half of all consumers prefer being contacted by brands via email over social media and direct mail.

Direct Mail 145

Direct Mail Entertainment Email Marketing Communications 145